Is That A Computer In Your Wide

Is that a computer in your pocket….

Ian Hay - Orange

Hello

Is the next .release when the mobile becomes a ‘fully fledged’

computer in your pocket

Ian Hay

Nokia..Millicom..Hutchison..Orange Connecting..building..creating Systems..Research..Imagineering :)

And now - Standards NSM/TECH/ISIR/ESIR

Head of Emerging Technologies Middleware & Interop

Background

Vint Cerf - 1.244 billion internet users; 3 billion mobile users

Japan - PCs and laptops losing sales to cellphones

Nokia - ‘it’s what computers have become’

Background

The next billion users access web for first time without a PC

Value through mobility It’s Personal..

Trends

Human Machine Interface Hardware trends Platform trends Ethnographics

Human Machine Interface

Human Machine Interface

increased sophistication more computer than cellphone UIs still stuck on menus, forms, dialog boxes iPhone’s not the only direction for mobility...

NeoKeys

fastap

Cmd line >

T9 + multitap invoke SMS commands

to remote webapps (dopplr, jaiku, twitter)

what if all mobile apps had command lines?

X by dialler…..

T9 takes over….

physical T9 keyboard to replace QWERTY already on TV remotes Will QWERTY die….

Tactile is key

Easy to do Simple tech Hard to fine tune

Geovector

Magitti

thoughtful personal assistant

Find things to do Time & location based

OpenKODE

directX for mobile devices

PSP graphics ….

Speech to TXT

Mashup ‘or die’

Simple and functional

New UI Simpified navigation Low cost

Smart and <non>functional

Does everything - badly Hopelessly complex 12 clicks to send SMS But does

IM Maps - GPS VoIP Flickr Moving Ball!!!

Simplicity forgotten

Hardware trends

Open platforms

Bug labs

OLPC XO

Mesh networks

SDR

Great Idea…but…….

Power..the final frontier

Platform Trends

Storage

N95 8GB Ipod Classic 160GB Flash memory Cloud - local - mixed

Client - Browser

client hard browser easy both ?

Open X

OpenID..oAuth..OpenSocial..Open Data Open Telco.. Open Phone Open Source

ethnographics

Mob-recording

Developing ethnographies

smart vs. simple understanding

ethnographics is key jan chipchase - shared

phones, cheap banking, social signalling, clocks & torches

Ethnography by design

nokia designed a range of cheap enthographically driven handsets

addressing real needs of users not pushing ARPU & sales simple phones are also needed

in europe...understand your ethnographics!

Thank You…

ikisai.wordpress.com

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