James Kershaw Online Portfolio

KERSHAWJAMESDESIGN INGENUITY

PORTFOLIO

PROJECT MENU

Bachelor of Science in Industrial Design | May 2010Appalachian State University, Boone, NCConcentration: Product Design

EDUCATION:

Dean’s List | Fall 2005 + Fall 2006 + Spring 2008IRWIN Tools Sponsored Project Design Process Award

HONORS:

Microsoft Office, Adobe Creative Suite CS3, Rhinoceros 4.0 + Vray, AutoCAD 2007, Bunkspeed Hypershot, Graphic | Web Design, Model Making, Sketching, Metal Working, Computer Numerical Control (CNC) Routing, Thermoforming, G-Code, MillWizard, Shopbot.

SKILLS:

ACTIVITIES:2008 International Contemporary Furniture Fair Exhibitor

Black Valley Design CollectiveMember/ Web Master

Industrial Designers Society of America Appalachian State Chapter (IDSA)Member / Web Master

Currently Seeking Industrial Design Internship.

Freelance Product Designer 2008 (Black Valley Design Collective): MTV Real World 21: Brooklyn(Design and create sustainable light fixtures and an office curtain for theproduction set.)

Freelance Product Designer 2008: Plantatech((Design an LED grow light fixture created from extruded aluminum.

Freelance Design for various clientele utilizing Industrial, Graphic, and Web design skills creating products, brand identity, websites, logos, and othermultimedia.

Clients include but are no limited to: VVibrant Designs LLC, MTV (Music Television), Plantatech, Tapd’NY, EriRebel, Merge Weddings, Latham Entertainment, OEMParts.co.uk, VWspeed.co.uk, Imflashy.com

DESIGN EXPERIENCE:

Designer | 2005 - PresentJKERSH.comBoone, NCFreelance design for various clients. Designs included brand identity, web design, graphic design, print media, and product concepts.

Waiter | 2007 - PresentTTable at CrestwoodBoone, NCDisplaying exceptional customer service as well as personal skills while providing customers with a memorable experience in a fine dining atmosphere.

Ramp Agent | 2006 – 2007Delta Global Services, Charlotte Douglas International Airport ChaCharlotte, NCSupervising the loading and unloading cargo and luggage into aircraft, calculating proper weight and balances, guiding aircraft and having select Security clearance.

WORK EXPERIENCE:

REFERENCES:Available upon request.

JUMPMANBOA

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JUMPMANBOAFIT

KEYISSUES

HEEL LIFT

COMFORT

INJURY

RANGE OF MOTION

STABILITY

After twenty three years of innovation, Jordan Brand has decided to introduce the first Jordan Snowboarding boot, the Jumpman BOA.

UUtilizing the BOA Lacing System this boot provides a dramatic improvement in lacing and performance. Using a similar Shank plate as the Jordan XXIII, the red carbon fiber plate provides ideal responsive support for a snowboarder in any situation.

The Jumpman BOA employs a variety of cushioning technologies, bringing the comfort and heritage of the Jordan Brand onto the ski slopes.

Using a Zoom Air Gel Cushioning System as well as an adjustable Heel Hold System this boot has taken the necessary steps to prevent Heel Lift and allow for ultimate comfort on and off the slopes. The insole, aactivated by heat, conforms to the snowboarder’s foot structure for an ideal personal fit.

INSPIRATION AND IDEATION

JUMPMANBOA

TECO is a new direction for a high end home and office furni-ture line, focusing on the trash can. TECO is comprised of PET (Polyethylene terephthalate) plastic and promotes an eco friendly office environment. The lid doubles as a pot, allowing the user to grow their favorite plant. This will allow the user to develop a relationship with a piece of furniture often overlooked.

USERINTERACTION WITH A TRASH

CAN

PROMOTE “GREEN” OFFICE

ALLOW USER TO INTERACT ON A DIFFERENT LEVEL

USER FRIENDLY

VERSATILE

ORGANIC

INITIAL IDEATION

REFINED CONCEPT

eco friendly trash can.

INSPIRATION

Design Team: James Kershaw | Hugh Owings

A thick-skinned varietal found in the Veneto of northern Italy. A key ingredient of the light red wines known as Volpolicella and Bardolino. Corvina is an oriental inspired wine rack, made of cherry, bent plywood, and maple.

CCorvina utilizes counter top space, allowing the average wine connoisseur enough space to store five to eight bottles. The curved edges were designed to hug the average wine bottle at center.

Corvina is a unique and elegant way to store wine bottles on any counter top surface, and can be used for storing other items as well, such as bills and other food products.

Gro, a state of the art lights witch utilizing touch screentechnology allows the user to view a lights witch and its cover as a piece of art rather than an ordinary eyesore.

WWhat makes Gro unique is its LED (light-emitting-diode) locator light, which is available in a variety of colors. The locator light “grows” as the amount of light decreases in the room. Giving off an ambient light, Gro acts as both a subtle wall sconce and a night light.

The swatches below show the variety of LED colors available.

DIMMER

KEYISSUES

CUSTOMIZABLE

TOUCH SENSITIVE

EXPANDABLE

LED TECHNOLOGY

INSPIRATION AND IDEATION

REFINED IDEATION