Jennifer Ames, Niki Dewall, Kate Galloup, Jody Van Halsema WEST MICHIGAN STROKE ORGANIZATION.

Jennifer Ames, Niki Dewall, Kate Galloup, Jody Van Halsema

WEST MICHIGAN STROKE ORGANIZATION

• Mission– To provide education about stroke prevention, increase the awareness of

signs and symptoms, and emphasize the importance of early treatment within members of the community.

• Vision– Early recognition, treatment, and prevention.

• Philosophy– Committed to delivering preventative education that empowers

individuals to make positive lifestyle choices and minimize the risk of stroke.

– Belief that through the use of quality education and the appliance of local resources, we can reduce the occurrence of stroke and its negative effects.

WHO WE ARE:

• Stroke isn’t on the radar: – 58% don’t know if they are at

risk for stroke– 41% wouldn’t call 9-1-1 first if

they thought they were having a stroke

– 37% cannot correctly recall any warning signs of stroke

BUT– After exposure to warning signs,

recall of one or more signs increases to 86%

• Stroke by the numbers:– 800,000 people experience a

stroke yearly– 1 person will die every 4

minutes from a stroke– 53% have personal experience

with a stroke– It is the 4th leading cause of

death and chronic disability.

WHY IS EDUCATION NEEDED?

• Organizational Goals– Promote evidence based information on stroke within

members of the community through the utilization of clinics and health fairs.

– Broaden the knowledge base of the community regarding their individual risk factors for stroke.

– Create awareness of the need for immediate medical treatment when stroke symptoms arise.

WHAT WE DO:

– To communicate the types and symptoms of a stroke during the clinic sessions and achieve reciprocation after an educational presentation.

– To educate the community on identifying and reducing risk factors for stroke after listening to a presentation.

– To individualize each client’s educational needs based on their identified risk factors through a one on one session at the clinic.

– To define the meaning of FAST and have community members summarize the meaning of this acronym after visiting the clinic.

COMMUNITY OBJECTIVES

Symptoms of Stroke

Identifying and

Reducing Risk

Factors

Identifying Individual Risk

Factors

Action of FAST

• Presentation will vary on event type and location, but typical offering includes:

• 20-30 minute presentation on types of strokes, identifying risk factors, symptoms, and how to act and recognize FAST acronym.

• Individual completes stroke screening questionnaire and has blood pressure and pulse measured.

• Individualized educational debriefing session discussing results and identified risk factors.

• Question and answer session.

WHAT DOES A STROKE CLINIC CONSIST OF?

• Stroke Awareness Marketing Plan– Participation in community expos, health fairs, and public

events where individuals at risk for a stroke would benefit from education.• Senior enrichment days, Relay for Life events, Family expos

– Conduct informational presentations and screenings to various organizations such as home owners associations and retirement clubs (gardening, traveling, classic car).

– Presentation opportunities and individualized screenings at retirement communities and senior centers. Many welcome individuals during their meal times and are often eager for educational opportunities.

WHERE WE EDUCATE THE PUBLIC:

HOW WE OPERATE:ORGANIZATIONAL CHART

EXECUTIVE DIRECTOR

MARKETING COORDINATOR

EDUCATIONAL COORDINATOR

VOLUNTEER COORDINATOR

VOLUNTEERS

• Services will be provided three days a week from 9:00am -5:00pm in the office.

• There will be no need for staff members to be on call as services are pre-arranged.

• Educational clinics will be coordinated with each interested entity to determine optimal date and time.

• Occasional weekend coverage for community expos and health fairs.

WHEN ARE SERVICES PROVIDED:

• Salaries:

• Executive Director $55,000

• Volunteer Coordinator $42,000

• Marketing Coordinator $20,000

• Educational Coordinator $20,000

• Benefits x4 Employees $3,200

• Total Salary Cost: $140,200

• The Executive Director and Volunteer Coordinator will be full time positions at one FTE each.

• The Marketing Coordinator and Educational Coordinator will be part time employees at 0.5 FTE each.

• Volunteers will primarily be used to provide stroke screenings and education to the community.

FINANCIAL BREAKDOWN

Supply Estimated cost Estimated total cost per year

Rent $950.00 per month $11,400.00Wages $11,683.33 per month $140,200.00Flyers $0.59 per page; 1,500

flyers per year$885.00

Misc. supplies (pens, pencils, magnets, paper, etc.)

$100.00 per month $1,200.00

Computer $300.00 times 3 $897.00Booth $1000.00 $1000.00Advertisements $70.00 per page in

black and white; $653.00 in color (journal)$200-$400 (newspaper)

$14,000.00

Utilities (electric) $13 per meter per month plus12.11 cents per kWh

$1,800.00

Medical supplies $30.00 for BP cuff and Stethoscope kit

$100.00

TOTAL   $171,482.00

BUSINESS EXPENSES:

• Traverse City Record Eagle: A help wanted ad of 4 lines for 1 day in newspaper and 7 days on monster.com is $200-$400.

• The 9 and 10 news website has a classified area that allows for free ads.

• Other ways to advertise is through television, radio, or posters/fliers in hospitals, stores, and other businesses.

Other Outlets

• Stroke: A Journal of Cerebral Circulation: $70.00 per page in black and white or color is $653.00 in addition to the $70.00.

• ELSEVIER: Ranges from $500.00-$5000.00

Journal Publication

RECRUITMENT OF STAFF FINANCIAL COSTS:

West Michigan Stroke

Skills

* Communication, organization, and interpersonal qualities * Technologically literate * Work independently * Ability to supervise and empower volunteers

Experience

* Associate’s degree required; Bachelor’s degree preferred * Public speaking * Community resources and outreach * Recruiting, training, and scheduling * Minimum 3 years work experience, with supervision desired

Responsibilities

* Recruit, interview, and train volunteers * Develop strategies to retain current volunteers * Coordinate volunteer appreciation events * Monitor volunteers and provide feedback

Do you have the experience we need?

Want to work for a great organization?

APPLY TODAY!

West Michigan Strokes works to provide education about stroke prevention, increase the awareness of signs and symptoms, and emphasize the importance of early treatment within

members of the community. Our volunteers are very important to us and contribute a lot to our organization. We are seeking an employee to recruit, train, and manage these great people!

• Services will be offered for free to the community as a benefit.

• Donations, grants, and federal funding will cover operating expenses.

• Grants will be obtained for programs such as Paul Coverdell National Acute Stroke Prevention and the National Institutes of Health.

FINANCIAL OFFSETS:

• The earlier stroke victims seek treatment, the better the outcomes and increased treatment options. Time is of essence.

• Individuals can modify their stroke risk factors based on lifestyle changes.

• Stroke is the #1 Preventable cause of disability.

THE BOTTOM LINE:

• American Heart Association. (2015). Instructions for authors: Cost to authors. Stroke: A

• American Heart Association. (2012). Stroke by the numbers [Brochure]. Dallas, TX

• Centers for Disease Control and Prevention. (2015). Stroke. Retrieved from http://www.cdc. gov/stroke/

• City of Traverse City Light and Power Department. (2013). Electric Service Rates. Retrieved from http://www.traversecitymi.gov/ downloads/ electric_ service_ rates_all.pdf

• DISPLAYS2GO. (2015). 4-Panel Trade Show Display Boards. Retrieved from http:// www.displays2go.com/C-1343/4-Panel-Trade-Show-Display-Boards-Briefcase-or-Carry-Bags

• ELSEVIER. (2015). Pricing policy: For open access articles. Retrieved from http:// www.elsevier.com/about/policies/pricing-policy

• Grants.gov. (2015). Search Grants | GRANTS.GOV. Retrieved from http://www.grants. gov/web/grants/search-grants.html

REFERENCES

• Journal of Cerebral Circulation. Retrieved from http://stroke.ahajournals.org/site/ misc/iforaxhtml#costs

• Microsoft. (2015). HP stream. Retrieved from http://www.microsoft.com/en-us/tablet/ ?q= laptops

• Office Depot/OfficeMax. (2015). Copies and Flyers. Retrieved from http://www. officedepot.com/configurator/pod/#/product/copiesAndFlyers

• Pay Scale, Inc. (2015). PayScale - Salary Comparison, Salary Survey, Search Wages. Retrieved from http://www.payscale.com

• Spectrum Health (2012). Stroke screening information. Grand Rapids, MI.

• Zeltner, B. (2014). Cleveland Clinic to launch mobile stroke unit, bringing the ER to stroke patients in Cleveland. Retrieved from http://www.cleveland.com/healthfit/index.ssf/2014/ 05/cleveland_clinic_to_launch_mob.html

REFERENCES