This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1. Using Mobile Games to Investigate Consumer Perceptions Joe
Marks
2. MARKET RESEARCH IN A MOBILE WORLD Land-line and on-line
surveys are in trouble
3. MARKET RESEARCH IN A MOBILE WORLD Land-line and on-line
surveys are in trouble Mobile is perceived as the likely savior:
>50% of all digital media time spent in mobile apps
4. MARKET RESEARCH IN A MOBILE WORLD Land-line and on-line
surveys are in trouble Mobile is perceived as the likely savior:
>50% of all digital media time spent in mobile apps But
competition for mobile eyeballs is fierce: >1,000,000 apps
available