Ten Crazy Content Concepts (you might make money)
Dec 14, 2014
Ten Crazy Content Concepts(you might make money)
Cuthrell Consulting, LLC
We help you navigate, reach, and exceed your goals.
Thinking out loud...
● Local is another word for unique● Find the voice that resonates● Question your pricing models
● Think in terms of non-advertising revenues● Think in terms of payment on result vs. exposure● Consider the “freemium” model for bursts of time
Local Content
● Focus on the talent you have right next door● Musicians● Singers● Community Theater
● Cable Access model but with sponsors
Art and Cooking Shows
● You have a Paula Dean (anything can be fried) ● You have an Iron Chef
● Local farmers supplied ingredients● A special running at the local grocery store
Town Hall Meetings
● You watch C-SPAN because you aren't in DC● You can watch Town Hall if they meet when you
are at work or can't swing by and give up your evening
Games
● Anything can be pushed into the living room● Local PC show sponsors “game” night● Playoffs like the NCAA brackets
● Kids sign up for gaming night● Games are televised from the PC● You'll see people tune in that are older than you think
Dancing with the Stars ***
● The best ideas are those that were stolen● You have people that can cut a rug● ** Local personalities will be the ones that
people tune in to watch – clapping or laughing – either way you will get people to tune in
Local Information
● You know what is going on more than aggregation company 1000s of miles away
● Information that is timely, accurate, and easily updated --- and more importantly, vetted with a LOCAL touch
Podcast Alley
● Kids and adults have podcast ready formats they push to YouTube, Ustream, Mogulus, Seesmic, 12seconds, etc...
● Give them channel time, make the lineup match when the people that create it would watch it● If they kids create after 5pm – show it after 5pm● The advertising takes care of itself
Tutorials
● How to bait a hook or clean a bird● Local tackle shop● Local gun shop
● How to prepare a garden bed area● Local nursery● Local landscaper● Local equipment rental
History, Yarns, Tales, and more
● Youth is important, but with age comes wisdom● The elderly are the libraries of collected experience● Get them on TV as content that the young can watch
with their parents● What it was like in their day● Even when it was bad, it got better● Challenges are overcome● The joy of details and vivid recollection
● Work with local library and archivists