January 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 53 minutes each day in January 2015. 90% (3hrs 30min)

January 2015Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 53 minutes each day in January 2015.

90% (3hrs 30min) of this viewing was live with the other 10% (23 min per day) time shifted.

Total Viewing Jan 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers with Children watched almost 4 hours (238 mins) of TV every day in January 2015

Average Minutes Viewed DailyJanuary 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and

remained static for younger audiences. Interestingly 15-24 year olds are watching more TV than this time last

year with an increase of 3 mins per day

TV Viewing Live v Time shift Year on YearJan 2015 v’s Jan 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipJan 2014 54%Jan 2015 58%

TAM Ireland subscribing channels reached 92% of housekeepers, 93% of housekeepers with kids, 90% of ABC1 adults and 88% of

25 - 44 yr olds each week in January 2015

Weekly reach of TAM Ireland subscribing channelsJan 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial ImpactsJanuary 2015

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day January 2015

Audience Average Number of Spots seen per Day

Individuals 4+ 34

Adults 15+ 38

Adults 15-24 25

Adults 15-34 25

Adults 25-44 29

Adults 45+ 48

Adults ABC1 30

Housekeepers 44

HK with Kids 37

Children 18

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers January 2015Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 BSKYB LTD

2 RECKITT BENCKISER

3 TOYOTA IRELAND

4 HYUNDAI IRELAND

5 DIAGEO

6 UNILEVER

7 PROCTER & GAMBLE IRELAND

8 NATIONAL LOTTERY

9 MARS IRELAND

10 HOTELS COMBINED