Mailchimp Introduction

Introduction to Mailchimp

What is Mailchimp?Quote:

MailChimp helps you design email newsletters, share them on social networks, and track your results. It's like your own personal publishing platform.

What I Say:MailChimp is an email sending and marketing platform,That has an easy to use web interface,AND SPAM Control services help you stay white-listed.

Main Features Social Network Integration Templates A/B Split Testing Google Analytics Inbox Inspector Auto Responders Groups / Segments Automated Blast, Drip, and Nurture Campaigns 

Blast Campaign Newsletter Upcoming specials/sales/events

Drip Campaign One email occasionally with a specific purpose

Nurture Campaign Develop a relationship or trust with recipients

Education How to best use your services How to use one of your products

Squeeze Pages

POTENTIAL USES

Who can use Mailchimp?

Starting UpCreate beautiful, professional campaigns for free. It's so easy, you can start sending today.

Growing BusinessLevel up with marketing automation, targeting and segmentation, A/B testing, and team collaboration features.

Pro MarketerMonitor and improve your performance with enterprise-level features like multivariate testing, comparative campaign reporting, and more.

Pricing Options Free Forever

0-2000 Subscribers / 12,000 Month

Unlimited sending plans 500 subscribers / $10 … more Up to 25,000 / $150

Pay as you go ($.0x per email)

High Volume Plans (up to $12k a month, 3.1 million sub)

Opt-in/Opt-out

Double Opt-in List This is what prevents your emails from being

marked as SPAM. Keeps you in compliance with the CAN SPAM Laws

https://www.fcc.gov/encyclopedia/can-spam

Lets send a message: 3 steps Create a template

These can be re-used, copied, modified later

Create a campaign Basically create your message Inserted into template

Send or Schedule Send immediately Schedule a specific time

a/b Testing

Reports

Resources

Mailchimp is a very popular tool so there are tons of resources available.

http://www.mailchimp.com/resources Videos PDFs Tutorials

http://www.youtube.com/mailchimp Step-by-step instructions

http://www.slideshare.com/mailchimp

As always, feel free to reach out to us if you have any

questions or would like any assistance with Mailchimp or

any other technology.

540.303.2410