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eraction08 Savannah l Recap k Gruger -Orbitz Worldwide Iozzo - Tandem Seven a Devylder - Arc Worldwide lyn Chandler - Manifest Digtial
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IXDA Chicago - Interaction08 Recap

May 06, 2015

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Business

Frank Grigurs

Slides from the Chicago chapter of the IXDA recap of the first international conference.
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Page 1: IXDA Chicago - Interaction08 Recap

Interaction08 SavannahLocal Recap

Frank Gruger -Orbitz WorldwideNick Iozzo - Tandem SevenJanna Devylder - Arc WorldwideCarolyn Chandler - Manifest Digtial

Page 2: IXDA Chicago - Interaction08 Recap

First things first...

Page 3: IXDA Chicago - Interaction08 Recap

First things first...

Congratulations Janna!

2008 IXDA Board member

Page 4: IXDA Chicago - Interaction08 Recap

3 Big Ideas

• Serendipity, Chance, Confusion

• Embrace Tools from Other Disciplines

• You don't need to be a better designer

Page 5: IXDA Chicago - Interaction08 Recap

First a bit of fun

Page 6: IXDA Chicago - Interaction08 Recap

Serendipity, Chance, Confusion

• Create friendly barriers

• Usable is boredom; the system as a provocateur

• Systems that “bite back”

• Creating coincidences

• Device art- when does are become a gadget and

what can we learn from it?

Page 7: IXDA Chicago - Interaction08 Recap

Matt Jones and Dopplr

• Designing for Spacetime

• Creating your own coincidences

• Longs for the golden age of air

hospitality/sociality

Page 8: IXDA Chicago - Interaction08 Recap

When did travel go from this, to…

Page 9: IXDA Chicago - Interaction08 Recap
Page 10: IXDA Chicago - Interaction08 Recap

Dopplr

• Controlling “chance” meetings

• Opt in network

• Web services, not web sites

Page 11: IXDA Chicago - Interaction08 Recap

Context Maps

Page 12: IXDA Chicago - Interaction08 Recap

Embrace Tools from Other Disciplines

• Dan Brown and Concept Models

• Learning from film – Pixar process, storyboarding

to create delight

• Sketching vs. Prototyping - Buxton

Page 13: IXDA Chicago - Interaction08 Recap

Concept Models

Page 14: IXDA Chicago - Interaction08 Recap

Concept Models

• Simple- just circles and lines

• Engaging to everyone- business owners, engineers, marketers

Page 15: IXDA Chicago - Interaction08 Recap

Storyboarding Interaction

• Work less like GM, more like Pixar

• In person discussion, not email

• Criticism is OK

Page 16: IXDA Chicago - Interaction08 Recap

Sketching vs. Protyping

• Not low fidelity and high fidelity

• Right fidelity and wrong fidelity

• Use the correct fidelity for the maturity of the design idea

Page 17: IXDA Chicago - Interaction08 Recap

“You don't need to be a better designer”

Jonathan Ive

Started at Apple in 1992

Should have been fired

Steve Jobs designed the

eco-system that made the

iPod successful

-Bill Buxton

Page 18: IXDA Chicago - Interaction08 Recap

Alan Cooper

• Business is obsessed with “first to market” “see what

sticks”

• Best to market wins every time

• iRiver was innovative, iPod came a year later

• Management is equipped to handle industrial process

• Creating software is more like a pre-industrial craft

• Interaction designers are the best equipped people to

bridge the gap between managers and software

developers.

Page 19: IXDA Chicago - Interaction08 Recap

Yes, we had the usual fun

Page 20: IXDA Chicago - Interaction08 Recap

Useful Links

• Molly Wright Steenson on Strategic Boredom

– http://www.we-make-money-not-art.com/archives/2008/02/molly-wright-steenson-is-a.php

– http://conceptualdevice.com/

• Cooper Summary on Logic+Emotion

http://darmano.typepad.com/logic_emotion/2008/02/alan-cooper-bes.html

• Languageofinteraction.com

• Flicker tag: interaction08

• Designing for Spacetime

http://www.slideshare.net/blackbeltjones/designing-for-spacetime-ixda08/