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Grow your practice?
Generate passive income?
Be competitive?
Establish leadership?
Remain relevant?
Scale your mission?
Whygolive?
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OBJECTIVESYou will better be ableto:
1. Plan for and deliver a live cooking demonstration using both freeand paid tools
2. Apply evidence-based nutrition information as the foundationfor live cooking demonstrations
3. Leverage live cooking demonstrations to increase communityengagement and scale practice
4. Create nutrition education materials for live cookingdemonstrations that link nutrition theory to actionablebehaviors
5. Implement the logistics of creating and facilitating live culinarynutrition education events and interventions
LearningObjectives
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Considerations...
Intention | What areyou looking to accomplish for your business?
Share your expertise Increase engagement Build email listDrive website traffic Attract Ideal Customer AvatarCommunity service Brand and business partnerships VisibilitySell a service or product
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Considerations
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Resources | what is your budget?
• Financial • Time• Energy
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Platforms | Whereareyourclients?
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Selecting which platform to start with largely depends on your intention. Options include:• Facebook• Instagram• YouTube• LinkedIn• Twitter• Tik Tok
Considerations...
If you’re looking to build an email list of potential clients, than you need to focus on the platform where they are. For me, it is acombination of both Facebook and Instagram.
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Why Go Live vs. Recorded?
RECORDED: Plan demonstration, record and edit, promoteLIVE: Promote ahead, plan and execute demonstration, encourage engagement, capture recording, and repurpose.
Human Interaction|community
Algorithms |scaleandengagement
Competition |differentiation
Considerations...
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GettingStarted...
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Step One|commit
Step Two|foundation two weeks ahead
Step Three|run-of-show one week ahead
Step Four |promote one-three days ahead
Step Five |prepareandpromote the daybefore Success!
Plan
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Step One|commitMarkday[s]andtimeon acalendartogo liveSelect channel(s) tostreamon andactivateaccounts ifnecessaryPick topic youarecomfortablewith
Step Two| foundationtwo weeksahead
Set upspaceAccessequipment(kitchenandtech)Determine your topic and content Create a menu around a topic Create opt-in or downloadable for registrantsOthercontent topromoteevent
Ste
pTw
o|
foun
datio
n
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Ste
pTw
o|f
ound
atio
n
• A fancy kitchen/studio is not required for conducting live cooking demos
• Space should look uncluttered and clean
• Optimally, you'll have a natural light source supported by artificial lighting to brighten as needed
Space and Equipment
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Backdrop| uncluttered and bright
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Space and Equipment
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Facilitator view |unobstructed and optimized
• Optimize camera location with the viewer in mind.
• This includes a phone on a tripod or something more complex, such as an overhead camera.
• Setting your camera slightly above your position is most flattering
• Test view before going live
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Space and Equipment
Step
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o|
foun
datio
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• Utensils, bowls, pans, and prepped ingredients are best kept at close range for optimal efficiency
• While viewers are generally patient,limit rummaging as it is a distraction
• Your prep table(s) does not need tobe visible, but should be close
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>>KitchenStudio Tour Video<<
Storage| nearby
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SELF-REGULATIONPROCESSES
[GOAL SETTING]GOAL INTENTION GOALSELF-EFFICACY
Step
Tw
o|fo
unda
tion
Evidence-based ContentTreat liveeventasan intervention thataddressesbehavior-basedgoal!
Social CognitiveTheory
OUTCOME EXPECTATIONS
PERCEIVED BARRIERS
MOTIVATIONAL PHASE
BEHAVIOR
ACTION PHASE
BEHAVIORAL CAPABILITY: FOOD/NUTRITION KNOWLEDGEAND
SKILLS
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Step
Two
|fou
ndat
ion
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Evidence-based Content
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Step
Tw
o|foundation
Evidence-based ContentBelow is an example of the workflow for content generation that guides
all activities leading to the live demo (intervention).
Nutrition for low FODMAP DietFour-part livecooking demoseriesover fourweeks Selectafocus foreachweek ifaseriesOpt-ins
Week#1:EbookGuide toNutrition forManagementof IBS-C Week#2:Building alowFODMAP KitchenHandoutWeek #3: Low FODMAP Plate Handout Week#4:Low FODMAP PantryHandout
Promotional content forpostsPromotional icon created inCanvawith relevant images Createpromotional emailsandautomationPublish ablog post topromote theeventSelect recipes todemothatcontain relevant foods andtoguide conversationduring the liveevent
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Improve knowledge about low FODMAP foods, improve confidence in the preparationof low FODMAP foods, and reduce stress around preparing low FODMAP recipes
Intention:
Content:
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Step Three| run‐of‐showone week ahead
Step
Thr
ee|r
un-o
f-sho
w
Create TimelinePre-Event:shoppingpreppingsetuptech&tech testset up automations, create/review contentand schedule
emailsocial media postseventscheduler (ifusing)
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Step
Thr
ee|r
un-o
f-sho
w
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Create a Script for the Event
For each week:• Introduction (recite)• Topic 1 – Demo• Topic 2 – Demo• Topic 3 – Demo• Closing (recite)
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Step Four|promoteone-three daysahead
• Create and post the icon for the event with content describing what viewers will learn - includeaCTA forregistration tocollect emails
• Sendanemail toyourexistingclientbase
• Askcolleaguesorpartnerstoshareevent
Step
Fou
r|pr
omot
ion
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Step
Fou
r|pr
omot
ion
Launch automationsTracksign-upsShareregistration linkon socialmedia
Send reminder email
Capture additional registrants Nudgepreviousopens toregister
Charge allequipment!
Execute Timeline and Plan
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Send reminderemailDoaquick livebroadcastpromoting eventAskpeople toshare GroceryshopCharge allequipment
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Step Five |Go Live!The day before
Step
Five
|Go
Live
!
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Step Five | go live!The Day of
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Step
Five
|Go
Live
!
• Create a short, live teaser
• Utilize this teaser to test tech
• Teaser also captures stragglers as many people don’t commit until showtime
• Prep recipes• Advanced: Do a test run
to a dummy Facebook account
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Step
Five
|Go
Live
!
Pre-eventReview flow of content/script
Placepost-itnotesbehind thecameraifnecessary,asreminders of the flowof content
Recite introductionandoutro Review setupBereadyatleast30minutesbefore Go live a few minutes before the scheduled timeto let thesocial media algorithm find yourpeople
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Step
Five
|Go
Live
!
Go Live!The Day of
During event:
Repeatagendaand introduction of recipes several timesduring thebroadcast
peoplewill joinatdifferent timesduring thebroadcast
Askquestionsof viewersRespond tocomments ifpossible (youwill do this inwritingpost-eventaswell)
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Postevent:dayofandafter...
Step
Five
|Go
Live
!
Repurpose!
Posted immediately following the event
SavevideoOn IG this happens immediately after broadcast -do not miss the opportunity Make a decision before if you will be posting in the account - this will help control the look ofyour feed,otherwiseIG decideswhat image isplaced on thefeed (hello, closedeyes!)CreateacoverphotoBEFORE theeventif this is important toyou
Download recording to your computer and maintain in file (GoogleDriveorDropboxare goodfor this)
Repurposed fromprevious event
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Postevent:dayofandafter...
Step
Six|
Live
on...
Repurpose!
Repost tootheroutletsadjustingcontent asappropriate
i.e.notethat"this isarecordingofa liveevent"
Createmultiplepost-eventsocialmedia postsand load themintoascheduler if utilizingCreatestories forIGpromoting recording Advancedusers:
edit video to create a time-lapse version and promotional pieces Upload link to registration for the demotoalanding page forpeople to access postevent
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Virt
ual C
ooki
ng D
emos
Download the free ebook!
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If you want more details on what was discussed today including:• In-depth timelines• Workflow example• Cooking equipment list• Audio-visual breakdowns• Resource recommendations
Sign up today at bit.ly/CookingDemoGuide
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Que
stio
ns?
www.livingplate.org
@livingplate
Living Plate
Scale Your Nutrition Practice
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Jeanne Petrucci, MS, RDN
ebook bit.ly/CookingDemoGuide
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Join Our Next Webinar: March 3 @ 2 p.m. ET
Register now at ce.todaysdietitian.com/NADhealth
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Cred
it Cl
aim
ing
Credit Claiming
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You must complete a brief evaluation of the program in order to obtain your certificate. The evaluation will be available for 1 year; you do not have to complete it today.
CREDIT CLAIMING INSTRUCTIONS: 1.Login to www.CE.TodaysDietitian.com.
2.Click “My Courses” and select this webinar’s title.
3.Click “Take Course” on the webinar description page.
4.Select “Start/Resume” to complete the course and submit the evaluation.
5.Download and print your certificate.
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