JJ Reisnaur Karah Ambrose Wall Street Journal Katherine Boehret.

JJ ReisnaurKarah

Ambrose

Wall Street Journal Katherine Boehret

What is Google Wallet?

Smart phone

application that

allows users to

make in store

purchases from the

convenience of

their phone .

• Sprint Wireless Nexus S 4G phones

• All in one device Multiple credit cards

Compatibility

• MasterCard• Google pre-paid card• Store loyalty cards/gift cards• Eventually: Visa, American Express,

and Discover cards

Strengths

• “Delightfully easy to use”• Convenient• No transaction fees • Secure: PIN required• Sleep mode

• Online coupons transferred to Google Wallet

• Set a limit • Current Balance• See locations where

accepted on map

Weaknesses

• What if your phone dies?• Visa, American Express not included,

yet• Only compatible with stores that

offer MasterCard pay pass

• Only compatible with one phone, on one network

• Doesn’t completely dispose of wallet

• High rates of cell phone theft/loss in

America

Competition

• Cloud (PayPal accounts) • Visa (PayWave) • Square (Free Android and IPhone

App)– Sprint: 53.4 million customers

Verizon: 108.7 million customersAT&T: 108.3 million customers

• Japanese innovation

Think about it….

• Would you trust your phone to hold ALL your account information?

References

• http://online.wsj.com/article/SB10001424053111904194604576582832937357862.html

• http://en.wikipedia.org/wiki/Sprint_Nextel • http://en.wikipedia.org/wiki/Verizon_Wireless• http://en.wikipedia.org/wiki/AT%26T_Mobility