S JHL: On The Web
JHL Social Media
May 10, 2015
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Transcript
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JHL: On The Web
Media
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WHAT IS TWITTER?
Please take a moment and read this to yourself:
Twitter is a micro-blogging site where users can post short
updates, less that 140 characters, and read other short posts from
their friends
WHAT IS TWITTER?
Twitter is a micro-blogging site where users can post short updates, less
that 140 characters, and read other short posts from their friends
That sentence is exactly 140 characters. Any more, and you’ll get
cut off.
WHO IS ON TWITTER?
Individuals
Celebrities
Politicians
Schools/Organizations
News Outlets
Businesses
Lou Young, CBS2
Tomo Yokose, Student
News 12 Westchester
Google, Inc.
Amtrak Vacations
JetBlue Airways
These companies actually respond
to customer questions!
Steven Colbert
Conan O’Brien
Okay, so… HOW CAN JHL USE TWITTER?
Thursday is the final day to support the Capital Campaign,
make your donation now, online at: http://bit.ly/beZunz
Okay, so… HOW CAN JHL USE TWITTER?
Thursday is the final day to support the Capital Campaign,
make your donation now, online at: http://bit.ly/beZunz
Tonight is our fifth annual prom night at JHL-Manhattan, the
Ragtime Band just set up their instruments!
Okay, so… HOW CAN JHL USE TWITTER?
Thursday is the final day to support the Capital Campaign,
make your donation now, online at: http://bit.ly/beZunz
Tonight is our fifth annual prom night at JHL-Manhattan, the
Ragtime Band just set up their instruments!
Kenneth Sherman from JHL-Bronx is quoted in today’s @NYTimes,
check it out! http://bit.ly/beZunz
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WHAT IS FACEBOOK?
Facebook is a website where people virtually connect with:
Friends
Peers
People with Similar Interests
Businesses and Organizations
WHO IS ON FACEBOOK?
400 Million Active Users
Increasing number of people ages 50+
Began for Colleges in 2004, expanded to High Schools in 2005. A rough estimate says that more than 85-90% of all college students in the US have a Facebook profile
PEOPLE, PLACES, AND THINGS
Facebook: Profile
Here is my current status
Facebook: Profile
Here is my profile picture, I’m sitting in a chair I built.
Facebook: Profile
Here is where you click to see more picture of me
Facebook: Profile
Here you can see I “friended” someone, and wrote on people’s walls
Facebook: Profile
Here you can see I joined a group
Facebook: Profile
Here you can see someone wrote on my wall
Facebook: Profile
Here you can see a little bit about me
Facebook: Profile
Here you can see I uploaded some photos of a concert
PEOPLE, PLACES, AND THINGS
HOW DO OTHER GROUPS USE FACEBOOK PAGES?
Okay, so… HOW CAN JHL USE FACEBOOK?
Post photos of events and speakers
Solicit donations
Gain advocacy support for issues and topics related to Seniors
This can be done through the facebook page interface, without making viewers even need to
visit another website!
Solicit donations
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YouTube
YouTube
WHAT IS YOUTUBE?
YouTube is a website where and groups can upload videos that they make. Videos include:
Self-recorded responses and commentary
News reports
Advertisements
And more…
YouTube
WHO IS ON YOUTUBE?
The YouTube community is a diverse place, with companies, individuals, and corporations making “channels”
YouTube supports High-Definition videos
YouTube
Okay, so… HOW CAN JHL USE YOUTUBE?
Upload video tours of the JHL Facilities
Upload interviews with administrators, a virtual
component to Vim&Vigor and department newsletters
Upload videos of special events, including resident activities, and
ceremonies
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Connecting It All
Connecting It All
Content on social media should bring your viewer back home
A post on Twitter should guide the viewer to the JHL Blog to read the entire article
A Facebook post should advertise an event, and more information can be found on the JHL Website
Connecting It All
Connecting It All
Online Videos
Videos of tours, lectures, and events can be posted to YouTube, then embedded within the JHL Website.
This means more people will see the videos:
1. Those on the JHL Website will watch the video, making it more popular on YouTube
2. Those browsing YouTube will see the video depending on their search terms
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In Closing… 3 Rules for an Online
Presence
In Closing… 3 Rules:
1. Don’t do technology for the sake of technology.
Have a reason for being on Facebook/Twitter/YouTube. If these networks don’t fit what your organization needs, then don’t force yourself to be there just for the sake of being there.
In Closing… 3 Rules:
2. Commit resources and relevant content
Having a Twitter page isn’t enough. Social networks need consistent updating to stay timely and resourceful
In Closing… 3 Rules:
3. Remember your audience
Keep in mind who will read your tweets and facebook posts and who will watch your videos, and appeal to all different people.
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Questions?
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