Is your brand Cha enged? Digitally
Is Your Brand Digitally Challenged?
Oct 21, 2014
Digital. New Media. Mobile marketing. Social media marketing. These are no more buzz words. These have to be the brand's way of life, not just a 'strategy'. The best Digital strategy is actually NOT to have one! Brands DON'T need a digital strategy.
All that is needed is a brand strategy channelized to the new age consumers which INVOLVES them in something meaningful.
YUP, they are smart, so don't just turn out to be a joker in front of them.
All that is needed is a brand strategy channelized to the new age consumers which INVOLVES them in something meaningful.
YUP, they are smart, so don't just turn out to be a joker in front of them.
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Transcript
Is your brand
Cha enged?
Digitally
Digital is in their DNA
For Few…
And a new found love for some ;)
Infact
You just need to…
Enable a conversation.(Don’t pass Information)
Apologize.
Make mistakes.
Lesson learned.
After all…
“Consumers don’t buy stuff. They buy what that stuff does to them.”
-Graham BrownMobile Youth.
But the problem is…
Most brands doesn’t want to be the FIRST to experiment!
DELL was in HELL 3 yrs back.
$3 Today, they made
In Twitter !Click the DELL logo for case study
Click the Ford logo for case study
Wasn’t so sexy 3 years back
Today, they launch a car in
Be future ready. Today.
Just START.
Rest will follow.
“Well, we will wait and analyze the marketdynamics. Employ a full fledged research tofind consumer understanding about ourproduct in digital media, their mediabehavior, their perception on new mediaand we will formulate a digital strategy. Wewill pre-test a digital campaign and thenwe will start TWEETING!”
Do you have the same OR a similar strategy? Then...
Ciao.
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