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JEOPARDY!!!!! Round 1
42

JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Dec 25, 2015

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Rosemary Palmer
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Page 1: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

JEOPARDY!!!!!

Round 1

Page 2: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

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AdvertisingPart 1

PromotionalStrategies

Channels ofDistribution

Page 3: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

There are this many channels of distribution – name them.

100

Page 4: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

1. Direct

2. Indirect

3. Specialty

Page 5: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

What is the difference between direct and indirect distribution?

200

Page 6: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Direct – connection between buyer and producer

Indirect – one or more intermediaries between buyer

and producer

Page 7: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Give two examples of specialty channels and products/services that may use them.

300

Page 8: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Vending Machine – pop, chocolate, chipsDoor to Door – sales people (knives, books,

doors and windows), charitiesTelemarketing – long distance, duct cleaning

E-Commerce – chapters, future shopCatalogues – Avon, Ikea

Page 9: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Name and define two types of intermediaries.

400

Page 10: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Wholesalers – buy from producer, sell to retailer

Importers – buy from abroad, sell to either wholesalers or retailers

Retailers – sell to customer or to another retailer

Page 11: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

What is the difference between intensive, selective and exclusive distribution.

500

Page 12: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Intensive – sold everywhere ex. Milk, Chips, Pop

Selective – sold in a few places ex. MAC, Cargo, LaCoste, Lulu Lemon

Exclusive – sold in only one place ex. Laura Secord, Body Shop, GNC

brands

Page 13: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Name 5 of the 7 promotional strategies:

100

Page 14: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

AdvertisingSales Promotion (coupons, discounts)

Promotional Items (pens, mugs)Personal SellingPublic Relations

SponsorshipDirect Mail

Trade Fairs/Exhibitions

Page 15: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Name two advantages of Public Relations:

200

Page 16: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Possible Answers:

Low costPreparedness (for unfortunate

events)Builds trust/reputation

Page 17: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Give two advantages and two disadvantages of TV advertising:

300

Page 18: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Possible Answers:

Advantages:High REACH, effective (video and

audio)Disadvantages:

Hard to narrow target market, high cost, long lead time

Page 19: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Name 3 types of sales promotions:

400

Page 20: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Coupons, Giveaways, Free Samples, Sweepstakes,

BOGO, Contests, Discounts

Page 21: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Name two advantages or two disadvantages of Personal Selling

500

Page 22: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Advantages:Builds relationship w/ customerPersuasive

DisadvantagesHigh CostMay not make the saleInterpersonal Conflicts

Page 23: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

There are this many goals of advertising. Name them.

100

Page 24: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

1. Brand Awareness and Positioning

2. Brand Trial3. Brand Preference4. Brand Reminder

5. Brand Repositioning

Page 25: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Using a celebrity to endorse a product would be this goal of advertising.

200

Page 26: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Brand Preference

Page 27: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

This is the formula for an effective advertisement:

300

Page 28: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

• AIDA

• Attention, Interest, Desire, Action

Page 29: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

What are the 4 different Advertising Appeals:

400

Page 30: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

1. Emotional

2. Biological

3. Informative/Rational

4. Social

Page 31: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Name 3 factors to consider in selecting advertising media:

500

Page 32: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

• Cost• Reach

• Mechanical Requirements• Lead Time• Selectivity• Frequency

• Clutter• Durability

Page 33: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

What are the different types of advertising media?

100

Page 34: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

TVInternetRadio

MagazinesOut of Home (billboards, busses)

NewspapersDirect to Home (flyers)

Page 35: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

Advertising is most important for products that are:

200

Page 36: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

New – new iPodIdentical – fast food

Mass Marketed – chips, pop… Low Cost – milk, affordable cars (relative),

WalMartEasy to Describe – Chia Pets! (as opposed to

complex or complicated products)Heavily Competitive – Pain killers, shoes,

food, clothes

Page 37: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

300

Page 38: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.
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400

Page 40: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.
Page 41: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

500

Page 42: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional.

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