ISS-1 – HP Restricted 1 Green Technology Trends, Strategies, and Environmentally Responsible Printing Pennsylvania Digital Government Summit June 17, 2008 Tara J. Agen Chief of Staff, HP LaserJet Americas Business & HP Environmental Leadership Team Member
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ISS-1 – HP Restricted 1 Green Technology Trends, Strategies, and Environmentally Responsible Printing Pennsylvania Digital Government Summit June 17, 2008.
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ISS-1 – HP Restricted1
Green Technology Trends, Strategies, and Environmentally Responsible PrintingPennsylvania Digital Government SummitJune 17, 2008
Tara J. Agen Chief of Staff, HP LaserJet Americas Business& HP Environmental Leadership Team Member
Agenda• Problems to Consider • Environmental and Green Trends• Mega Considerations: Energy Efficiency and
Material Impact−Energy Leadership Strategies and Considerations
−Environmentally Responsible Imaging & Printing and HP proof point
• What You Can Consider−How and Who Can Help
• Proof Points on how to green your data center−Highmark
3
The World’s Environmental Issues
Global environmental impact
Limited energy resources
Escalating costs
Organization disruption from limited power
Social accountability
The Energy Problem• Natural gas prices
increased 300% since 1999
• Coal spot market prices increased 100% since 2003
• Oil prices for electric generators increased 50% from 2003 to 2005
• Nuclear uranium prices increased 40% since 2001
Fuels used to generate electricity
Source: Edison Electric Institute, September 2006
Concurrent with increasing electricity costs, server energy
demand doubled from 2000 to 2005*
In the USA, data centers used 61 billion kilowatt-hours (kWh) in 2006, or 1.5 percent of total U.S. electricity consumption according to the DOE
In the USA, data centers used 61 billion kilowatt-hours (kWh) in 2006, or 1.5 percent of total U.S. electricity consumption according to the DOE
*Lawrence Berkley Labs & Stanford, Feb 2007
Coal
Natural Gas
Nuclear Hyd
roO
il Other
Enterprise & Public Sector Purchase TrendsEnvironmental Issues impacting RFQ’s, Energy Spend Considerations and HW Purchase Decisions
67%of
organizationsare
implementingenvironmental
programs
80%of organizationRFQs evaluate
suppliers’environmental
aspects
30%of infrastructure
purchasing decisionsis based on
environmental factors
“Green IT” is#1 on Gartner’slist of the top 10technologies andtrends
By 2010,about half of the
Forbes Global2000 will spendmore on energy
than onhardware*
April 21, 20235
Source: ALL Associates Group
State CIO Trends• Understanding Government Impact to creating
Environmental Leadership− Federal Mandates− Municipality Trends:
• U.S. Mayors Climate Protection Agreement based upon the Kyoto Protocal-850 cities signed as of June, 2008
• What State CIOs are Saying and Doing through NASATE’s Green IT committee.
− Goals, Initiatives, Influences and Best Practices in other States: NY, CA, NC
− Assessing and developing collateral benefits of Green IT
• Citizen Environmentalists driving rapid change− Economy #1; Energy as #2 issue;
Environment #3− Consumers in the U.S. view industry as
most responsible for environmental problems. But 36% believe it should be up to the government to implement policies and standards that would regulate industry and better the environment.
Design and construction practices that significantly reduce or eliminate the negative impact of buildings on the environment and occupants in five broad areas:
Sustainable site planning Safeguarding water and water efficiency Energy efficiency and renewable energyConservation of materials and resourcesIndoor environmental quality
What is Green Design?
USGBC’s Mission: “To promote the
design and construction of buildings that are environmentally responsible, profitable, and healthy places to live and work.”
Key Construction / Building Features
Extensive construction waste recycling.
Construction materials acquired within 500 miles of the construction site
Innovative Wastewater Technologies – Rainwater collected for non-potable uses
Water Use Reduction – Reuse of rainwater by cooling towers
Energy Star Roofing System
Optimize Energy Performance – Efficient HVAC system, increased R-values in walls and roof, low-e glass, reduced artificial lighting
High Delta T Cooling of the Data Center space in conjunction with precision cool cabinets
Why do a LEED Data Center?
LEED goals coordinate with Highmark’s
corporate philosophy on the environment,
employee wellness, and employee satisfaction
LEED criteria helped the Data Center be a better
neighbor
Highmark felt that a LEED facility would be a
positive marketing concept when dealing with
state and federal clients
Energy and resource conservations makes
economic sense when Highmark pays the
electric bill
Phase 2 – Green IT with a focus on energy conservation.
Business Needs Drive Motivation To
Conserve:
Utility Rate Caps will be lifted in 2010 Up to 40% rate increases likely from our