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Platform
…a marketing cloud platform with unparalleled support
and integrated solutions to drive your digital marketing
CRM
Email Marketing
Marketing Automation
Email Marketing
• Easy-Send Step-by-Step campaign execution
• Content Creation and Management• Responsive Templates• Segmentation, Personalization and
Dynamic Content• Scheduler, Auto-responders,
Triggers or Transactional
Email Marketing
• Testing, Deliverability and Device Rendering
• List Cleaning and Duplication Removal
• Coupon Management with Mobile Tracking/Redemption
• Link Shortener and Social Posting• Real-time Tracking, Reporting and
Analytics
Automation
Marketing Automation
• Simple or Advanced workflows• Flexible Rules Engine• Schedule Tasks or Trigger Actions• Track behaviour and execute
across channels• Dynamic Lists• Email Alerts• Lead Scoring and Lead Nurturing• Integrate from your CRM and
business systems
Acquisition
Landing Pages and
Web-forms
• Simple Landing Page Creator• Capture Data and Leads• 3rd Party and Native Forms• Fast, easy form design• Custom fields• Responsive templates• Automation integration
Surveys
Survey Tool
• Easy Survey Creator• Survey Management• Real-time Survey Reporting• Profile append• Automation integration
Contacts
CRM
• Contact iProfile• One-to-One emails• 3rd Party CRM / Business system
integration• Lead Scoring• Task Scheduling and Management• Calendar view• Online and Offline interaction
history• Sales or Customer Service utility
Reports
Data, Analytics and
Reporting
• Real-time Email Data• Behaviour Tracking• Custom Report Tags• Download or application
integration• Survey Insights• Custom Fields• Web-page / Content tracking• Mini-URL tracking
Support
Customer Success
• Dedicated Account Support• Self-serve or Full-service• CASL Compliance set-up• Education Sessions• Email and Automation Strategy• Training / Education sessions
“it is about the people at iTRAC! You get a relationship and service par none – the
service and relationship are invaluable and distinct.” – Peller Estates Winery
Privacy
CASL - Canadian
Anti-Spam Compliance
• Completely integrated solution• Full Audit Reporting• Automated Consent Capture
processes• List and Contact Consent Tagging• Source and Expiry Date
Management• Source screen shot capture• Permission History• MS Outlook integration
Account Management
Enterprise Account
Structure
• Manage Multiple Accounts, Divisions, Brands
• Centralized Communications across accounts
• Resource Optimization and Increased Productivity
• Gated and Permissioned Functions• User Management /
Administration
Flexible
Flexible and Custom
Solutions
• Work with Automation Experts• Enhance your existing business
processes• Integrated and flexible platform• Custom Report Development
Trust
A few of our customers…
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