Intro to LinkedIn Charlotte Corke World of Work Careers Centre Liverpool John Moores University
May 06, 2015
Intro to LinkedIn
Charlotte CorkeWorld of Work Careers CentreLiverpool John Moores University
• Understand its value• Who you are - profile• Who you know – networking• What you know – employer research• Understand how employers use it
Intro to LinkedIn
What percentage of recruiters have hired through social
networks?
A: 38%B: 58%C: 78%
300M+Professionals globally
3.5M+companies
150+industries
24K+universities
15M+users in UK
Who uses LinkedIn?
300k+jobs
How to be ready for these opportunities
IdentityWho you are
NetworksWho you
know
KnowledgeWhat you know
Who you are
Your identity
1. Be FOUND 2.Be GREAT
1: RegisterRegistering for LinkedIn is fast and free!
2: Build your profileAdd a professional photo
You’re 11 times more likely to be viewed when you have a photo – but make sure it’s the right photo
2: Build your profile
Think Keywords
2: Build your profileHeadline - use this to tell people what you are passionate about
2: Build your profileHeadline - use this to tell people what you are passionate about
2: Build your profileSummary – this is your “elevator pitch”
2: Build your profileExperience and Qualifications
2: Build your profileSkills and Endorsements
2. Get endorsed
1. Add skills
Super powered keywords
2: Build your profileRecommendations
Who you know
Your network
Not just for today- for the future
3: Build your networkConnect with all the people you know
Your LinkedIn network
Personalised invitationsAlways send connection requests from the person’s profile so you can use a personal message to give the context to your connection
What you know
Knowledge and Insights
Use LinkedIn to your advantage
Use LinkedIn to get an insight into- People working in your field, their
skills, their career paths- Companies you would like to work
for- Different job roles in those
companies or in your field- What graduates from your degree
subject have gone on to do
Research
GroupsFinding the right groups – some are suggested
Jobs
Jobs
“LinkedIn is certainly my method of choice for connecting with talent for our business.
There are teams of recruiters across the country that as we speak are actively trying to find talented candidates on LinkedIn.
It’s such a rapidly growing talent pool that I think you can’t afford not to be a part of.
It allows you to build a really useful professional network, which will stay with you throughout your career.”
Nicola Heywood
Strategic Resourcing
Employers
Employers proactively target the talent they need using “LinkedIn Recruiter”They can search by- University- Field of study- Graduation date- Keywords- Groups
Employers
Useful resources
LinkedIn Help Center
http://help.linkedin.com
Student support site
http://students.linkedin.com/uk
Intro to LinkedIn
Any questions?
To find me on LinkedIn, search Charlotte Corke