IT Communa Workshop #3 Mailchimp

MailChimp Workshop31/1/15

Today’s topics

• MailChimp WTF• Why would you need that• What can it do for me• How do I make it work• What’s the damage

Today’s topics

• What is MailChimp• Email marketing• Features• Tutorial• Pricing

What is

• Email marketing service

• Web-based + mobile app

• Freemium model (free + premium)

• Part of Rocket Science Group• Transactional email app Mandril• SMS subscribers app Gather

https://www.flickr.com/photos/smithsonian/4011420518

Why would you need that?

Email marketing

• 3.600.000.000 email accounts (2,4B users)

• 54% of business emails are for marketing

• 91% of consumers check their email daily,76% of email opens occur <= 2 days

• ROI of 4.300%18 Stats Email Marketers Ought to Know, http://blog.hubspot.com/marketing/email-marketing-stats-list

Email marketing

• Only 11% of emails are mobile responsive

• 33% open emails by the subject line

• 70% brands don’t personalize their emails

• 34% companies have email marketing teams

• 52.9% consumers never ‘opt down’100 Epic Email Marketing Statistics, http://blog.getvero.com/email-marketing-statistics/

FeaturesWhat does it do?

Features

• Email designer• Subscriber profiles• Automation personalization• Reports• A/B Testing

Email designer

Email designer

• Built-in visual elements

• Photo editor

• Collaboration features

• Test and preview in mobile

• File manager, links checker

Subscriber profiles

Subscriber profiles

• Full contact details, Custom fields, notes

• Activity tracking, purchase history

• Lists, segments (e.g. source, location)

• Conversations

• Similar subscribers

Automation - personalization

Automation - personalization

• Welcome new customers

• Follow on website activity

• Use purchase data

• Email about events

• Monitor performance, people in each step

Automation - personalization

• Auto-schedule messages e.g. “Nice to meet you” 3 days after registration

• Follow on website activity

• Use purchase data

• Email about events

Reports

Reports

Reports

• Interactive graphs, printable reports

• Subscriber activity, revenue, opens by location, bounces, unsubscribes

• Industry comparison, trends

• Click maps

Reports

A/B Testing

Real worldWhat can it do for me?

Platform building

Platform building

• Owned medium vs. Social

• Signup forms everywhere

• Email database → Campaigns

• CRM integration

Integrations

• 700 integrations (44 pages)

• divided in collections such as:• Drupal, WordPress, Google, Social• Magento, Salesforce, Shopify• Musicians, Nonprofits, Publishers

TutorialHow do I make it work?

Let’s build our MailChimp

• Build a list

• Design a newsletter

• Hit big red “Send” button

• Track the results

PricingWhat’s the damage?

Pricing

Entrepreneur

● Up to 1,200 subscribers or,up to 2,000 e-mail sends per month

● No automation, spam filter diagnostics, no delivery by time zone, Social Pro feature○ Free

Pricing

Growing business

● All features, unlimeted e-mails, feesper subscribers○ 501 - 1,000, €12.26○ 2,800 - 5,000, €40,87○ 5,801 - 10,000, €61,31○ PayAsYouGo, 7,500 e-mails, €122,61

F.A.Q. - Ask me anything

❏ Google Analytics integration

❏ Social Media integration

❏ Optimal sending time

❏ Spam safeties

Trivia - Homework• 2014 for MailChimp, http://mailchimp.com/2014/• The anatomy of a successful logo redesign, link• Awesome brand guidelines, link• Fucking awesome email marketing guides, link• Unbelievable data research, link• Lovely blog, link• Experts directory

How was 2014 for ?• 39,730,812 campaigns (151 McConaughey)

• 100,500,000,000 emails sent

• 26,975,867,587 opens• 441,843 A/B tests• 5,533,426 segments• 2,891,798 new email addresses added

Σας ευχαριστούμε!