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Game of Thrones is an American fantasy drama television series that depicts the three core fictional storylines.
• Started in 2011• No. Of Seasons: 5• No. Of Episodes: 50
Social Media StatisticsFacebook page has over 17.3M+ like withposts having 3K+ likes and videos with 3M+ views
Twitter page has 55K+ tweetswith 3.2M+ followers
Youtube has 1,575,000+ Subscribers
Instagram page has 450+ postswith 1.6M+ followers
Social media marketing has been an integral part of HBO’s campaign for Game of Thrones.
A mix of smart marketing campaigns, consumer-generated internet buzz and over-the-top events contribute to making HBO’s an admirable marketing strategy.
Awareness
Awareness is created to attract the fan following.
HBO was set out to create awareness three months prior its first episode
aired.
Engagement
• 30-days countdown• 50-days countdown
Engagement
• Ongoing production blog
Engagement
• Vine: To build hype for the show’s latest trailer ahead of its release
Engagement
• Games such as “Join the Realm”, and a more interactive game: “Game of Thrones: Ascent”
Engagement Contests
HashTags
Engagements
A new strategy of "Weaponising Time”- a short video clip that would vanish in 90
seconds
Two new social platforms that GoT may wish to incorporate are:– Pintrest– Meerkat
In short The Game of Thrones is pulling out all the stops with social media to
excite and engage their fans.
Thank You!
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