It's Hip to be Square: The QR Code Revolution By: The Digital Innovation Group (DIG) at Engauge By: The Digital Innovation Group (DIG) at Engauge @StacyCohen @KathleneHestir @KaitlynDennihy @StacyCohen @KathleneHestir @KaitlynDennihy Dec. 1, 2010 Dec. 1, 2010 #EngaugeQR
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QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
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It's Hip to be Square: The QR Code Revolution
By: The Digital Innovation Group (DIG) at EngaugeBy: The Digital Innovation Group (DIG) at Engauge@StacyCohen @KathleneHestir @KaitlynDennihy @StacyCohen @KathleneHestir @KaitlynDennihy
• Transforms static images into engaging brand experiencesOpportunity to provide practical, exclusive and/or entertaining content to usersNeed barcode scanning app for smart phones to read the content embedded in the codeSome vendors allow non-smart phones to take pictures and email for content
Why is this Technology Important?
- Bridges the online and offline worlds by providing opportunities to extend the user’s experience.
- Engage consumers on the go.
- Drive to mobile commerce sites.
- Provide quick access to useful information
• Allows static objects to become dynamic and interactive (i.e., adding another dimension to print ads, packaging, brochures, coasters, billboards, etc.) As mobile phone usage increases, it gives the consumers a reason to interact with your brand
Top Scanner Apps
Android
•ShopSavvy, Barcode Scanner
Blackberry
•NeoReader
iPhone
•NeoReader
Smartphone Stats
• Smartphones debuted in the business world in 1993.
• Over 60% of today’s smartphones are for personal use.
Games are the most popular apps followed by weather,
maps/navigation and social networking. Smartphones
are expected to take over the mobile market in the U.S.
Currently: QR code applications exist as stand-alone content delivery systems that can be managed by workers.
Soon: Software Development Kits (SDKs) will allow businesses to integrate QR capabilities into their own applications.
• SDKs can provide more robust capabilities• QR codes can be customized to integrate with Facebook or other types of services• Microsoft has hinted that they will release an SDK for Tag in 6-9 months
Currently, no SDKs are available from the QR Code service providers reviewed in the next pages
Open source and commercial SDK options:•LeadTools•Zxing (Open Source)
Google’s Favorite Places
• QR Business Decals
• Read Reviews
• Find Special Offers
• Star the Business
• Leave Reviews
Google Goggles
Google Goggles lets you use pictures taken with your mobile phone to search the web. It's ideal for things that aren't easy to describe in words.
Google Goggles
Watch this video:
Stickybits: Scan and Explore
• Stickybits is a company that allows a user to scan an existing barcode or QR code or a Stickybits sticker to access content associated with that product.
Microsoft Tags
• Offers unique color coding, customizable design options and is a free service.
• Requires Microsoft Tag Reader App
Scanlife• Compatible with over 120 million phones in U.S. alone.Requires app that can scan barcodes.
SnapTag
• Can use brand logo in the code.Requires users to snap photos and email/text for content.
JagTag
• Ability to brand the code
• Requires users to snap photos and email/text for content
How to Make Your Own
• URL shorteners like Google’s Goo.gl and Bit.ly allow users to add “.QR” to the end of a link and automatically generate a QR code