Italy - Business Plan

BUSINESS PLAN

Promoting a tourist enterprise

See more, be more…….!

Tropeaand

the Coast of the Gods

Tourist flows data in Calabria 20131 million 633 touristsVibo Valentia: 43.4%

Tyrrhenian coast: 76,7%Countries:

Germany, Russia, England, France, Netherlands Switzerland, Australia

Why spend holidays in Calabria, in

Tropea or along the

Tyrrhenian coast?

For hiking fans that want to keep in touch with nature and want to

live a very exciting experience we offer……

waterfalls………

caves and rock dwellings

ancient Roman villas

Islands

aristocratic buildings and

coats of arms

Italy is still in recession? We focus on tourism!• innovative startups

• promoting the tourist offer• use of technologies

• development of original softwares

Our tourist enterprise is intended as an incoming Tour Operator skilled in:

• travel books and maps to explore a city following a topic

• culinary tours• guided walks with itinerant actors• thematic tours for families with children

• further services such as tour guides (English, German, French, Spanish, Russian, Chinese

speaking)

• hostess and stewards (meetings, conferences, exhibitions)

• interactive archives with workshops (multimedia presentations of records, annals,

chronicles, documents of the tours)

About our products

Sightseeing tours with:• historical • cultural• artistic • naturalistic interest

TARGET

• Italian tourists• Foreign tourists• Sport fans• Nature lovers• Families with children• Students on school trips

STRENGTHS

• A very professionally prepared staff• Foreign language skills• Deep knowledge of the area and of its

artistic heritage• Routes different from those generally

offered• Good value for money

WEAKNESSES

• Economic crisis

• Seasonal tourism

• Competition

• Lack of an integrated tourist plan

OPPORTUNITIES

• New and affordable touristic routes

• Remarkable flow of tourists during Expo 2015

DISTRIBUTION

On line: website and social networks

• reduce costs

• unlimited dissemination of the products

• fast updating of the website

Have a good journey!

Thanks for your kind attention