Complex Internet project Samsung “Movies at Home”
Jul 06, 2015
Complex Internet projectSamsung “Movies at Home”
Комплексный проект Samsung «Кино Дома»
The productThe new line of Samsung Home theaters with Blu-ray and Blu-ray players
TAFrom 20 to 60 y.o.yearsThe income — average and above an averageThe citizens, Kiev and cities 1 mln+
Комплексный проект Samsung «Кино Дома»
Tasks
Bright start of new line of Samsung Home theaters with Blu-ray and Blu-ray playersTo create and fix understanding that high quality of video and sound means Samsung Home theaters with Blu-ray
To build and fix associations “Movies at home = Samsung”
Комплексный проект Samsung «Кино Дома»
Challenge
The platform “Cinema” is very suitable for Home theatre, but how to make a “hackneyed subject”* interesting to users?
* on the inquiry “cinema” Google gives over 339,000,000 references
Комплексный проект Samsung «Кино Дома»
Don’t know what to watch at
home tonight?
Catalogues of films are very extensive. No time to learn
A lot of movies were shot that it is too difficult to find something interesting
What to watch with 10 y.o. kid tonight?
It is a shame not to know classic movies, but…
Insight
Комплексный проект Samsung «Кино Дома»
Decision
Samsung offers not only qualitative Home theaters, but also helps to choose the film for home watching
We offered users not only information about equipment, but also a demanded content which corresponds to interests of users for all occasions
Комплексный проект Samsung «Кино Дома»
www.samsung-kino.com.ua
Tools
We created the unique branded Web-SiteCreation of a unique content about movies which is necessary to watch at homeThematic selections of films for various TA (3-4 for a week):
• the best comedies• the most terrible horror films• family comedies, etc.
Over 100 topics, over 1,500 movie reviewsIn addition: we educate visitors about what is Blu-ray and in what its charm
Комплексный проект Samsung «Кино Дома»
The Web-Site. Thematic movie reviews
Комплексный проект Samsung «Кино Дома»
The Web-Site. Educational articles
Комплексный проект Samsung «Кино Дома»
The Web-Site. Product pages
Комплексный проект Samsung «Кино Дома»
The “Your movie IQ” contest on the web-site Idea:
• the user can define his level of movie’s knowledge
Structure of test:• 4 versions of answers• 3 levels of difficult• 30 seconds for one question• 15 questions
Term: 2 months
Tools
Users with the best monthly score received giftsAt the end of activation the Home theater was drawn by a random choice among all participants who passed the third level
Комплексный проект Samsung «Кино Дома»
Widgets and branding with movie reviewsUser could overview a movie reviews at thematic sources presented on our site
Support tools
Комплексный проект Samsung «Кино Дома»
Support tools
PR supportPlacement of a part of the movie review at relevant resources with a link to the full version at “Movies at Home”
SMM support Movie review's announcements Announcements of intermediate results
of contest The interesting facts about movies Announcements of educational articles
about products Contests
Комплексный проект Samsung «Кино Дома»
Without any offline support
Results (the Web-Site)in 2,5 months
unique visitors(the plan was exceeded 3 times)
participants of competition at the web- site(the plan was exceeded 10 times)
viewed pagesper one visitor
Комплексный проект Samsung «Кино Дома»
Results (media results)in 2,5 months
campaign coverage contacts
By means of special projects and non-standard planning
Комплексный проект Samsung «Кино Дома»
Results (SMM)in 2,5 months
• Facebook — the quantity of fans is increased in 5 times• Vkontakte — the quantity of fans is increased in 2 times• Odnoklassniki — the profile was created, 2,5 thousand fans
were joined
Actual content!!!The web-sitethe contest
Non-standard support!widgetsbrandingSMMPR
Why the project was successful?
REALLY INTERNET ADVERTISING AGENCY
+380 44 498 23 91www.itcg.ua