is it strategy?
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is it strategy?
An adapted definition from MarkPolland.net
‘an informed plan to solve a problem or take advantage of an opportunity’
before you call something strategy...
before you call something strategy...
1. Identify the problem or opportunity.
before you call something strategy...
1. Identify the problem or opportunity.What is the tension that people, your people can:
relate toidentify withlove or hate
take a stand for
before you call something strategy...
2. Be informed.
before you call something strategy...
2. Be informed.Deepdive into the data and insights
businessmarket
human/animalculture
tech
before you call something strategy...
3. Make a plan.
before you call something strategy...
3. Make a plan.It absolutely must be:
Simple to understandPowerful in guidance
Useful for tactical implementation
before you call something strategy...
3. Make a plan.Explain it. So it can be used.
with wordsloaded emotions
penetrating imagerywithout consultant models
Do these things. With energy and intellect and you will create:
‘an informed plan to solve a problem or take advantage of an opportunity’
Thoughts by Marek Wolski@marekting / thrutre.es
Inspired by many planners and books.
yes, it is strategy.
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