1 Welcome to Irish Distillers Pernod Ricard Irish Distillers Pernod Ricard May 2012
Oct 23, 2015
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Welcome to Irish Distillers Pernod Ricard Irish Distillers Pernod Ricard
May 2012
Pernod Ricard key figures
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No.1 in Premium & Prestige Spirits worldwide
Co-leader in Wine & Spirits worldwide
18,226 employees in 70 countries
€7,643m Net Sales, +7% Organic Growth
€1,909m Profit, +8 % Organic Growth
Leader In Asian market – the most dynamic of the sector
Portfolio of Premium brands Source: Pernod Ricard 2010 / 2011 Annual Report
Leading positions in all four corners of the world
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France
No.1
Europe (excluding France)
No.1: Spain, Nordics, Germany, Central Europe, Czech Republic
No 2: Ireland, Poland, UK, Greece, South Africa, Russia
No. 3: Italy
Asia & rest of the world
No.1: India, China, Japan
No 2: Thailand, South Korea
Americas
No.1: Mexico, Argentina
No 2: Canada, Brazil, Chili, Venezuela
No. 4: United States
Source: Pernod Ricard Market View based on IWSR, volume data end 2009
Pernod Ricard House of brands
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2 Global Icons
7 Strategic Premium Spirit Brands
5 Strategic Prestige Spirits & Champagne Brands
4 Priority Premium Wine Brands
Irish Distillers Pernod Ricard history
In 1988, Irish Distillers joined the Pernod Ricard family
Pernod Ricard’s global distribution network provided perfect springboard for growth in Irish Whiskey spearheaded by Jameson
Strong culture fit between Pernod Ricard & Irish Distillers
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Irish Distillers was formed in 1966 following a merger of three great Irish Whiskey distillers:
• John Jameson & Sons (established Dublin 1780)
• Powers & Sons (established Dublin 1791)
• Cork Distillery (established 1825)
Locations
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The Jameson Experience Midleton Distillery Old Jameson Distillery,
Bow Street, Smithfield
Bottling, Fox & Geese, Clondalkin
Dublin
Midleton
Belfast
Head Office –
Ballsbridge
Dillon Bass
Midleton, County Cork
Dublin
Belfast, Northern Ireland
500: Employees: 80 - Visitor Centres 225 - Production. 110 - Sales 28 - Marketing 37 - Finance IT 20 – HR / Office
services
Developing the Irish Whiskey Category
Jameson has spearheaded the growth of the Irish Whiskey category
We are capitalising on this success with the launch of the Single Pot Still Range of Midleton in May 2011
We are also growing Powers Gold Label in a number of markets – including the USA
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The future
Our vision: Jameson to become an iconic, global top 10 spirit brand by 2020
To meet future capacity, we announced two €100 million expansion programmes for our Midleton Distillery in 2011
1. To double the current Distillery capacity
2. To provide a new satellite maturation site near Dungourney.
Continued launches in Single Pot Still range and further promotion of Powers Gold Label
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FY2010-11
Volume growth of +11%,
Value growth of +20%
43 markets in double digit growth
All 50 states in double digit growth in
USA
FY2011-12
Volume growth of +12.5%,
Value growth of +19%
48 markets in double digit growth
Key Market Successes
23 % growth in US
43% growth in Russia
53% growth in Germany
29% growth in Canada
KEY HEADLINES: THE SUCCESS STORY CONTINUES
1m c/e
2m c/e
3m c/e
000’s C/E
466,000 c/e
OUTPERFORMANCE SINCE 1988 ON TRACK TO HIT 4 MILLION C/E DEPLETIONS MILESTONE
0
1,500
2,000
500
1,000
2,500
3,000
Global MAT 31st March 2012: 3,136,631 c/e
4m c/e
19. Brugal
21. Fernet Branca
18. Gordon’s Gin
11. Ricard
14. Crown Royal
10. Ballantines
15. Chivas
16. Hennessy
13. Grants
12. Jim Beam
8. Jagermeister
3. J.Walker
7. Jose Cuervo
2. Bacardi
6. Captain Morgan
5. Jack Daniel’s
4. Absolut
1. Smirnoff
9. Baileys
6.5
9.2
6.8
6.8
6.9
24.7
19.6
18.0
11.2
10.6
3.9
4.3
4.2
4.9
6.2
5.8
5.0
4.9
5.0
17. J&B 4.8
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LEADERSHIP IN CONTEXT JAMESON CURRENTLY NO.25 IN GLOBAL PREMIUM SPIRITS
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22. Havana Club 3.8
26. Svedka 3.7
25. Jameson 3.8
27. Malibu
29. Dewars
3.7
3.2
24. Grey Goose
28. Skyy
3.8
3.5
23. E&J 3.8
30. Finlandia 3.1
20. De Kuyper 4.2
Note: Fernet Branca dramatic growth is mostly due a wrong sales estimate in 2010 ranking
Source: IMPACT TOP 100 PREMIUM SPIRITS – FEBRUARY 2012
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1 2
1 2
1 1
1 3
1 3
1 2
3
4
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Intention
Achieved*
LEADERSHIP IN CONTEXT JAMESON TO BECOME A TOP 10 PREMIUM SPIRIT BRAND GLOBALLY
YEAR RANKING VAR
2020 10 +1
2019 11 +1
2018 12 +2
2017 14 +1
2016 15 +2
2015 17 +3
2014 20 +2
2013 22 +1
2012 23 +2
2011 25 +4
2010 29 +4
2009 33 +3
2008 36 +2
2007 38 +4
2006 42 +3
2005 45 +2
2004 47 +7
2003 54 +4
2002 58 +5
2001 63 +5
2000 68 -
*Source: IMPACT TOP 100 PREMIUM SPIRITS – FEBRUARY 2012
Distillery Impact on Local Economy
Circa €40 million per year spend on salaries, goods and services
Construction jobs for both projects will peak at circa 250 employees
Circa 12,000 acres of locally grown barley for Irish Distillers use – set to double over the next 10 years.
Equipment and services sourced locally where possible. I.e. most of the €200 million expansion CAPEX will be awarded to Irish vendors.
Note: Tribute to local engineering and specialist service companies, technology second to none - long term Business partnerships formed.
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Strengths Driving Success
Global reach through Pernod Ricard
Premium products – opportunity to innovate with high margin, prestige brands
Innovative focused marketing • Irish Heritage
• Recruit Brand ambassadors
• Use of technology – aps, podcasts, social media, interactive virtual tastings
• Association with major events e.g international film festival.
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