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IPO13 Farid Alam

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    STRICTLY PRIVATE & CONFIDENTIAL

    Overview ofUnderwriting & Pre-IPO Placements

    APRIL 2013

    By : Muhammad Farid Alam, FCA

    Chief Executive Officer AKD Securities Limited

    Pakistan IPO Summit - 2013

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    STRICTLY PRIVATE & CONFIDENTIAL 3

    Table of Contents

    Underwriting Meaning

    Need

    Underwriters Responsibilities

    Insights

    Selected Underwriting transactions

    Book Building

    Insight

    Mechanism

    Illustration

    Benefits of Book Building

    Book Building vs Traditional Offering

    Pre-IPO Placement

    Meaning

    Who are Pre-IPO Investors

    Rationale for Pre-IPO Placement

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    Underwritings

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    STRICTLY PRIVATE & CONFIDENTIAL

    Meaning of Underwriting

    3

    Underwritings

    Underwriting means

    To assume financial responsibilityfor; guarantee against failure

    OR

    To agree to buy the stock not subscribed at a fixed time and price

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    Underwriting is an independent assessment on valuationRegulatory Stance:

    Premium Issue - Underwriting Mandatory

    100% Equity Financed Projects Underwriting Mandatory

    As per Companies (Issue Of Capital) Rules, 1996 all premium issue

    The issue shall be fully underwritten and the underwriters, not being associatedcompanies, shall include at least two financial Institutions including commercial

    banks and investment banks and the Underwriters shall evaluate the project intheir independent due diligence reports

    At Par Issue UnderwritingRecommended

    Rationale

    Probability of failure is minimized

    Need for UnderwritingUnderwritings

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    STRICTLY PRIVATE & CONFIDENTIAL 6

    Who can Underwrite?Underwritings

    As per the Balloter, Transfer Agent & Underwriters Rules ANY Companyincorporated under the Companies Ordinance of Pakistan can be anUnderwriter

    It is the Underwriters responsibility to conduct proper due diligence of thecompany along with its business model and has to submit a proper DueDiligence Report to the relevant Exchange and the SECP

    As per the proposed rules for Underwriters 2013 only the following specificinstitutionscan underwrite:

    Scheduled Banks

    DFIs

    House Financing Companies Investment Finance Companies

    Leasing Companies

    Corporate Brokerages

    Fetching Underwriters was already a verycumbersome job which will now become furtherdistressed.

    INSURANCE COMPANIES?

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    STRICTLY PRIVATE & CONFIDENTIAL 7

    Responsibilities of an UnderwriterUnderwritings

    Underwriter needs to:

    Critically review the transaction viability by reviewing bothtechnical as well as commercial feasibility

    Scrutinizethe transaction related assumptions

    The Underwriting process includes the following Documents:

    Underwriting Agreement

    Due diligence report on the transaction to be sent to regulators

    Undertaking as per rule4 of the Balloters, Transfer Agents, and Underwriters

    Rules, 2001

    Undertaking on NonJudicial Stamp Paper regarding no buyback /

    repurchase agreement from the Underwriters

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    Traditional Underwriting vs Book Building UnderwritingUnderwritings

    The following are the differences between the traditionaland Book Building (BB)Underwriting:

    Under BB, the Book Runner has to underwrite the BookBuilding portion under which an underwriter is responsible

    to subscribe the defaulted portion of the underwrittencommitment.

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    Insights of Underwriting in PakistanUnderwritings

    Over the years soliciting underwriting has become difficult due to:- stretched valuationexpectation by the issuer- readily available viable alternatives in the secondary market

    An underwriter (Financial Institution) is bound to regularize itsposition within 3 months of take-up:

    Theshares acquired in excess of 5% limit due to the underwritingcommitments will be sold off within a period of three months.

    (PR)

    While pricingis being challenged by the short termmarket events,Companies are still looking to IPOs as long term viable option for

    accessing capital. Interim volatility has not discouragedCompanies opting for listing which certainly bodes well for theoverall outlook of the capital markets

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    Insights of Underwriting in PakistanUnderwritings

    Traditional Role

    Underwriter = Underwriter(non-fund based)

    New Role[

    Underwriter = Equity Investor

    (non-fund based & fund based)

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    Underwritings

    This transition in role has invariably resulted in more scrutiny bythe Underwriter as there is high probability of Take up

    The new role of underwriter requires changes in the underwritingagreement to broadly address issues concerning a minority partner

    Section 82 of the Companies Ordinance 1984 covers underwritingand take-up commission and requires authorization by articles orsuch rate as may generally or in a particular case fixed by SECP

    Underwriting Commission has varied from 0.75% - 1.5% dependingon risk profile of the transaction. The more riskierthe transaction

    the higher the Underwriting Commission

    Recently Take-up Commissions have been on the higher side dueto higher probability of under subscription

    Insights of Underwriting in Pakistan

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    Book Building

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    What is Book Building?Book Building

    Traditionally a company intending to raise funds from the public had thesoleoption of going for a fixed price IPO

    However, fortunately enough as part of the initiative to develop capitalmarkets, SECP formally launched the Book Building rules in April 2008,thereby starting a new era of listing and the first ever IPO via BookBuilding was advised by AKD Securities Limited

    The issue was a great successand in the past couple of years AKD SecuritiesLimited is accredited with several offerings latest being TPL DirectInsurance Limited

    The Book Building mechanism may be new to Pakistan, but has been

    widely practiced in public offerings globally

    India has been a leading player in Book Building as 92%of new listings inIndia since last 5 years have been through the Book Building process

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    Mechanism of Book BuildingBook Building

    75% - 25% Split - A minimum of 25% of total offer size has to be offered togeneral public with remaining being offered to financial Institutions and HighNet Worth Individuals (HNWI)-individuals with net worth of at least PkR1.0mn

    The Lead Manager (LM)& Book Runner (BR),with the consent of Offerer,

    sets a floor pricewhich is the minimum bidding price an investor can bid at

    BR shall collect not less than 25% of application money as margin fromcorporate and 100%for HNWIs

    An order book of bids from investors is maintained by the BR, which is thenused to determine the cut off/strike price through the Dutch Auction Method

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    STRICTLY PRIVATE & CONFIDENTIAL 15

    Types of BidsBook Building

    A bid by a potential investor can be a Limit Bid, Strike Bid or a StepBid

    a. Limit Price: A specific price an investor is willing to payb. Step Bid: A series of limit bids at increasing pricesc. Strike Order: A bid for the specified number of shares at strike price

    Offer to general public shall be equal to or at a discount to the finaldetermined strike price through the Book Building Process

    Identities of the investors are kept confidential

    Bidders have the right to revise or withdraw their bids during the bidding

    period

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    STRICTLY PRIVATE & CONFIDENTIAL 16

    IllustrationBook Building

    Institution - A 15.00 5.00 5.00 Limit Price Day 1

    Institution - E 14.50 6.00 11.00 Limit Price Day 3

    Institution - B 13.75 4.00 9.00 Limit Price Day 2

    Foreign Institution - A 13.00 3.00 12.00 Limit Price Day 2

    HNWI - A 12.25 1.00 13.00 Step Order Day 3

    Institution - C 11.25 11.00 24.00 Step Order Day 1

    HNWI - B 11.05 20.00 44.00 Limit Price Day 2Institution - D X 1.00 45.00 Strike Order Day 2

    HNWI - C X 1.00 46.00 Strike Order Day 3Institution - C 10.50 3.00 49.00 Step Order Day 1

    Institution - B 10.25 4.00 49.00 Limit Price Day 2

    HNWI - A 10.10 2.75 51.75 Step Order Day 3

    Institution - C 10.05 6.00 57.75 Step Order Day 1

    Total Shares Subscribed

    Strike Price determined through

    Dutch Auction Method

    Bid has been revised and

    placed at PkR13.75 per

    share

    Cummulative

    Number of Shares DateCategory of OrderBidder

    Price (PkR per

    share)

    Quantity (shares in

    Millions)

    Example:

    No. of shares being offered 44mn

    Floor price PkR10 per share

    Bidding period 3 days

    Setting Cut-Off Price The cut-off price is arrived at by the method of Dutch auction. In a Dutch

    auction the bids are being placed at various prices and and the strike price is set as the price at whichthe required quantity (in this example 44mn shares) is achieved. For example, At PKR13/share

    investors are willing to buy only 12.0 mn shares, therefore the price has to be lowered. The cut-off

    price would have to be set at PKR11.05/share to sell the required quantity of 44.0 mn shares. All the

    bid submitted at prices above the cut-off price will also be issued shares at the cut-off price and the

    differential would be refunded. In case the bids for number of shares received at the strike price is

    more than the quantity allocated for the BB portion, shares would be issued to such investors, who

    have bid at cut-off rate, on pro-rata basis.

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    STRICTLY PRIVATE & CONFIDENTIAL 17

    What is Book Building?Book Building

    IPOs via the book building process are gaining popularity globallyover thefixed price IPO methodology

    A fair mechanismof price discovery and demand for shares in the market

    The greater control and flexibility of Book Building method provides

    substantial benefits to both the Offerer and the Investor

    Price is determined by the Demand and Supplymechanism as oppose tofixed price under traditional method

    Lower issue costcompared to traditional method resulting in cost savings

    Offerer also has the option to select the qualityof investors

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    STRICTLY PRIVATE & CONFIDENTIAL 18

    Traditional Offering vs Book BuildingBook Building

    Features

    Traditional Offering Book Building

    Pricing

    Price at which securities are offered

    / allotted are knownin advance

    Price at which securities will be

    offered/allotted is not known in

    advance to the investor. Only

    indicative price range is known

    Demand

    Demand for the securities offered is

    known only after the closureof the

    issue

    Demand for the securities offered can

    be known everyday as the Book is

    built

    Investors

    The Issuer has no discretion over

    the quality of investors as the shares

    are issued to the general public

    The issuer can decide to allocate

    shares to any investors falling within

    the cutoff price range

    Cost of the

    Transaction

    Includes certain fixed costs to be

    borne by the Issuer that push the

    overall cost of the transaction at a

    higherside

    The cost of the transaction is

    significantly reduced as the public

    portion is smaller and hence fixed

    costs arereduced

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    STRICTLY PRIVATE & CONFIDENTIAL 19

    Pre-IPO Placements

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    Meaning of Pre-IPO PlacementsPre-IPO Placements

    Pre-IPO Placement means

    When a portion of an initial public offering (IPO) is placed withprivate investors right before the IPOis scheduled to hit the

    market

    OR

    Placement of some percentage of an initial public offering (IPO)

    with investors,prior to the IPO

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    STRICTLY PRIVATE & CONFIDENTIAL 21

    Who are Pre-IPO InvestorsPre-IPO Placements

    Pre-IPO Investors are the ones who takes the initial beton theproject. Pre-IPO Investors can range from:

    Family Members

    Employees

    Close Associates Financial Institutions

    International Fund Managers (Hedge /Long Only Funds)

    Corporate Backed Investors*

    *Corporate backed as against financial Sponsor backed investor needs to be encouraged. This will add credibility and encourage the retail investors.

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    STRICTLY PRIVATE & CONFIDENTIAL 22

    RationalePre-IPO Placements

    The concept behind pre-IPO placement is to place someportionof the transaction to the investor before going to the publicthereby increasingthe likelihood of public subscription

    However there is a lock-in period (6 months) for the pre-IPO

    investors which prevents them from selling immediately postlisting, thus pre-IPO placement encourages long terminvestmentin the Company

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    RationalePre-IPO Placements

    The price at which the shares are offered to the pre-IPOinvestors acts as a ceiling for the general public offering

    Pre-IPO Investors profile acts as a leading indicatorof thetransaction success

    Difference between Pre-IPO Investor & Private Equity Investor

    Pre-IPO Investor invests in a Company that is going for listing

    whereas it is not necessarily the case with Private Equity Investor

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    STRICTLY PRIVATE & CONFIDENTIAL 24

    THANK YOU!