DJ Waldow, Blue Sky Factory Jason Falls, Social …bsf01.com/creatives/amyg/emailandsocialmedia_2010sit...The Future of Email + Social 1. Email is not dead. 2. Social is here to stay.

Copyright 2010 Blue Sky Factory

Baltimore, Maryland

Blue Sky FactoryDriving Email Marketing Performance

2010’s “It” Couple? Email & Social Media

DJ Waldow, Blue Sky Factory

Jason Falls, Social Media Explorer

January 27, 2010

Twitter: #bsfwebinar


Jason and DJ Talk Email & Social


About Blue Sky Factory

• Email Service Provider (ESP)

• Self-service, Full-service, Hybrid

• Known for “digital glue” – email + social (SWYN)

• New features/functionality being added to Publicaster (our application) as I read this


The Next 30+ Minutes

• Why email marketing is considered the digital

glue of social media

• How email & social media can work together to

garner real results for your campaigns

• What exactly SWYN means

• Ways to incorporate SWYN into your email

campaigns with real world examples

• What the future of email & social holds


Email Marketing – The Digital Glue

No.

More.

Written.

Words.

Copyright 2010 Blue Sky FactoryEmail Marketing – The Digital Glue


Email + Social: Working Together








What is Share With Your Network (SWYN)?



Image Credit

Image Credit

http://www.retailemailblog.com/2009/11/am-inbox-focus-on-payment-options.html

http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html





Why is SWYN Important?

1. Makes your messages more powerful & effective

2. Extends the reach of your emails

3. Pinpoints influential brand ambassadors

4. Grows your email database

5. All the cool kids are doing it



Image/post credit

SocialTwist Social Media Sharing Trends 2009(Tell-A-Friend)

http://tellafriend.socialtwist.com/sharing-trends-2009



Makes your messages more powerful & effective






Extends the reach of your emails




Pinpoints influential brand ambassadors




Grows your email database







Email + Social: Working TogetherAll the cool kids are doing it


All few of the cool kids…


http://www.blueskyfactory.com/holiday09/





The Future of Email & Social


The Future of Email + Social

1. Email is not dead.

2. Social is here to stay.

3. Social forces better – more shareable – content.

4. Move from basic SWYN to more advanced

functionality.

5. Social Media will quickly catch up to email

marketing.


The Future of SWYN

Download full report

http://www.smith-harmon.com/resources/2009/08/ftaf_vs_swyn.php

http://www.smith-harmon.com/downloader.php?f=/downloads/reportlets/Smith-Harmon_FTAF_vs_SWYN.pdf


Connect with Jason and DJ

[email protected]

@jasonfalls [email protected]

@djwaldow

DJ Waldow, Blue Sky Factory Jason Falls, Social …bsf01.com/creatives/amyg/emailandsocialmedia_2010sit...The Future of Email + Social 1. Email is not dead. 2. Social is here to stay.

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