Ipa Presentation 001 (May 08)

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PUBLIC RELATIONS …

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A PRESENTATION BY

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PUBLIC RELATIONS …

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PUBLIC RELATIONS …

CORPORATECONSUMER

ISSUES MANAGEMENTCRISIS COMMUNICATIONSPUBLIC AFFAIRS

INTERNAL COMMUNICATIONDIGITALCITY & FINANCIAL

PUBLICITY

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PUBLIC RELATIONS …

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SOME TRENDS … GOVERNMENT SCRUTINYOF BRANDS

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SOME TRENDS … CONSUMER SCRUTINYOF BRANDS (INTERNATIONALLY)

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SOME TRENDS … BRANDS “OPENING UP”

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SOME TRENDS … BRANDS SEEKINGCUT-THROUGH:THE RISE OF “INTERESTING”

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SOME TRENDS … THE RISE OF “EXPERIENCE”

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SOME TRENDS … DIGITAL AND ADVERTISING WAKING UP TO PR: FOR EXPLOITATION AND TRAFFIC

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PUBLIC RELATIONS … WHY IS IT INTERESTING?

JACK-OF-ALL-TRADES, MASTER OF SOME: STRATEGIST, SUIT AND

CREATIVE IN A SINGLE DAY

TOP-TABLE STUFF: THINK ABOUT THE SEAT CAMPBELL SAT IN

BREADTH AND DEPTH: UNDERSTAND THE BRANDS, THE

CONSUMERS, THE MEDIA

FROM SUBLIME TO RIDICULOUS: IN THE SPACE OF AN HOUR

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WHAT MAKES A GOOD PR?

PASSION FOR THE MEDIA … GIFT OF THE GAB … WRITING SKILLS …PROJECT AND EVENT MANAGEMENT SKILLS … ORGANISATION AND TIME MANAGEMENT … ADAPTABILITY

UNDERSTANDING OF BRANDS …“GETTING” CONSUMERS … AN INTEREST IN BUSINESS … APPLIED CREATIVITY … PEOPLE MANAGEMENT … AN ENQUIRING MIND

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GETTING IN …

RESEARCH THE AGENCIES: SPECIALIST OR FULL-SERVICE?- PR WEEK, PRCA, MARKETING ALL DO LEAGUE TABLES

RESEARCH THEIR CLIENT LISTS

WHAT SORT OF AGENCY WILL SUIT YOU?: - SMALL (UNSTRUCTURED BUT LOTS OF RESPONSIBILITY)- LARGE (STRUCTURED TRAINING, OFTEN HIERARCHICAL)

GET SOME EXPERIENCE: IF NOT IN AN AGENCY, THINK IN-HOUSE (CORPORATE OR VOLUNTARY SECTOR) OR THINK ABOUT WORK IN THE MEDIA ITSELF

WHAT WILL PERSUADE AN AGENCY TO RECRUIT YOU: WILD AND WHACKY OR STRAIGHT AND SERIOUS?SUITED AND BOOTED OR BAGGY JEANS AND TRAINERS?

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VERY MUCH