IXDA PHX Experience Design Roundtable May 2017

Experience Design (XD)RoundtableThursday, May 11, 20176:00pm - 8:00pm

I DA Phoenix#ixdaphoenix

WelcomeIXDA Phoenix is an all-volunteer, not for profit group dedicated to advancing user experience design in the valley.

● Awareness● Education● Networking● Fun


Thanks for hosting!

Fred HallDirector, UX/UI

Sarah GagnonUX/UI Analyst

Adrienne Herren UX Consultant ExtraordinaireI DA Phoenix

#ixdaphoenix

Thanks for the food!

CalendarQuarterly topical events and socials

Phoenix Design Week, World Usability Day

Next up: Summer Social in June / July

More info coming soon!


Ready to get started?


XD roundtable meeting format and goals


Introductions


Tonight’s Agenda1. What is experience design?

2. Examples

3. Who to involve / how to get started?

4. Research practices

5. Communicating findings

6. Best practices / things to watch out for


What is experience design?


“Experience design (XD) is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.”

https://en.wikipedia.org/wiki/Design

https://en.wikipedia.org/wiki/Multichannel_retailing

https://en.wikipedia.org/wiki/Multichannel_retailing

https://en.wikipedia.org/wiki/User_experience

Digital Marketing / OmnichannelConnected ExperiencesService DesignMore?


Story time(This is my show & tell item)


March 26, 2015

“How one Boutique uses Technology to help More Brides Say Yes to the Dress”

https://www.entrepreneur.com/article/244292

● Mom ran the business for years

● Daughter joined after college, started thinking about how technology could help:

○ Learn about customers ahead of time by surfing media online

○ Tailor match-ups to personalities

○ Solve in-store bottlenecks at the design desk and checkout by creating tablet-friendly shopping app

○ Promote w/in-store selfies with company name and hashtags




Part 1: Experience Design Examples


More examples“You have to remember that people always enter a

space with different intents, goals, and mindsets and

you have to take into consideration that people have

various attention spans. Some people will be willing

to engage more with your environment, whilst others

will just pass through the space.”

April Gallegos

Interaction Designer, Entertainment partners

IXDA Local Leader

http://www.syfte.com.au/2016/10/27/designing-experiences/




More examples

April Gallegos

Interaction Designer, Entertainment partners

IXDA Local Leader

“Starbucks Rewards: Made even better with the app”


http://www.youtube.com/watch?v=N4ScwYcBA7E

Still more examples...● Using an app to check in for flights and as your boarding pass at the gate

● Employees using tablets at the drive-through (In-N-Out, Chick-Fil-A, etc.) to help to take orders and cut down wait times

● Using a 3D-enabled smartphone to take a picture of a room and test out new furniture / layouts (Lowe’s + Wayfair.com)

● Taking a picture of a check to make a deposit

● More...




Part 2: Who to involve and how to get started


Part 3: Research practices, tools, and deliverables


Comedy break


http://www.cc.com/video-clips/byb3cl/stand-up-demetri-martin--bathroom-technology

Demetri Martin - Bathroom Technology



It’s also our responsibility to not screw up things up that are working just fine. Thoughts?


1 2

3 4

5 6

7 8

1

2

If it ain’t broke...Adobe Lightroom recently changed it’s mobile display and it’s driving my wife crazy.

● Photographers create multiple instances of their pics w/subtle changes to filters, levels, etc.

● Now it’s really hard to pick them out for importing!

Old display New


ContextDevice User intent


Part 4: How to communicate findings and recommendations


Part 5: Best practices and/or things to watch out for


Wrap up


“In its first era, design was seen as a problem solver; it has now moved into a second era where it’s seen as a creator of meaningful experiences.”

Patrick ZimmermannStrategist, SapientNitro

https://blog.prototypr.io/how-experience-design-can-create-a-more-holistic-user-experience-fafe86aac65c

“Designing for Experience” , May 25, 2016





Thanks for coming tonight!Experience Design (XD) RoundtableThursday, May 11, 20176:00pm - 8:00pm


Experience Design (XD) Roundtable


Tonight! 6:00pm - 8:00pmSecond Floor, Suite 250

Articles / ReferencesEntrepreneur Magazine: “How one Boutique uses Technology to help more Brides say Yes to the Dress”https://www.entrepreneur.com/article/244292

Starbucks Rewards: Made Even Better with the Apphttps://youtu.be/N4ScwYcBA7E

Demetri Martin: Bathroom Technologyhttp://www.cc.com/video-clips/byb3cl/stand-up-demetri-martin--bathroom-technology

Google Ventures: Design Sprinthttp://www.gv.com/sprint/

Suzanna Pellican Explains Intuit’s “Design Design” - O’Reilly Design Conference 2016https://www.youtube.com/watch?v=bJWjRad-4Mw

“Designing for Experience”, Prototypr.io Bloghttps://blog.prototypr.io/how-experience-design-can-create-a-more-holistic-user-experience-fafe86aac65c



https://youtu.be/N4ScwYcBA7E

https://youtu.be/N4ScwYcBA7E



http://www.gv.com/sprint/

http://www.gv.com/sprint/

https://www.youtube.com/watch?v=bJWjRad-4Mw

https://www.youtube.com/watch?v=bJWjRad-4Mw



More Articles / ReferencesLX Conference: Learning in the Age of Experiencehttps://lxconf.co/

Learning Experience Designhttp://www.lxdesign.co/

http://www.keepitusable.com/blog/?p=3273

http://www.hugeinc.com/about/capabilities/user-experience-design

http://uxpamagazine.org/lets-get-physical/

https://www.cxpartners.co.uk/our-thinking/ux-in-the-physical-world-6-tips-for-conducting-research-beyond-the-screen-2/

https://uxdesign.cc/user-experience-as-embodied-experience-considerations-for-ux-designers-b66813b08adf

https://lxconf.co/

https://lxconf.co/

http://www.lxdesign.co/

http://www.lxdesign.co/









