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#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
A PRESENTATION BY @NJCHEVALIER
#IntroToDigital
#IntroToDigital@njchevalier
WHATYOU’LL LEARN
#IntroToDigital@njchevalier
• DEFINITION OF DIGITAL MARKETING• HOW TO DO DIGITAL MARKETING
THAT’S IT?
#IntroToDigital@njchevalierAND
#IntroToDigital@njchevalier
• HOW TO DO A DIGITAL ANALYSIS• HOW TO USE DIGITAL MARKETING TO FIND A JOB
THEORITICALPRACTICAL
KNOWLEDGE
#IntroToDigital@njchevalier
22#FREE TOOLS
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
GOOD FOR YOU?
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
HOW TO DEFINE IT?
#IntroToDigital@njchevalier
PROMOTION
#IntroToDigital@njchevalier
A PRODUCT, A SERVICE OR A BRAND
ON ELECTRONIC DEVICES.
OF
THE
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
BUT WAIT…WHAT IS IT EXACTLY
?
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
DIGITAL MARKETINGBLOG
SOCIAL MEDIASEO
SEM
BIG DATA
DISPLAYCONTENT MARKETING
VIDEO
MOBILECRM
NEWSLETTER
#IntroToDigital@njchevalier
WHYIS DIGITAL
MARKETING SO TRENDY?
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
CHEAPIT ISALL YOU NEED IS SKILL
#IntroToDigital@njchevalier
FUNTO DOCREATIVE, INTERACTIVE & NEW.
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
WORLDWIDETHE WORLD IS YOUR LIMIT
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EASYTO ANALYSE
YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
FREEDOMNO PHYSICAL LIMITS
NORMAL FORCE
WEIGHT FORCE
FRICTION
#IntroToDigital@njchevalier
LET’S GET INTO IT!
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
AREAS OFDIGITAL
MARKETING
#IntroToDigital@njchevalier
COMMUNICATION
E-CRMCONTENT
SEARCHMARKETINGENGINE
DISPLAY
MARKETING
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
SEARCHMARKETING= SEO + SEA
ENGINE
#IntroToDigital@njchevalier
SEO SEARCH ENGINE OPTIMIZATION
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
WHOUSE
GOOGLE?
DO NOT
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
ONSITE
OFFSITE
#IntroToDigital@njchevalier
ONSITE
OFFSITE
#IntroToDigital@njchevalier
ONSITE
SELECT WEBSITE WITH CONTENT OF QUALITY.
#IntroToDigital@njchevalier
EVALUATE THE POWER OF WEBSITE.
OFFSITE
#IntroToDigital@njchevalier
ONSITEOPTIMIZATION
#IntroToDigital@njchevalier
OPTIMIZATION
HOW TO EXPLAIN YOUR WEBSITE TO GOOGLE?
#IntroToDigital@njchevalier
Metadescription H1 title …<METADESCRIPTION>
<TITLE>
<H1><H2>
<H3><link>
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE?
BOUNCE RATE
AVERAGE VISIT DURATION
NUMBERS OF VISITED PAGE
SOCIAL SIGNALS
% 00:00 2,15
DIRECT TRAFFIC
#IntroToDigital@njchevalier
#
#IntroToDigital@njchevalier
#
#IntroToDigital@njchevalier
#
#IntroToDigital@njchevalier
UNDERSTAND THE ALGORITHM
FOCUS ON THE USERS
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OFFSITEOPTIMIZATION
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
A LINK IS A DOOR.
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
YOU EXPECT TO FIND WHAT WAS WRITTEN ON THE DOOR.
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
BUT WHEN YOU HAVE TOO MANY DOORS WITH THE SAME NAME, IT IS WEIRD.
#IntroToDigital@njchevalier
EVERY LINK GIVELINKJUICE.
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
GOOGLE SENDS BOTS TO CRAWL WEBSITE.
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
CRAWLING DEFINE THE LINKJUICE.
#IntroToDigital@njchevalier
WHAT IS A GOOD LINK?
FROM A RELEVANT
DOMAIN
FROM A POWERFUL DOMAIN
FROM A RELEVANT PAGE
IN A TEXT ABOUT THE TOPIC
NATURAL CONNECTION
CLICKED AND VISITED
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
SEO HAS NATURAL.TO BETO LOOK
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#4
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#5
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#6
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#7WHATSMYSERP
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SEO IS NOT A SCIENCE, IT IS AN ART.
#IntroToDigital@njchevalier
SEA SEARCH ENGINE ADVERTISING
#IntroToDigital@njchevalier
#8
#IntroToDigital@njchevalier
• TARGET THE RIGHT KEYWORD• CHECK THE COMPETITION• EVALUATE THE CONVERSION
#IntroToDigital@njchevalier
CPCCOST PER CLICK
PPCPAY PER CLICK
CLICKS
#IntroToDigital@njchevalier
#9
#IntroToDigital@njchevalier
#10
#IntroToDigital@njchevalier
LONG TERM SHORT TERMSEO SEA
ADS DISPLAY
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#IntroToDigital@njchevalier
DISPLAYADS
#IntroToDigital@njchevalier
BANNERS, IMAGES, VIDEO OR AUDIO.
DISPLAY ADVERTISING IS A RANGE OF DIFFERENT CONTENT ON WEBSITES.
ADSENSE
10% less than usual
Free master thesisSubjectsNOW!!!
#IntroToDigital@njchevalier
TRADITIONAL VS DISPLAYMARKETING
TV SPOTS
RADIO
POSTER ADS
PRINT ADS
ADSENSE
FACEBOOK ADS
YOUTUBE ADS
GOOGLE ADS
PUBLICITY
#IntroToDigital@njchevalier
TRADITIONAL VS DISPLAYMARKETING
ATTENTION FOR A SHORT TIME
INTERRUPTS
TENDS TO BE EXPENSIVE
CUSTOMIZED ADS
MORE ACCURATE
PUBLICITY
CHEAPER
#IntroToDigital@njchevalier
#11
#IntroToDigital@njchevalierAFFILIATE
AFFILIATE PLATFORM
PROGRAM
#IntroToDigital@njchevalier
CTRCLICK-THROUGH RATE =
CLICKS
VIEWS
#IntroToDigital@njchevalier
CUSTOMER
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E-CRMELECTRONIC
RELATIONSHIPMANAGEMENT
#IntroToDigital@njchevalier
NEWSLETTER, CUSTOMIZATION, APPLICATIONS.
E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS.
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
KNOW BETTER YOUR CUSTOMERCUSTOMIZE THE COMMUNICATION
CREATE LOYALTYPUSH THE POTENTIAL
#IntroToDigital@njchevalier
CRM
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#12
#IntroToDigital@njchevalier
MARKETING
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
WHAT IS CONTENT MARKETING?
#IntroToDigital@njchevalier
CONTENT MARKETING IS THE NATURAL WAY TO DO SEO.
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
www.smartinsights.com
#IntroToDigital@njchevalier
ATTRACT ATTENTIONTRAFFIC = ATTENTION => MONETIZE
#IntroToDigital@njchevalier
TRADITIONAL VS CONTENTMARKETING
TV SPOTS
RADIO
POSTER ADS
PRINT ADS
BLOG POST
VIDEO
PODCASTS
INFOGRAPHICS
PUBLICITY
#IntroToDigital@njchevalier
TRADITIONAL VS CONTENTMARKETING
ATTENTION FOR A SHORT TIME
INTERRUPTS
TENDS TO BE EXPENSIVE
GIVE VALUABLE INFORMATIONS
CREATE LOYALTY
CREATE VIRAL CONTENT
PUBLICITY
CREATE RECIPROCITY
#IntroToDigital@njchevalier
CONTENTMARKETINGTHE TROJAN HORSEOR THE TECHNIC OF
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
IN 1 MIN
72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE
2,460,000 SHARES ON FACEBOOK
277,000TWEETS
216,000 NEW INSTAGRAM PHOTOS
3,472NEW PINS ON PINTEREST
#IntroToDigital@njchevalier
WHY ARE YOU
SHARING?
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
USEFUL INFORMATION
DEFINE OURSELF
UNIVERSAL TOPICS
SUPPORT A CAUSE
GIVE OUR OPINION
CONNECT WITH A COMMUNITY
#IntroToDigital@njchevalier
#13
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#14
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#15
#IntroToDigital@njchevalier
YOUR CONTENTHAS TO BE
MEMORABLE ACCURATE
#IntroToDigital@njchevalier
COMMUNICATION
#IntroToDigital@njchevalier
BRANDSBRANDS
BRANDS
ONLY BRANDS?
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
PEOPLE DO.
#IntroToDigital@njchevalier
ATHLETESJOURNALIST
POLITICSCELEBRITIES
MARKETERSSALESMAN
STUDENTS
PRO PEOPLE
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
ARE
BRANDSNOW PEOPLE
#IntroToDigital@njchevalier
PEOPLEEXPECT MORE FROM
THE BRANDS.
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
TRANSPARENCYTRUSTIDENTIFICATION
#IntroToDigital@njchevalier
BRAND BRANDONLINE
#IntroToDigital@njchevalier
DOES IT MEANWHATTO BE BRAND?
AN ONLINE
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
BE VISIBLEMANAGE YOUR REPUTATIONHAVING A COMMUNICATION STRATEGYDEVELOP YOUR COMMUNITY
#IntroToDigital@njchevalier
#16
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#17
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#18
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#19
#IntroToDigital@njchevalier
INFORMWATCH NEWSNETWORKING
FOLLOW UPASK BRANDS
ONLINE EVENTSCHAT
LOOK FOR JOBS
8Reasons to use twitter
#IntroToDigital@njchevalier
#20
#IntroToDigital@njchevalier
#21
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#22
#IntroToDigital@njchevalier
WITH SOCIAL MEDIAJOBS ARE CHANGING…
#IntroToDigital@njchevalier
MARKETINGVSDIGITAL
MARKETING
#IntroToDigital@njchevalier
WHAT YOU LEARNMARKET ANALYSISCONSUMER BEHAVIOURPUBLICITYSALESCOMMUNICATION
#IntroToDigital@njchevalier
ANALYSIS ONLINE TOOLS
BEFORE AFTER
MARKETING COMMUNICATION
ADS SEM / DISPLAYCONTENT MARKETING
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
MARKETING SALES COMMUNICATION EVENTS ADS
DIGITAL MARKETING
#IntroToDigital@njchevalier
TO GO ONLINE.THEN BE PREPARED
#IntroToDigital@njchevalier
#IntroToDigital@njchevalier
HOWDIGITALANALYSIS
#IntroToDigital@njchevalier
LIST OF TOOLS
#IntroToDigital@njchevalier
#22 FREE TOOLS1 GOOGLE KEYWORD PLANNER 12 MAILCHIMP
2 WEBMASTER TOOLS 13 PIXLR
3 ALYZE 14 PIKTOCHART
4 OPEN SITE EXPLORER 15 WORDPRESS
5 MAJESTIC SEO 16 KLOUT
6 MOZCAST 17 GOOGLE ALERTS
7 WHATSMYSERP 18 HOOTSUITE
8 GOOGLE ADWORDS 19 IFTTT
9 GOOGLE ANALYTICS 20 TWITTERCOUNTER
10 SIMILAR WEB 21 FOLLOWERWONK
11 GOOGLE ADSENSE 22 UNFOLLOWERME
#IntroToDigital@njchevalierPART1
1 GOOGLE KEYWORD PLANNER CHECK THE KEYWORD SEARCH VOLUME
2 WEBMASTER TOOLS CHECK THE STRUCTURE OF YOUR WEBSITE
3 ALYZE CHECK THE KEYWORD DENSITY
4 OPEN SITE EXPLORER CHECK THE POWER OF THE WEBSITE