Hip To Be Square Bob Bentz May 16, 2012 Mobile Marketing Information Series [email protected] Scan the code to connect with Bob. Using QR Codes to Maximize Sales
It's Hip to Be Square: Selling More with QR Codes
May 19, 2015
The QR Code has been around since 1994 when Denso-Wave, a Japanese company, began using it to track auto parts inventory. Today, however, the drive to use QR Codes is based more on having a unique marketing tool to engage smartphone users with your brand message. To see some of our custom QR Codes, visit http://atsqrcode.com/custom-qr-code-gallery/
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Hip To Be Square
Bob BentzMay 16, 2012
Mobile Marketing Information Series
Scan the code to connect with Bob.
Using QR Codes to Maximize Sales
History of QR Codes
Barcodes 1967 – Association of American Barcodes Barcodes 1970 – Grocery Stores UPC Created 1994 by Denso Wave Auto Parts inventory tracking Toyota Carries 7,089 characters (Barcodes = 20) 4 error correction levels
Disadvantages
Limited Reach Technology Required Phone Signal and WiFi Download QR Code Readers No Branding No Data Tracking Analytics
Advantages
Quick Response Multiple Uses Free Green Cheaper Device Independent Novelty Differentiation Trackable Shelf Life Relevance to Young Adults
Smartphones
Smartphone Penetration by Country
Smartphones by Race
Pew – May 2011
Smartphones by Age (USA)
Nielsen– June 2011
QR Code Usage
QR Code Use by Country
3G Vision – January 2011
Top 10 users of mobile barcodes
1. United States2. Italy3. Germany4. Hong Kong5. France6. Canada7. United Kingdom8. Netherlands9. Thailand10. South Korea
QR Code Growth
3G Vision – January 2011
Top 5 Countries
1. Canada (442%)2. Hong Kong (399%)3. Germany (262%)4. Norway (146%)5. South Korea (142%)
QR Code Scans by Day
Every Day is a Good Day for a QR Code
QR Code Scans by Hour
Who Uses QR Codes?And Where?
What Would Make You Interested?
MGH Inc. – Feb. 2011
QR Code Scans By: Sex, Age & Income
MGH Inc. – Feb. 2011
Where Consumers have seen QR Codes
MGH Inc. – Feb. 2011
Who Used a QR Code?
MGH Inc. – Feb. 2011
What Was The QR Code Used For?
MGH Inc. – Feb. 2011
Would You Scan a QR Code Again?
MGH Inc. – Feb. 2011
Custom QR Codes
Some of Our Favorites
Some of Our Favorites
Which One Would You Scan?
Case Study: It’s in the Results
Radio One – The Beat 100.3• New Music Tuesdays - Philadelphia• One day web site advertising only• Standard QR Code = 163 downloads/day• Custom QR Code = 370 downloads/day
Case Study: It’s in the Results
Brownie’s 23 East• At door promotion• Show app “No Cover Wednesdays”• Standard QR Code = 27/day• Custom QR Code = 56/day
Case Study: It’s in the Results
Toni Roni’s• Pizza Box Promotion• St. Joseph’s University Basketball• Standard QR Code = 10/day• Custom QR Code = ?• Custom QR Code w/ University Promo = ?
QR Code Best Practices
QR Code Best Practices
Scan this code for local Amsterdam map.
QR Code Best Practices
Mobile optimized page Value
Mobile Coupon Unique Content
Analytics What will I get? Add scanning directions Proper Size
Scan for : LinkedIn with Bob
Scan for : Complete Event Schedule
Scan for : Campaign Updates
QR Code Product Placement
Product Placement
Product Placement
QR Code Usage Hits the Roof!
Product Placement
QR Codes = Speed
Magazine Advertising
Product Placement
Circulars
Scanenger Hint
Direct Mail
Product Placement
Product Placement
QR CodesGetting Value
Getting Value: Mobile Coupons
Getting Value: Unique Content
Getting Value: Special Incentive
Jump the LineDownload our app or
Text CHICKIES to 84444
Victoria’s Secret “Sexier Than Skin”
Calvin Klein “Uncensored”
ATS Case Studies
Super Jam 2
Background Sponsored by Hot 107.9 & 100.3 The Beat Philadelphia Sunday, June 18, 2011 Susquehanna Bank Center, Camden, NJ Starring Chris Brown, Diddy, Keri Hilson, Lloyde and Jeremih
The Promotion 3,000 VIP Lanyards with QR Code Sponsor
Sneaker Villa Content
New Music Video by Chris Brown Chance to meet and greet Chris Brown and Lloyde Chance for backstage meet and greet
Results 20 Interns assisted with QR Code awareness 1,941 unique QR Code Scans (64.7% Participation)
Metropolitan Golf Association
Background New York, New Jersey, Pennsylvania
Golf Association App Download via QR Code Content
Post scores Course Handicap Calculator Tournament Registration News, Event Results Live Scoring Live feeds MGA Social Networking
Results Average 78 App Downloads per day Via Custom
QR Code
Cars2Go
Over 950 Auto Dealers Features:
App Downloads Mobile Site Recognition Text Message Marketing Custom QR Codes
Bob Bentz
C u s t o m Q R C o d e s F r o m A d v a n c e d Te l e c o m S e r v i c e s
Site: www.AdvancedTele.comTel: 1+.610.254.7191Email: [email protected]: Text BOB to 84444Twitter: @BobBentz
Scan the code to connect with Bob.
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