From print only to online to print A case study by Jan-Eric Peters Editor of WELT-Group and WELT am SONNTAG GEN Summit, June 2014
Jan 27, 2015
From print only to online to print A case study
by Jan-Eric Peters
Editor of WELT-Group and WELT am SONNTAG GEN Summit, June 2014
2002 Two newspapers and a website
Triple play: Digital, TV, Print 2014
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Triple Play: digital, TV, print 2014
Interna(onal Newspaper Of
The Year
More readers
„Die WELT“ – A story of innovation
4
2010 Interna(onally first
newspaper on the iPad (together with NYT,
WSJ)
3000 newspaper pages every month
2004 First German quality brand with a paper in
tabloid format
Winner of many awards
2013 New newsroom focussing on digital media
2013 Purchase of TV-‐News-‐Channel
10 million unique users per month
2012 First German
media outlet with digital paymodel
1995 First German paper with a website
2002 First multi-paper-
newsroom
2006 Fully integrated newsroom and „online first“
2012 New workflow
„online to print“
From print only to online to print
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2002
2006
2012
First multi-paper-newsroom worldwide One team – two daily papers
Integrated newsroom and online first One team – all media
A revolutionary change: online to print One team – focussing on digital media
One newsroom – Three paces
Our earnings
1.
2.
3.
We are digital! Only 12 people produce our national broadsheet
We are faster! Focus on digital needs, better communication
Papers profit, too! Small team, but more stories to choose from
Our learnings
1.
2.
3.
Integration! Staff needs to be responsible for print AND online
Be radical! There is no time for eternal evolution
Communicate! Always talk about what you do, why and how you do it