Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755 www.HomesInColorado.com www.HomesInColorado.com www.HomesInColorado.com Jeff Gazaway’s Marketing Plan 1
Feb 25, 2016
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com1
Jeff Gazaway’s Marketing
Plan
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com2
Is Colorado’s largest locally owned Real Estate Organization
Has over EIGHT HUNDRED REAL ESTATE PROFESSIONALS
Is the 3rd largest RE/MAX franchise in the world.
Has 22 office locations strategically located along the Front Range from Castle Rock to Ft. Collins, and Boulder to Evergreen.
Has quality support staff, equipment and technological resources.
Is a name readily recognized and respected throughout Colorado.
Sells nearly THREE BILLION DOLLARS in Real Estate each year.
Has the leading edge of technology.
Is your best choice for your Real Estate needs.
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com3
WHO IS RE/MAX ALLIANCE?
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com4
RE/MAX Coldwell Banker Wright Kingdom Keller Williams Metro Brokers0%
5%
10%
15%
20%
25%
30%
35%31%
4%
7%
4%
8%
RE/MAX PREMIER MARKET PRESENCE
BOULDER, CO
NUMBER OF TOTAL TRANSACTIONS
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com5
0 10 20 30 40 50 60 70 80 90 100
Number of Days to Offer
MLS Average
RE/MAX Alliance
RE/MAX Alliance MLS Average96%
96%
97%
97%
Percentage of List Price to Sales Price
RE/MAX Premier Market Presence
WE SELL MORE HOMES FOR MORE MONEY IN LESS TIME
96.84%
96.18%
7496
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com6
RE/MAX ALLIANCETAKES THE FRICTION OUT
OF THE PROCESS
RE/MAX Alliance
Agent to Agent
MLS
Website
8am-8pm Showing Center
Open 7 Days a Week
Blogging
Social Networking
Sphere
Full time Staff
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com7
84% OF BUYERS USE THE INTERNETTO SEARCH FOR A HOME
SOURCE: NATIONAL ASSOCIATION OF REALTORS 2007 HOMEBUYERS SURVEY
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com8
Where does HomesInColorado.com rank on the Internet?
Google.com 1
Facebook.com 2
Yahoo.com 3
YouTube.com 4
Realtor.com 885
Homes.com 3,921
REMAX.com 10,111
AutomatedHomeFinder.com 147,000
HomesInColorado.com 489,000
TheGroupInc.com 628,678
WrightKingdom.com 2,122,000
BoulderHomeSource.com 2,584,000
GoKellerWilliams.com 6,847,516
RealEstateoftheRockies.com 11,562,252
REMAXTraditionHome.com 18,150,619
WEB SITE STATISTICSWeekly Visits on HomesInColorado.com 19,122 January–April 2007
The #1 source of information for
homebuyers is the Internet:
HomesInColorado.com
Source: Alexa.com, Alexa Web Information service, Information about the Web, August 2007
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com9
HOMESINCOLORADO.COMWEB SITE
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com10
MAXIMUM ONLINE EXPOSUREThe #1 source of information for homebuyers is the internet. In addition to HomesInColorado.com, RE/MAX Alliance utilizes an extensive network of
online listing Web sites for maximum exposure.
www.remax.comwww.boulderhomesource.c
om
LongmontTimesCall.com
www.craigslist.org backpage.c
omLive Deals.com
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com11
Janua
ry
Februa
ryMarc
hApri
lMay Jun
eJul
y
August
Septem
ber
Octobe
r
Novem
ber
Decem
ber
0500000
1000000150000020000002500000300000035000004000000
2006 2007 2008 2009
FAST FACTS REPORTRE/MAX.COM MONTHLY
UNIQUE VISITORS
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com12
Rank Website Domain Market Share October 2009 Market Share %
Realtor.com | www.realtor.com 1 7.10%
Yahoo! Real Estate | realestate.yahoo.com 2 3.59%
Zillow | www.zillow.com 3 3.01%
ZipRealty | www.ziprealty.com 4 2.65%
ServiceMagic | www.servicemagic.com 5 2.52%
Rent.com | www.rent.com 6 2.39%
Trulia.com | www.trulia.com 7 2.15%
MSN Real Estate | realestate.msn.com 8 1.71%
Homes.com | www.homes.com 9 1.70%
Apartments.com | www.apartments.com 10 1.36%
US Department of Housing and Urban D |www.hud.gov 11 1.32%
RE/MAX Real Estate | www.remax.com 12 1.27%
My New Place | www.mynewplace.com 13 1.24%
Apartment Guide | www.apartmentguide.com 14 1.10%
Homegain | www.homegain.com 15 1.03%
Century 21 Real Estate | www.century21.com 16 1.00%
AOL Real Estate | www.realestate.aol.com 17 0.98%
ForRent.com | www.forrent.com 18 0.98%
Listingbook Services | www.listingbook.com 19 0.88%
LoopNet | www.loopnet.com 20 0.86%
FAST FACTS REPORTTOP 20 HITWISE REAL ESTATE RANKING REPORT: OCTOBER 2009
Note: The Hitwise data featured is based on US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks over 1 million unique websites on a daily basis, including subdomains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com13
RE/MAX percentage of total ad impressions by national real estate franchises for ads purchased through nationwide buys
TV Share of Voice
73.51%
Coldwell Banker 26.37%
Keller Williams 0%
Source: Nielsen Mendez-Plus/Ages 25-54 Gross Rating Points Unequivalized, 1-4Q, 2007
U.S. NATIONAL REAL ESTATE ADVERTISING
Century 210%
Prudential .02%ERA .1%
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com14
40%
20%18%
8%
7%3% 3%
Where Do Buyers Come From?
REALTOR Contact
Yard Sign
Responded to Ad
Responded to Open House
Referral by Relocation Service
Bought Advertised Property
Bought for Combination of Reasons
STRATEGIC MARKETING PLANS AT WORK
®
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com15
Marketing to Potential Buyers Yard Signs Direct Mail Campaign Enter Internet Information Write and Place Print Ads Show Home to Prospects Prepare Flyers and Brochures
Marketing to Other REALTORS®
Set up Property into MLS Agent Tours and Open Houses E-mail top agents Professional photos Over 750 agents over 90 in
Boulder County alone working to sell your home
Newspaper Ads We spend over $300,000 a
year on print advertising
Other Marketing Members of IRES (northern Colorado) Members of Metrolist (metro Denver) Member Colorado
Association of Realtors Members of National
Association of Realtors
Web Presence Director of Online Marketing on Staff Web position optimization strategies Pay for Placement programs Custom designed AIM follow up
system to nurture leads Over 70,000 visits per month to
Homesincolorado.com.
STRATEGIC MARKETING PLANS AT WORK
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com16
YOUR MARKETING TEAM
Danielle Zanolli Transaction Coordinator
Jasmine Clayton Sphere Marketing and Blogging
Erin Trojovsky
Kelsy SteffekCustomer ServiceBlogging
Jennifer Zuiker Office Manager
Nicole VallelyPrint AdvertisingBlogging Social Media Marketing
Social Marketing, Blogging,Graphic DesignDirect Mail Programs Agent Directed Marketing & Assistance
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com17
THE COMPETITIVE MARKET ANALYSIS
PURPOSETo determine the Market Value of a given parcel of real estate
WHAT IS MARKET VALUE?The highest price in terms of money a property will bring given that:• It is exposed for a reasonable
time on the open market.• Purchaser has knowledge of
comparable properties on the market.
• Purchaser buys with the knowledge of all uses to which the property is adapted.
• The property is capable of meeting the financial criteria set forth by the local lending agencies.
HOW IS MARKET VALUE
DETERMINED?There are numerous factors that affect the market value of a property:• Location• Exceptional appeal• Style• Exciting extras/inclusions• Special financing• Area market
conditions/competition• Time allotted for a successful sale• Property condition
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com18
PRICING – THE KEY ELEMENT
UNCONTROLLABLE
LocationThe single factor with the greatest
effect on value
CompetitionBuyers make a decision as to which home to buy and how much that home is worth based on the choices available at that time
Market Conditions The status of the housing market at the time of sale
CONTROLLABLE
Property Condition
Condition of the property directly affects both the speed of the
sale and price revealed
TermsBuyers make a decision as to which home to buy and how much that home is worth based on the choices available at that time
Price The status of the housing market at the time of sale
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com19
NEW LISTING MARKETING PLAN
30 DAY ACTION PLANPre-Listing Run Full Owner & Encumbrance Look up schools, public service etc… Review and/or preview comparable properties Prepare detailed market analysis Interview for listing
Prior to Day 1 Stage property (if applicable) Prepare marketing brochure Arrange property photography Order ‘for sale’ sign and brochure box Prepare ‘neighborhoods’ profile Prepare disclosure package for potential buyers
Day 1 Deliver temporary property marketing brochure neighborhoods profile and disclosure package Place ‘for sale’ sign, lock box and brochure box on property Announce property through Multiple Listing Service Load property pictures on www.boulderhomesource.com, www.Realtor.com, and www.boulderproperty.com Arrange for printing of seller’s approved marketing brochure Distribute marketing brochure to RE/MAX Alliance Agents Present property to RE/MAX Alliance and RE/MAX International Relocation Departments Order TBD through Land & Title Company Prepare newspaper display advertisement for property for the Friday and Sunday adDay 2 Order ‘just listed postcard mailing’ announcing
property to surrounding neighborhood and our personal sphere Prepare broker announcement flyer and email to all board member agents
Day 3 Deliver final marketing brochures to property (with photo) Replenish seller’s supply of temporary brochures for brochure box Monitor agent showings and feedback
Day 4 Approve ‘just listed postcards’ announcing property to surrounding neighborhood Monitor agent showings and feedback
Day 5-7 Monitor agent showings and feedback Send a showing summary report through email and regular mail Review agent feedback with seller Have broker announcement flyers printed First news display ad in Daily Camera
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com20
NEW LISTING MARKETING PLAN
30 DAY ACTION PLANDay 8 Open house Mail ‘just listed postcards’
Day 9-11 Monitor agent showings and feedback Review agent feedback with sellers Approve and print open house mailer (if applicable)
Day 12-14 Monitor agent showings and feedback Send a showing summary report through email or regular mail Provide feedback report to seller Second newspaper display ad
Day 15 Evaluate activity for active, under contract and sold properties Review market activity with seller Prepare newspaper display advertisement for property for the Friday ad
Day 16-18 Monitor agent showings and feedback Review agent feedback with sellerDay 19-22 Monitor agent showings and feedback
Send a showing summary report through email or regular mail Review feedback with seller
Day 23-25 Monitor agent showings and feedback Review agent feedback with seller
Day 26-29 Monitor agent showings and feedback Send a showing summary report through email and regular mail Provide feedback report to seller
Day 30 Monitor agent showings and feedback Review feedback with seller Evaluate activity for active, under contract and sold properties Review marketing activity with seller If property is not under contract, review market positioning with seller
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com21
TESTIMONIALS It was a great pleasure to meet and work with you. Not only did you help us find and purchase our dream home but you also helped us sell our home of 13 years at a time when the market for selling a home wasn't very good. But with all your hard work, and persistence you did it in a short amount of time, and today we are living in an unbelievable home thanks to you. You made our dream come true! We felt like we gained
a friend, not just a real estate agent. The whole process from start to finish was smooth, easy and most of all non-stressful! Jeff thanks again and if we have any friends or family that we know of that are in the market of selling or buying a home we will gladly refer them to you.
Jim and Claire Barnes, Brighton CO
We're finally living our dream. Thanks Jeff!
"We have always dreamed of escaping our city life and moving to Steamboat Springs. But with a young family and an aging mother to care for we knew there would be significant challenges in moving our lives to the mountains. Thankfully, we called Jeff.
Jeff gave us an excellent plan for marketing our home and my mother's condo. Since we were building our dream home in Steamboat, we needed every nickel from the sale proceeds. Jeff's good advice and strong negotiating helped us reach our dream."
From Steamboat,Jim and Ellen Standish
"Jeff, We're Counting on You"!!
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com22
TESTIMONIALS
Jeff is Honest, Efficient and Does Things The Right Way
“I´m not the first to say great things about Jeff Gazaway. I share feelings of complete trust in his professional services and knowledge of the market, commitment to his work and serious concern for his clients best interests. Obviously, not something you easily find. But the most important
fact in choosing Jeff Gazaway as agent, will be to feel that before finding the right home, they will have already found an honest, efficient friend to buy it with, ready to take in his hands the whole process and do things in the right way.”
Maria Gabaldon, Venezuela and now Superior
Jeff Made It Easy and Fun!
We really can't say enough great things about Jeff, and highly recommend him to anyone looking to buy or sell their home. Jeff provided expertise, diligence and friendship that really made the process easy, and dare we say "fun"!
Jeff's vast knowledge of the market, from neighborhoods to schools coupled with expertise and years of experience with real estate transactions, make Jeff the perfect choice for our real estate needs.Matt and Aileen McConnell, Boulder, CO Jeff Pays Attention to the Details
Jeff provided exceptional, personal service. He was thorough and went out of his way to make the process as easy as possible. Jeff was very responsive and particularly attentive to detail.
Steven Hoffman, Boulder, CO
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com23
TESTIMONIALS
Jeff Gives Real World Advice
Jeff, you did a great job, both in servicing our needs, and giving us valuable real world advice on how to successfully accomplish our goal of selling our house when the market was challenging. This was extremely critical under our personal circumstance and I know you gave an extra effort to help us out.
Roberto LaRosa, Louisville, CO
My other agent was such an ordeal!
As far as selling my condo, I couldn’t be happier with the whole process. But the beginning was such an ordeal with the other agent!
I chose to do business with you because you are respectful, upfront, honest and authentic.
I also really appreciated your regular personal notes and phone calls which let me know you were keeping well informed of the activity in my area and were paying close attention to my property.
Christine Corrigan, Louisville
Jeff Treated Us Like We Were His Only Clients
Literally every piece of advice, every referral (from mortgage broker to home inspector) and everything else that came from Jeff was top notch. It seemed at times that we were his only clients, given the extreme dedication and high level of service we received. However, we know that he was just as busy as we were.
His skill at negotiating with other realtors involved in our transactions was continually impressive, and we feel like we came out on top after each twist and turn with Jeff behind the wheel.
Jesse Manno and Tambre Rasmussen, Boulder, CO
Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755
www.HomesInColorado.com
www.HomesInColorado.com
www.HomesInColorado.com24
SATISFACTION GUARANTEE
When you list your home through our EASY EXIT Listing Program. I’m so confident in our marketing techniques that we offer you the option of canceling your listing with us at any time.. No hassles. It’s easy.
Jeff Gazaway has strong opinions about real estate service. He believes that if you are unhappy with the service you receive, you should have the power to fire your agent.
It takes a strong belief in the quality of one’s service to make this kind stand, but Jeff Gazaway never settles for less than highest professional standards from himself and his team. I am confident you will be happy with my results. That’s the simple truth. I always stand behind our service.
The Guarantee:If you are unhappy with the service I am providing you, I ask that you first discuss it with me because I would like the opportunity to improve. Simply tell me the problem, give me seven days to attempt to fix it. If you are still unhappy, simply ask for an unconditional release in writing faxed to 303-499-1755 and you will have your release in writing (you will receive a copy of the MLS data sheet showing “Withdrawn” status) within 24 hours from receipt of your request.
The Exclusions:If there is an accepted offer (either in Attorney Review or Fully Under Contract), listing cannot be released. Broker protections as per the listing agreement continue to be in effect as explained on the listing agreement until such time as you re-list with another broker.
_________________________________________________ _______________________________Agent signature Date
__________________________________________________ _______________________________ SellerSeller