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DOING WELL BY DOING GOOD Un nou model de business: antreprenoriat cu impact social
15

ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard

Jan 09, 2017

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Gabriel Barliga
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Page 1: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard

DOING WELL BY DOING GOOD

Un nou model de business: antreprenoriat cu impact social

Page 2: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard

Rezolva probleme din societate

DOING WELL BY DOING GOOD!

Imbunatateste viata comunitatii

Sprijina dezvoltarea cetatenilor

Ajuta mediul inconjurator

WIN THE RIGHT WAY

Page 3: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard

Un nou model de business

non-profit for-profit

FUNDATIIASOCIATII

BUSINESSTraditional

BUSINESSSocial

Scopul principal este de a obtine beneficii pur sociale

Scop dual, de a obtine beneficii sociale impreuna cu un return on investment financiar/profit

Scopul principal este de a obtine profit

Finantare exlusiv din donatii, granturi si surse de venit fara nici o component comerciala

O componenta limitata de venituri din activitati comerciale, menite sa finanteze organizatia

Potential de auto sustinere, cand peste 75% din venituri sunt din activitati comercialeFara profit

Business social pur: Tot profitul

este reinvestit

Activitate cu scop de a

obtine profit pentru share-

holder din activitati cu

impact benefic in societate

Activitati de CSR si

coporate philantropy

Scopul obtine profit

Scopul unic este de a

obtine profit

Source: Adaptare dupa J Kingston Venturesome, CAF Ventursome si EVPA

Charity as usual

Business as usual

Business as it should be

Page 4: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard

Antreprenoriatul social e in plina expansiune si in Europa de Est

LINE 24 - UCRAINASistem electronic de alarma si asistenta medicala de urgenta la domiciliu 24/7 pentru persoanele varstnice si fara apartinatori

Business model: • Abonament lunar premium pt

persoanele active• Absonament lunar subventionat pt

varstnici ARTHESIS - BULGARIAProteze si orteze cu design special, menita sa imbunatateasca viata patientilor si sa le redea increderea in sine

Business model: • Line de baza de proteze cu design

modern• Line premium cu design custom made• Sprijin pentru persoanele cu venituri

limitate

Page 5: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
Page 6: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard

CHIVAS THE VENTURE, prima editie in Romania

ParteneriJuriu

Marius Ghenea

Andreea Esca

Cristian China Birta

Page 7: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard

CHIVAS THE VENTURE, prima editie in Romania

3000 €| Votul Publicului 5000 € | Castigatorul

competitiei in Romania

76 afaceri inscrise

10 semifinalisti

5 finalisti

1 castigator

Page 8: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
Page 10: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard

CHIVAS THE VENTURE, finala globala

2500 afaceri inscrise

27 de finalisti din 27 de tari de pe tot globul

1 castigator

1 mil $ pus in joc

Page 11: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard

SafeDrive in finala globala Chivas The Venture

Page 12: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
Page 14: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
Page 15: ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard

THANK YOU!Radu Moldovan PetrutMarketing DirectorPernod Ricard Romania

[email protected]