Webinar Title Webinar Subtitle(1 liner) Presenter – Instructor Name Introduction to Mastering Google Analytics Introduction to Mastering Google Analytics
Webinar TitleWebinar Subtitle(1 liner)
Presenter – Instructor Name
Introduction to Mastering Google AnalyticsIntroduction to Mastering Google Analytics
Know your instructor
www.edureka.co/digital-media-analytics
Ankur Maheshwari B.Tech-IIT,BHU
He has over 9 years of experience in digital media, web analytics
digital marketing & online product management. He has worked
on web analytics in Wipro, Evalueserve & Ozonemedia, prior to
joining Holidayiq.com and founding couponexpress.in
What will you learn today?
What is the objective of using digital media analytics?
Measurable Digital Media KPIs
Different requirements by companies in different stages
Live demo of Dashboards
www.edureka.co/digital-media-analytics
Annie’s Question
What is the main objective of Digital Media Analytics ?
www.edureka.co/digital-media-analytics
Annie’s AnswerThe main objective of digital media analytics is to measure the performance of your digital property and report the information in such a way that actionable insights can be deduced from those reports.
To understand this better we’ll look into the requirements by companies at various stages:Lets say we want to analyze an ecommerce company.The company may see various stages in its growth phase and accordingly its analytical requirements will change with time.
www.edureka.co/digital-media-analytics
Objective of Digital Media Analytics
Inception Growth Phase Aiming for retention & increased market share
Small Initiatives
Limited budgets
Learn the user behavior and
their reaction to your product.
Product Development Stage
Validity of your product has been established
Rectified all the flaws that came up during inception
Ready to expose the final version
How visitors interact with your product features?
Acquire new & relevant customers
Now you have enough members for your portal.
Acquire new customers but also ensure the sales from existing customers.
Focus on cost effectiveness and profitability.
Need to keep your product refreshed as well as continue exploring the new marketing channels, innovative product & marketing ideas to keep your customers engaged.
www.edureka.co/digital-media-analytics
Measurable Digital Media KPIs
Social Media Marketing Email Marketing Display Advertising Paid Search Advertising Referral Marketing
Marketing
Products Sold Revenues Generated Average Revenue per product sold Average revenue per transaction Average number of products per
transactions
Sales/Revenues
Website down time Average Speed Page load time Website specific features like you are using
some videos or audios
User Engagements User Interactions Product Touchpoints such as Images,
Reviews, feedbacks, comparing of products etc.
Technology
Product
DEMO
Dashboards – Google Analytics
Social Media Dashboard
Site Performance Report
CEO’s Dashboard
Referral Traffic Dashboard
CIO’s Dashboard
Course Introduction
Edureka's Mastering Google Analytics course: • Edureka’s Mastering Google Analytics course provides the right skills and knowledge necessary to fully
leverage and optimize the digital web presence on the various web analytics methodologies and products and the various moving parts which are essential for a successful online presence & measurement and thereby meet the demands.
• Online Live Courses: 16 hours• Assignments: 16 hours• Project: 16 hours• Lifetime Access + 24 X 7 Support
Go to www.edureka.co/digital-media-analytics
Batch starts from 21st November (Weekend Batch)
www.edureka.co/digital-media-analytics
Thank You
Questions/Queries/Feedback
Recording and presentation will be made available to you within 24 hours