Is it a game of Social Media Thrones?

Is it a social media Game of Thrones?

• Going back in Τime• Use of Social Media• Activities in Social Μedia• Typologies • The future…?

What we will look at…

going back in time…

1997 New York

1st Social Network Service Website

SIX DEGREES.com

Users Profiles Listing Friends Surfing The Friends Lists

2003 – 2009

More than

60 social media sites are created including the favorites…

Today there exist more than social media sites all over the world…

200

with incredible numbers of registered users…

launched : 2011

1.600.000.000 registered users

launched : 2004

1.280.000.000 registered users

launched : 2003

200.000.000registered users

launched : 2010

150.000.000 registered users

launched : 2006

93.800.000 registered users

2008 2009 2010 2011 2012 2013

53

73

42

73

18

64

20

36

9

21

PC Use: +38%

Internet: +74%

D/T Play: +255%

e-shopping:+133%

The dynamic development of digital:

Smartphone:+80%

Source: Web id Survey, 13-70 years Total Greece

Social Networking:+478%

9

52

9

Social Media

2008 2009 2010 2011 2012 2013

10

Use of Social Media

11

54

7

47

Men

Women

%

2008 2009 2010 2011 2012 2013

11

Use of Social Media

17

88

25

89

14

72

4

50

2

29

1

11

13-17

18-24

25-34

35-44

45-54

55-70

%

Total Men Women

3235

29

5255

49

2010 2013

Use of Social Media –with any frequency-

63% 57% 69%

Source: Web id Survey, Total Greece

29%26% 54% 108% 190% 267%

13-17 18-24 25-34 35-44 45-54 55-70

70 69

48

25

10

3

88 89

74

52

29

11

2010

2013

Use of Social Media –with any frequency-

Source: Web id Survey, Total Greece

Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70

35 3733

6366

50

33

16

6

14 14 14

3032

20

10

31

Daily Via Smartphone

Social Media : everyday!

%

Source: Web id Survey, Total Greece

Social Networks in which they have personal account

2%

48%

8%

7%

5%

Source: Web id Survey, Total Greece

2008 2009 2010 2011 2012 2013

7

48

Mean number of friends

323

Weekly use

%

Source: Web id Survey, Total Greece

Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70

3134

28

66 67

46

23

103

4952

46

86 86

69

48

27

10

2010 2013

Weekly use

%

FRIENDS 323 331 274 465 421 278 196 156 145

Source: Web id Survey, Total Greece

Activities in Social Media

Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70

38 39 37

7377

53

33

16

5

43 4541

7881

63

39

21

8

%(No) Comments…

%

Series1

2012 2013Source: Web id Survey, Total Greece

Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70

35 36 33

7074

50

28

14

4

42 4540

81 80

64

38

18

7

%Uploading Photos/Videos%

Series1

2012 2013

Source: Web id Survey, Total Greece

Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70

32 33 32

59

67

46

29

14

4

41 4439

74 77

62

39

19

7

%r u Informed?

%

Series1

2012 2013

Source: Web id Survey, Total Greece

Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70

32 3431

6571

45

27

13

4

39 4137

7772

57

36

17

7

%Do you Like it?

%

Series1

2012 2013Source: Web id Survey, Total Greece

Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70

21 21 20

42 42

30

18

9

2

3235

29

61 59

46

30

15

6

%Going App er?

%

Series1Source: Web id Survey, Total Greece

Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70

2124

19

45

53

29

15

72

3033

27

6158

46

24

12

5

%Visiting Fan Pages !!!

%

Series1

2012 2013

Πηγή: Έρευνα Web id, Σύνολο Ελλάδας

Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70

12 1311

29

24

17

10

51

2224

21

44

39

32

22

10

4

%%

Creating Groups !!!

Series1

2012 2013

Πηγή: Έρευνα Web id, Σύνολο Ελλάδας

Social Media Users:Are they all similar???

27

32

41

3 Basic Typologies

the

youngsters!

the active gladiators!

the last of Mohicans

The youngsters!

41%Men & Women

13 – 24 yearsMainly in Attica and

Thessaloniki

Daily use

Connect

3+ hoursa day

FB Friends

650+

29

31%“Kostas the connected”

He could never imagine himself not being active in Social Media

“Nicole the fashionista”“I post” therefore I exist!

Social Media are much more than a trend

The youngsters!

41%

The active gladiators!

32%

aged between

25 - 44

Mainly Attica residents

Almost daily use

Connect

30’+ a day

FB Friends

200+

31

31%

“George the multi-tasker”Social Media are an integral part of his

daily life both in professional and personal level

“Litsa the restless spirit”For her Social Media are a manner of

expression

The active gladiators!

32%

The last of the Mohicans!

27%

Men & Women

35 – 54

Mainly Thessaloniki & Provinces

Rare use

Connect

30’ a day

FB Friends

40+

33

31%

“Cate the communicative”Social Media enhance her communication

but she can live without them

“Alex the sportsman ”Limited use of social media, without

intention of further exploration

The last of the Mohicans!

27%

The future comes from the children

%PC & Internet Use

2000 2004 2008 2009 2010 2011 2012 2013

44

69 6977 79

84 8892

7 13

25

40

51

6571

80

PC Internet

BASE: 7-12, NATIONWIDE(528.000)SOURCE: SURVEY ON MEDIA CONSUMPTION & CONSUMING HABITS IN CHILDREN AUDIENCE(7-12 YEARS)

%PC & Internet USE

Boys 7-9 Boys 10-12 Girls Girls 10-12

89 9487

95

60

9079

91

PC WWW

BASE: 7-12, NATIONWIDE(528.000)SOURCE: SURVEY ON MEDIA CONSUMPTION & CONSUMING HABITS IN CHILDREN AUDIENCE(7-12 YEARS)

GAMING

VIDEO/MOVIES

MUSIC

INFO'S

APPS/SITES WHICH ASSIST IN SCHOOL COURSES

PHOTOS

SOCIAL MEDIA

WEB TV

86

37

34

26

21

16

6

3

91

34

49

53

33

19

19

710-12 7-9

Reasons for

using www%

7-9: 2,4

10-12: 3,3 uses on average

Base: Internet Users of all ages

%

% Social Media

8

4

16

22

Boys 7-9 Boys 10-12 Girls 7-9 Girls 10-12

BASE: 7-12, NATIONWIDE(528.000)SOURCE: SURVEY ON MEDIA CONSUMPTION & CONSUMING HABITS IN CHILDREN AUDIENCE(7-12 YEARS)

…& the social media winteris still very far away….

Thank you!Xenia Kourtoglou

Chairman & CEO |FOCUS BARI