Ioi marketing automationchicago-062612

© 2012 IO Integration, Inc. All rights reserved.

Building Brand Equity through Marketing AutomationRich Carroll | Sales & Deployment | June 26, 2012


Agenda

10:00 AM Marketing Automation Adoption through-out the Organization — Rich Carroll, IO Integration

10:45 AM How Top Brands are using iBrams Technology — Michael Iulo, iBrams

11:50 AM Break

12:00 PM Lunch + Networking

1:00 PM iPad Drawing


Print, web and related technology Sales Professional with more than 25 years of experience within the technical communications business.

• Career Highlights

• Designed and deployed a nationwide prepress operation for AOL-Time Warner.

• Extensive experience with major Retail customers.

• Corporate wide deployment of both DAM and workflow automation systems.

• A wicked sense of humor.

Introductions - Chip Norton, IO Integration

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Chip Norton

Solution Sales

IO Integration


Print and web development expert with more than 20 years of experience in the creative technology industry, Rich Carroll has helped some of the nation's largest advertising agencies develop strategies to streamline their workflows and minimize expenses.


• Oversaw Leo Burnett's transition to OS X, seamlessly leading 600 employees through the process while avoiding any downtime.

• Managed projects for Dell, Dow Chemical, and the United States Army.

• Presented at the grand opening ceremonies for the Apple Store in downtown Chicago.

• Chaired an Adobe conference in New York and have been invited to speak at trade shows across the country.

Introductions - Richard Carroll, IO Integration

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Richard Carroll

Technical Consultant

IO Integration


Introductions: Michael Iulo, iBrams

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Michael Iulo

President NA Ops

iBrams

A marketing production and operations expert with more than 25 years of experience, Michael Iulo helps companies streamline their marketing and operations processes so they get higher returns on their marketing budgets, increase capacity without increasing staff, and lower overall marketing costs while improving quality control and staff morale.


• Worked at Grey Advertising, KIII, Foote Coone Belding, and Bozell Worldwide.

• Served as the first president of the Xinet Users Group.

• Won a PODi award for Best Practices in Marketing Communications.

• Invited to speak at major university events including PODi, On Demand, The Xinet Users Conference, and the Pageflex Users Conference.


“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.”

— Sergio Zyman, former CMO of Coca-Cola


Since the very beginning, bringing innovative thinkers, creative workflows, and digital media technology together is at the heart of what we do. Founded in California by former Xinet, Apple and DALIM executives and partners, IO Integration has been helping companies innovate, automate and resonate with customers since 2001. Fast forward to 2012, and IOI and iBrams partner together with top retailers, agencies, marcom and publishers to design user-centered marketing automation solutions that rapidly deliver branded, localized digital media to any platform worldwide.


Publish. Communicate. Collaborate.

IOI Digital Media and Brand Management Solutions

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Digital Media Management

Online Approval & Workflow Automation

The Swiss Army Knife for Xinet


The Best Customers in the World

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The Best Customers in the World

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Customers


Working Together

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Our goal is to implement digital workflow solutions that streamline your processes and boost your business with a proven four-step process:


BusinessProcess Automation

Technology Assessment & Virtualization

ApplicationIntegration & Development

IOI Professional Services-at-a-Glance

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Professional Consulting


BusinessProcess Automation

Technology Assessment & Virtualization

ApplicationIntegration & Development

IOI Professional Services-at-a-Glance

11

Professional Consulting


With what you learn here today, you will be able to go back to your organizations and create a business case, achieve support and know how to implement a successful marketing automation solution.


DAM, ECM, MAM etc

Storage Gathering Assembly Transformation Distribution Archival Integration


End-to-end User-Centered Digital Media Production

IOI Integrated Solutions —Available Anytime, Anywhere, Faster

• User-centered workflows

• Marketing Automation

• Production Efficiencies

• Online Approval and Project Mgt

• Web-to-Print, social, mobile, video

• Brand consistency

• Worldwide, localized content


Why IO Integration Professional Services?

We Bring the Brightest Minds in the Business to Your Team

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Proven Experience

GlobalAccess

Invaluable Insights Superior

Technology

Positive Partnerships

Marketing Automation

Experts

Innovate. Automate. Resonate with customers.

World-class Technical Support

Unparalleled Customer Satisfaction

Top Brands


Industry Trends Driving Automation (Donkey Cart to iPad)

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Small Print Shops Multi-national conglomerates

Single format, machine Many formats, multimedia, multi-interface

Public domain Digital Rights Management

Tradesmen Highly skilled, specialized knowledge worker

Manual delivery Automated digital delivery

Customer demand drivenPredictive customer behavior data model and advertising driven


Industry Trends Driving Automation (Donkey Cart to iPad)

9

Small Print Shops Multi-national conglomerates

Single format, machine Many formats, multimedia, multi-interface

Public domain Digital Rights Management

Tradesmen Highly skilled, specialized knowledge worker

Manual delivery Automated digital delivery

Customer demand drivenPredictive customer behavior data model and advertising driven


Create

Ingest

Approve

PublishArchive

Why Marketing Automation?


Why top brands adopt Marketing Automation solutions

1 Greater operational efficiency, increased marketing effectiveness

2 User centered workflows

3 Lower costs

4 Faster time-to-market

5 More extensive marketing reach, customized and targeted communications

6 Few errors and lower business risk

7 Brand consistency and integrity leads to higher brand awareness and loyalty

8 Better customer experience


• Step 1: Define objectives, requirements, and success metrics

• Step 2: Analyze current processes

• Step 3: Improve on current processes

• Step 4: Get everyone on board

• Step 5: Refine and innovate

Marketing Automation: 5 Steps to Maximum ROI

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1. Gather and document requirements

2. Consider risk management

3. Determine potential ROI

4. Factor in future investment

5. Proof-of-concept: Pilot

6. Get C-level buy-in

Business case for Marketing Automation

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Identifying key areas for automation

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• Audit existing workflows, identify structured repetitive tasks

• Identify objective tasks that involve extensive hands-on work

• File production examples: preflight normalization, file resizing, ICC profile checking, saving output to different media

• Job trafficking examples: printing collateral drafts, moving them manually via paper job jackets, collecting approval signatures

• Evaluate benefits, business and technical requirements: will automation streamline collaboration, improve visibility, reduce output errors, lower costs?


Getting to “yes” with senior management

Marketing AutomationSells itself

Know your audience

Automated workflows

Streamline production

Motivation CFOCMOCFOCIO

Mitigate risk

Cross-media digital

publishing

Available anytime,

anywhere

Disaster recovery

Increased brand

compliancy

Grow revenue

Reduce errors

Reduced IT & production

costs


• Get help from the experts?

• Brings neutral assessment of your business and technical processes and assistance in defining objectives, requirements, and success metrics

• Expert implementation, training, and ongoing support and guidance in an ever-changing tech landscape

• Vendor selection considerations:

• Deep knowledge of creative industries as well as the technology solution market

• Years of experience implementing systems for top brands and leading agencies, publishers, and printers

• A rigorous methodology that spans discovery, design, deployment, and delivery

• Commitment to delivering on schedule and on budget

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Tools for success - considering outside expertise


Thank you! Resources – Learn more• Microsite

• Case Study

• Video

http://www.iointegration.com/ibrams

http://www.iointegration.com/ibrams

http://www.iointegration.com/ibrams/resources

http://www.iointegration.com/ibrams/resources

http://vimeo.com/8746549

http://vimeo.com/8746549

Ioi marketing automationchicago-062612

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