ISO-8859-1__14760190-nokia-

8/4/2019 ISO-8859-1__14760190-nokia-

1/27

Smot- School of Business S7&8, 2nd cross street,

nehru nagar,

perungudi(near taramani railway station)

chennai-600096

8/4/2019 ISO-8859-1__14760190-nokia-

2/27

SYED IMRAN AHMEDBHARATH ARUN GANATHE

VIKKEY.G

MUTHUKUMAAR.M

KOKILA.G

8/4/2019 ISO-8859-1__14760190-nokia-

3/27

HISTORY

Nokia is the world leader in MobileCommunication.

Nokia was established in 1865 as a pulp and Papermill in Finland.

1960-Expanded into Rubber and Cable Industries.

In 1975-Nokia expanded into any areas ofBusiness-Computers, Consumer Electronics.

In 1979-Devloped and Manufactured MobilePhones.

Today-Number One Mobile Phone Producer.

Nokia entered the Indian Market in 1994.

8/4/2019 ISO-8859-1__14760190-nokia-

4/27

8/4/2019 ISO-8859-1__14760190-nokia-

5/27

CURRENT MODELS

8/4/2019 ISO-8859-1__14760190-nokia-

6/27

PRODUCTS AND SERVICES

MOBILE PHONES(wireless voice and datadevices for personal and business uses)

MULTIMEDIA(set-top boxes,home satellite

systems,and mobile gaming devices) NETWORKS (wireless switching and transmission

equipments used in carrier networks)

ENTERPRISE SOLUTIONS(wireless systemsfor businesses)

In some countries,they have Nokia mediamastersand Digital Receivers.

8/4/2019 ISO-8859-1__14760190-nokia-

7/27

INNOVATIONS

Worlds first GSM call was made with the

Nokia Mobile Phone.

Nokia 9500 Communicator was the worlds firstWi-fi certified mobile devices.

Nokia N95 is an example of how technology

leadership builds value.

Nokia LPS-1,and LPS-3,loop sets is used as a

hearing aid.

8/4/2019 ISO-8859-1__14760190-nokia-

8/27

Nokias Technology Priority Areas

Supported by Five Technology Priority Areas

Device Technology Leadership

Smart Connectivity

Leading Web Evolution

User Experience LeadershipProviding Innovative platform

8/4/2019 ISO-8859-1__14760190-nokia-

9/27

NOKIA IN INDIA

First ever GSM call in India was made on Nokia 2110.

Nokia developed models suited for the Indian Conditions-

1100,1108,etc

Nokia's first Made for India model, the 1100, was the largest

selling model in the Indian GSM handset market..

The Growing of India led to setting up a Factory at

Sriperumbudur,in Tamil Nadu,the tenth Nokia facility

Globally,and Nokias second largest production site in Asia

,after the China Plant.

8/4/2019 ISO-8859-1__14760190-nokia-

10/27

Reasons for Nokias Success

Branding

Focussed Marketing Exercise ,Nokias advertising

Strategies are often aimed at Low end Consumers.

Their Advertisements are dwelt with Human Angles.

Distribution strength

Nokias use of technology is the key contributor to

the companys overall successResults in Revenue through Differentiation, cost

advantage and favourable supply Environment.

8/4/2019 ISO-8859-1__14760190-nokia-

11/27

MARKET SHARE

71%

10%

10%

3%3% 3%

MARKET SHARE

NOKIA SONY ERICSON SAMSUNG MOTOROLA LG OTHERS

8/4/2019 ISO-8859-1__14760190-nokia-

12/27

COMPETITVE ADVANTAGE

Market Leader (71 % Market Share)

Product Range ( Basic, Multimedia phone)Price Range ( From Rs.1200 to Rs.53100)

Brand Power

Research and Development ( nano technology)

Distribution Channel (79000 outlet)

8/4/2019 ISO-8859-1__14760190-nokia-

13/27

8/4/2019 ISO-8859-1__14760190-nokia-

14/27

Way to retain Competitive Advantage

Find a new market segment

Innovation ( Avoiding health dangers)

Threats and SolutionsCampaigning

Collaboration with more universities

8/4/2019 ISO-8859-1__14760190-nokia-

15/27

Analyzing Industry

Number of Cell phone users expected to

increase by 18.2 % in next year.(3 billion in 08)

Call rates are being decreased over years.CDMA technology

CORE COMPETENCEHighly skilled Engineers

8/4/2019 ISO-8859-1__14760190-nokia-

16/27

8/4/2019 ISO-8859-1__14760190-nokia-

17/27

NOKIA

8/4/2019 ISO-8859-1__14760190-nokia-

18/27

8/4/2019 ISO-8859-1__14760190-nokia-

19/27

S High market share-70%

Brand name

Manufacturing plant

R&D

W

Bad service center

Sound quality & camera

options

O

Market growth

Future technology

SO:

Market growth & share

Innovation

Market share &

profitability

WO:

May lose market share

Concentration on technology

T

Changing technology

Increased competition

Less CDMA mobiles (8)

ST:

Expectations is more

Should concentrate on

CDMA mobiles

WT:

Should improve the services to

compete with competitors

SWOT MATRIX ANALYSIS

8/4/2019 ISO-8859-1__14760190-nokia-

20/27

STRATEGIES AND

SUGGESTIONS

8/4/2019 ISO-8859-1__14760190-nokia-

21/27

The new ads of Nokia featuring Shahrukh has been generating a lot of media

attention even before it's release.

Nokia having close to 70 percent market share in the handset market it does make

sense. Overall though nokia has been a little late in jumping on to the band-wagon

of using celebrities with the rivals Motorola having used Abhisek Bachan and Sony

Ericsson Hrithik Roshan.

The earlier communication strategy used by Nokia through it's N Series adsand now the use of SRK, the question is Nokia taking the easy way-out of coming

up with original ads, because the earlier ads of N-series were very well received and

with the use of celebrity maybe the originality of Nokia ads might be lost as it would

be one more Brand being promoted by SRK.

8/4/2019 ISO-8859-1__14760190-nokia-

22/27

Nokia the "iPhone killer"

8/4/2019 ISO-8859-1__14760190-nokia-

23/27

Nokia has launched the latest "iPhone killer" in India, its first

touchscreen mobile phone, the Nokia 5800XpressMusic, which is expected to give Apple Inc.'s iconic

iPhone a run for its money.

Nokia 5800 XpressMusic. Nokia has launched the latest

"iPhone killer" in India, its first touchscreen mobile phone, the

Nokia 5800 XpressMusic, which is expected to give Apple

Inc.`s iconic iPhone a run for its money.

Unlike the iPhone which comes with a 2-megapixel

camera, Nokia 5800 is equipped with a 3.2-megapixel camera

with Carl Zeiss lens, LED flash and video capability.

8/4/2019 ISO-8859-1__14760190-nokia-

24/27

Nokia reorganized itself at the global level in 2004. At thispoint, a multimedia division was formed.

The division's Indian operations concentrated on promotingthe concept of high-end telephones in smaller towns while goingin for higher volumes in larger cities.

The marketing division of the company concentrated on

making distributors in small towns sell high-end products.Though, the distributors were skeptical to start with, by the endof 2004, the process was streamlined and the results started toshow...

8/4/2019 ISO-8859-1__14760190-nokia-

25/27

The Future Prospects

According to industry analysts, by 2010, the mobile phonesindustry in India will be driven by voice, multimedia andmobile services for organizations. The teledensity in India

was estimated to increase to 18.2% by March 2009, withmobile subscription rising to 148.77 million by that time. Inmany instances, the cell phone has become the only basictelephone link of a household/enterprise in India, rather thana landline phone. It was turning out to be more economicaland efficient than fixed line telephones. So, there was greatscope for further expansion with reduction in the cost ofownership...

8/4/2019 ISO-8859-1__14760190-nokia-

26/27

THE FUTURE IS HERE

MOBILES TO MUSIC PLAYERS

FORWARD INTEGRATION

ATTRACTIVE NAMING

PRICE SUPPORT

INCREASE IN PRODUCT LINE(Music

system, Gaming, etc) INCREASE IN PRODUCT LENGTH and

PRODUCT WIDTH

8/4/2019 ISO-8859-1__14760190-nokia-

27/27

THANK YOU