Jackson hole2012

The Big PictureTrends beyond Technology in Libraries

Stephen Abram, MLS Teton County Public Library

Jackson Hole, WY Jan. 11, 2012These slides will beavailable at Stephen’s Lighthouse blog

Avoid the Climate of Poverty

Symptoms of Dysfunction

Terrible advocacy Slow and poor response to the e-Book challenge Generational disrespect and misunderstanding Workplace friction and avoidance Too slow technology adoption Inadequate promotion of programs

Is there still life in libraries in a fully web

world?

Yes, but . . .

Change: Are libraries Future Ready?

Fill That Gap

1

2.0

3

What Are Libraries Really For?

• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody / Conservation• Economic Impact

SmellyYellowLiquid

OrSex

Appeal?

It’s the Whole Experience

News Flash “The Internet and technology have now

progressed to their infancy”

7 Gifts to Libraries, Publishers & Booksellers

1. The book isn’t dead or dying. It is evolving.2. Our users/customers are improving.3. Technology is going social and can support social

acts.4. The PC isn’t dead, but, again, it’s evolving and more

mobile.5. We know more about our customers than ever

before.6. Talent, Insight, Community, have social value.7. Opportunities always exist more in times of change

My son: Zachary

NextGen Library Staff

They hate the term ‘NextGen’(or any label for that matter)

Librarians

Conan the Librarian

Librarians 1918

Librarians

Don’t piss them off.

Ok, sure. We’ve all got our little preconceived notions about who librarians are and what they do.Many people think of librarians as diminutive civil servants, scuttling about “Sssh-ing” people and stamping things. Well, think again buster.Librarians have degrees. They go to graduate school for Information Science and become masters of data systems and human/computer interaction. Librarians can catalog anything from an onion to a dog’s ear. They could catalog you.Librarians wield unfathomable power. With a flip of the wrist they can hide your dissertation behind piles of old Field and Stream magazines. They can find data for your term paper that you never knew existed. They may even point you toward new and appropriate subject headings.People become librarians because they know too much. Their knowledge extends beyond mere categories. They cannot be confined to disciplines. Librarians are all-knowing and all-seeing. They bring order to chaos. They bring wisdom and culture to the masses. They preserve every aspect of human knowledge. Librarians rule. And they will kick the crap out of anyone who says otherwise.

Some hints from the research

Boomer vs GenY Don’t use family metaphors Offer non-compensation rewards, flexibility Involve them in decision-making Offer real development opportunities Prioritize social media freedom, device

flexibility, and work mobility over salary Listen, both ways – No telling! Respect goes a long way. The right to advise

must be earned

“I didn’t quit my job because it was too hard…I quit my job because it was not the best use of my short life.”

Social Responsibility Green Involvement Programs (YPO) Grapevine . . . Versus Control Make room for mistakes and you or your kids . . . What did you dream?

Change can happen very fast

What is an EXPERIENCE?

What is a library experience?

What differentiates a library experience from a transaction?

What differentiates public libraries from Google/Bing?

Books are a Poor

Branding

The Book Comet

Harper Collins fiasco Amazon self-published . . . You? Amazon “authors” New Google Bookstore Amazon Subscriptions and Lending 24Symbols Bookish Pottermore Recommendation Engines: Books & Authors, Bibliocommons,

LibraryThing . . . Apple . . . iStore, iBooks

GBS

Launched in US on June 30th

Back Office: Baker & Taylor

Expected Launch July 2011

Expected Launch July 30th

7 books - 15 billion franchiseBack office – Overdrive / Sony

What do libraries have?LibraryThingBiblioCommonsChiliFreshEtc.

FictionNon-FictionReading

What does all this mean?

The Article level universe The Chapter and Paragraph Universe eBooks Opportunity: Integrated with Visuals –

graphics and charts, ‘video’, scored, integrated with Sound and Speech, integrated with social web, integrated with interaction and not just interactivity

How would you enhance a book? How do Libraries play the game?

Can we frame the e-book issue so that it can be addressed rationally?

Why do people read?

Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people

The Evolution

of Answers

Sensemaking: Too much choice

Why do people ask questions?

Is PPL’s library experience conceptually organized around answers and programs?

Or collections and buildings?

Why do people ask questions?

Who, What, When, WhereHow & WhyData – Information – Knowledge - BehaviorTo Learn or to KnowTo Acquire Information, Clarify, TuneTo Decide, to Solve, to Choose, to DelayTo Interview, Delve, Interact, ProgressTo Entertain or SocializeTo Reduce FearTo Help, Aid, Cure, Be a FriendTo Win A Bet

Gift:Content Spam

List of content farms and general spammy user generated content sites:

All Experts (allexperts.com) Answers (answers.com) Answer Bag (answerbag.com) Articles Base (articlesbase.com) Ask (ask.com) Associated Content (associatedcontent.com) BizRate (bizrate.com) Buzle (buzzle.com) Brothersoft (brothersoft.com) Bytes (bytes.com) ChaCha (chacha.com) eFreedom (efreedom.com) eHow (ehow.com) Essortment (essortment.com) Examiner (examiner.com) Expert Village (expertvillage.com) )

Experts Exchange (experts-exchange.com) eZine Articles (ezinearticles.com) Find Articles (findarticles.com) FixYa (fixya.com Helium (helium.com) Hub Pages (hubpages.com) InfoBarrel (infobarrel.com) Livestrong (livestrong.com) Mahalo (mahalo.com) Mail Archive (mail-archive.com) Question Hub (questionhub.com) Squidoo (squidoo.com) Suite101 (suite101.com) Twenga (twenga.com) WiseGeek (wisegeek.com) Wonder How To (wonderhowto.com) Yahoo! Answers (answers.yahoo.com) Xomba (xomba.com)

GOOG

The nasty facts about Google &

Bing and consumer search:

SEO / SMOContent Farms

Advertiser-drivenGeotagging

Whack-a-Mole:

FarmerPanda

Panda Silver

What are your top 10-20 questions?What is the service portfolio model

that goes with those?

The Baker’s Dozen: LVA Top 13

1. Health and Wellness / Community Health / Nutrition / Diet / Recovery

2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.) 14. Readers Advisory was 14th

Knitting & Needlecrafts

Arts & Crafts

Television Shows

Gardening

Pets

Music

Traveling, Tourism & Vacations

Exercise, Cycling & Walking

Movies & Film

Computers

Cooking & Recipes

Recreational Reading

0 10 20 30 40 50 60 70

Top 12 Patron Hobbies

Top Hobbies?Top Homework Questions?

Top Travel Destinations?What do you know?

Grocery Stores

Grocery Stores

Cookbooks, Chefs . . .

Cookbooks, Chefs . . .

Meals

The new bibliography and

collection development

KNOWLEDGE PORTALS

KNOWLEDGE,LEARNING,

INFORMATION &RESEARCHCOMMONS

Driving the Knowledge Portal alignment with User Behaviour

How would this look?

Top Reference and Research Questions Do you know them? Or do you know retail

sales numbers or circulation numbers better? Role of Encyclopedia Shelf Talkers & databases / eBooks Being rational about homework role for public

libraries Men users – we’re pretty bad at that. The new Senior

Mobility: Where the Patron Is

Mobility

Fun Program Ideas Act Like a User Day (signs, sign up, ADD, kids) Librarian for a Day – Homework Peer Coaching Fraud and ID Theft Prevention Facebook for Teens – Study, Sharing and Social Safety

Facebook for Adults – Work, Reputation, Jobs Signage Top 20 Questions Portals Focus Groups eBay (Cameras, How to, Books, etc.) Perennial Trade / Garden Days Flickr Trading Cards Who’s here @the library (photos, FB, tweets, recommenders, talents, etc.) Collections Slap Down Research Success for Adult Learners Download Faire / Digital Days – download to phones, tablets, laptops, e-readers. 23 Things TNG

The Value of Libraries Soundbite

The Value of Public Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-public-libraries/

The Value of School Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-school-libraries/

The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/

The Value of Special Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-special-libraries/

Library Advocacy: Save the Library Campaignshttp://stephenslighthouse.com/2010/04/01/save-the-library-campaigns/

Storytelling…

Libraries Are Social

Institutions

Summary

Respect the generations – learn from eachother End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Social Media Programs on Information Literacy Advocate and Align with the Listener Tell Stories, Have users tell stories Strategic Analytics Investment – Measure Impact, ROI

and Value Collaborate vs. socialize

News Flash

News Flash

Shift Happens

The power of libraries

Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Cengage Learning (Gale)Cel: 416-669-4855

[email protected]’s Lighthouse Blog

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