It Starts With The Source Source English Terminology in a Multi- Channel, Global World Val Swisher, CEO Content Rules @contentrulesinc
It Starts with the Source - Source English Terminology in a Multi-Channel, Global World
Jan 27, 2015
All multi-lingual, multi-channel content starts with words and pictures. If you are planning on using structured content, particularly in a translated environment, selecting your source English words has never been more important. In this session, we will explore the impact of source English on multi-channel publishing in a global delivery system. We will look at:
Why structured authoring means we need to pay even more attention to our words
How terminology affects translation in terms of cost, quality, and time to market
The relationship between source English, translation, and multi-channel publishing
Why structured authoring means we need to pay even more attention to our words
How terminology affects translation in terms of cost, quality, and time to market
The relationship between source English, translation, and multi-channel publishing
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It Starts With The SourceSource English Terminology in a Multi-Channel, Global World
Val Swisher, CEOContent Rules
@contentrulesinc
© 2013. Content Rules, Inc. All rights reserved.
Content RulesAn amazing collection of people who help great clients plan their content strategy, create fabulous content and get it ready for global consumption.
Who are we?
© 2013. Content Rules, Inc. All rights reserved.
How Terminology Affects:• Structured Authoring• Translation• Global Mobile
Topics
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The Evolution of Content Creation
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Consistent TerminologyEssential for Structured AuthoringEssential for Content Reuse
XML
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Meet Mrs. Levin
XML
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Man’s Best Friend
Dog Puppy
Canine Poodle
XML
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XML, Reuse, and Terminology“You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me.
XML
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Terminology and Translation
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Translation TrifectaTranslation
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Cheaper Translation
• Fewer words• Reused words• Reused sentences
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BetterTranslation
• Translation quality improves• Meanings match• MT becomes a possibility
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FasterTranslation
• Less time to translate• Fewer in-country reviews• Faster to market
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Terminology and Global Mobile
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Delivering Global MobileMobile
• Responsive design• Global mobile apps• Text selection key• Terminology most important
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Expanding TextMobile
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Many Responsive DesignsMobile
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Terminology is Important• Consistency in structured authoring• Faster, cheaper, better translation• Enable global mobile responsive design
Summary
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Questions?
?
Val Swisher, CEO
write. [email protected]. www.contentrules.com/blogsearch.www.contentrules.comtweet. @contentrulesinc
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