Is email dead?

Brie Rogers Lowery

UK Campaigns Director,

Change.org

[email protected]

@brie_rl

Is email dead?

Image: wordpost.org/

Yes Comscore says usage is down for some:

> 59% decrease in use of internet based

email services (like Gmail) by 12-17 yr

olds

> 18% decline by 25-35 year olds

> 8% decline by 35-44 year olds

There are lots of mobile threats:

> Whatsapp: 20 billion

incoming/outgoing messages in a single

day (April 2013)

> Facebook Messenger on Android:

50,000,000 - 100,000,000 installs

(Android Play store)

> BBM - 60 million active users, 10

billion messages a day (May 2013)

No Comscore: > Web-Based Email Usage in Europe:

Jumps 14% Over Past Year

BBC/The Radicati Group:

2013: 3.9 billion email accounts

worldwide

2017: 4.9 billion

>Typical business user sends and

receives 105 messages daily

> 49% of email users live in the Asia

Pacific region

Yes Comscore says usage is down for some:

> 59% decrease in use of internet based

email services (like Gmail) by 12-17 yr olds

> 18% decline by 25-35 year olds

> 8% decline by 35-44 year olds

There are lots of mobile threats:

> Whatsapp: 20 billion incoming/outgoing

messages in a single day (April 2013)

> Facebook Messenger on Android:

50,000,000 - 100,000,000 installs (Android

Play store)

> BBM - 60 million active users, 10 billion

messages a day (May 2013)

Source: visiblegains.com 2012 bit.ly/18euVvK

Image: ZedNet http://zd.net/12smaKG

The rise of social media

Source: SmarterTools bit.ly/11UeplC

Radicati, Email Statistics Report, 2013-2017

2013: 3.9 billion email accounts worldwide

2017: 4.9 billion

183 billion emails

sent/received worldwide each day

Facebook = 1.1 billion users

Twitter = 500m users (only 200m active)

168,000 signatures email or social?

An action source

Petition signers by source: www.change.org/amazon

Fwd = new signs

Emails are…

Content rich

Can look great

Can pack a lot in

Can raise you money

Why we shouldn't forget email

Cuts through the noise of new social networks to deliver

messages to the space people trust

Cheap & neutral, unlike Facebook & Twitter

Allows you to build deep relationships

It's the only social network my dad understands

Illustration: Dondy Razon

The art of email strategy

What is a good email?

1. Serves a purpose

2. Arrives at the right time

3. Is an entry point for something you want to do

Source: http://www.returnpath.com/wp-content/uploads/resource/email-mostly-mobile/Return-Path-Email-Mostly-Mobile1.jpg

A mobile future

Open rates by platform

Image: wordpost.org/

Email is alive!

Thank you!

[email protected]

@brie_rl