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Introduction to Government Contracting 101 Presented by Lillian Sunwall and Shannon Clancy April 21, 2021 Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state. This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency.
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Introduction to Government Contracting 101

Jan 16, 2022

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Page 1: Introduction to Government Contracting 101

Introduction to GovernmentContracting 101

Presented byLillian Sunwalland Shannon Clancy

April 21 2021

Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency

Purpose

As a result of participating in this webinar you will be able to

bull Understand the Basics

-What government contracting is and is it right for my business

bull Get Started

-Where do I begin

bull Next Steps

- Research Links What are Set-Asides Marketing to Agencies

Workshop Overview

Federal State and Local Government Contracting

Register

bull Determine if your company is ready

bull Required to do business with the government

Research

bull Identify Opportunities

bull Understand the Government Marketplace

bull Developing a Government Marketing Plan

Introductions to Government Contracting Part 1

Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency

bull Register Research

What does the government buy

Virtually Everythingbull Naval Supply Systems Command in Bremerton WA seeks

a small business to provide plain nuts

bull Marine Corps in Bridgeport CA seeks a small business to provide dirt

bull Animal and Plant Health Inspection Service in Minneapolis MN seeks a small business to provide blackbird conflict management services in North Dakota

bull National Guard in Tulsa OK seeks a small business to provide and install big ass fans

The Big Challenge hellip

Selling to the government is different than selling in the commercial market

Intro to government contracting

Readiness Factors to Consider

bull Do You have an Established Business

bull Do You Have a Record of Performance

bull Do You Have the ResourcesWorking Capital

bull Do You Have the Financial Capability

Readiness Factors to Consider

bull Do You Have a Clear Focus

bull Do You Have Realistic Goals

bull Do You Have Capacity

bull Do You Have the Commitment

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 2: Introduction to Government Contracting 101

Purpose

As a result of participating in this webinar you will be able to

bull Understand the Basics

-What government contracting is and is it right for my business

bull Get Started

-Where do I begin

bull Next Steps

- Research Links What are Set-Asides Marketing to Agencies

Workshop Overview

Federal State and Local Government Contracting

Register

bull Determine if your company is ready

bull Required to do business with the government

Research

bull Identify Opportunities

bull Understand the Government Marketplace

bull Developing a Government Marketing Plan

Introductions to Government Contracting Part 1

Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency

bull Register Research

What does the government buy

Virtually Everythingbull Naval Supply Systems Command in Bremerton WA seeks

a small business to provide plain nuts

bull Marine Corps in Bridgeport CA seeks a small business to provide dirt

bull Animal and Plant Health Inspection Service in Minneapolis MN seeks a small business to provide blackbird conflict management services in North Dakota

bull National Guard in Tulsa OK seeks a small business to provide and install big ass fans

The Big Challenge hellip

Selling to the government is different than selling in the commercial market

Intro to government contracting

Readiness Factors to Consider

bull Do You have an Established Business

bull Do You Have a Record of Performance

bull Do You Have the ResourcesWorking Capital

bull Do You Have the Financial Capability

Readiness Factors to Consider

bull Do You Have a Clear Focus

bull Do You Have Realistic Goals

bull Do You Have Capacity

bull Do You Have the Commitment

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 3: Introduction to Government Contracting 101

Workshop Overview

Federal State and Local Government Contracting

Register

bull Determine if your company is ready

bull Required to do business with the government

Research

bull Identify Opportunities

bull Understand the Government Marketplace

bull Developing a Government Marketing Plan

Introductions to Government Contracting Part 1

Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency

bull Register Research

What does the government buy

Virtually Everythingbull Naval Supply Systems Command in Bremerton WA seeks

a small business to provide plain nuts

bull Marine Corps in Bridgeport CA seeks a small business to provide dirt

bull Animal and Plant Health Inspection Service in Minneapolis MN seeks a small business to provide blackbird conflict management services in North Dakota

bull National Guard in Tulsa OK seeks a small business to provide and install big ass fans

The Big Challenge hellip

Selling to the government is different than selling in the commercial market

Intro to government contracting

Readiness Factors to Consider

bull Do You have an Established Business

bull Do You Have a Record of Performance

bull Do You Have the ResourcesWorking Capital

bull Do You Have the Financial Capability

Readiness Factors to Consider

bull Do You Have a Clear Focus

bull Do You Have Realistic Goals

bull Do You Have Capacity

bull Do You Have the Commitment

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 4: Introduction to Government Contracting 101

Introductions to Government Contracting Part 1

Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency

bull Register Research

What does the government buy

Virtually Everythingbull Naval Supply Systems Command in Bremerton WA seeks

a small business to provide plain nuts

bull Marine Corps in Bridgeport CA seeks a small business to provide dirt

bull Animal and Plant Health Inspection Service in Minneapolis MN seeks a small business to provide blackbird conflict management services in North Dakota

bull National Guard in Tulsa OK seeks a small business to provide and install big ass fans

The Big Challenge hellip

Selling to the government is different than selling in the commercial market

Intro to government contracting

Readiness Factors to Consider

bull Do You have an Established Business

bull Do You Have a Record of Performance

bull Do You Have the ResourcesWorking Capital

bull Do You Have the Financial Capability

Readiness Factors to Consider

bull Do You Have a Clear Focus

bull Do You Have Realistic Goals

bull Do You Have Capacity

bull Do You Have the Commitment

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 5: Introduction to Government Contracting 101

What does the government buy

Virtually Everythingbull Naval Supply Systems Command in Bremerton WA seeks

a small business to provide plain nuts

bull Marine Corps in Bridgeport CA seeks a small business to provide dirt

bull Animal and Plant Health Inspection Service in Minneapolis MN seeks a small business to provide blackbird conflict management services in North Dakota

bull National Guard in Tulsa OK seeks a small business to provide and install big ass fans

The Big Challenge hellip

Selling to the government is different than selling in the commercial market

Intro to government contracting

Readiness Factors to Consider

bull Do You have an Established Business

bull Do You Have a Record of Performance

bull Do You Have the ResourcesWorking Capital

bull Do You Have the Financial Capability

Readiness Factors to Consider

bull Do You Have a Clear Focus

bull Do You Have Realistic Goals

bull Do You Have Capacity

bull Do You Have the Commitment

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 6: Introduction to Government Contracting 101

The Big Challenge hellip

Selling to the government is different than selling in the commercial market

Intro to government contracting

Readiness Factors to Consider

bull Do You have an Established Business

bull Do You Have a Record of Performance

bull Do You Have the ResourcesWorking Capital

bull Do You Have the Financial Capability

Readiness Factors to Consider

bull Do You Have a Clear Focus

bull Do You Have Realistic Goals

bull Do You Have Capacity

bull Do You Have the Commitment

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 7: Introduction to Government Contracting 101

Intro to government contracting

Readiness Factors to Consider

bull Do You have an Established Business

bull Do You Have a Record of Performance

bull Do You Have the ResourcesWorking Capital

bull Do You Have the Financial Capability

Readiness Factors to Consider

bull Do You Have a Clear Focus

bull Do You Have Realistic Goals

bull Do You Have Capacity

bull Do You Have the Commitment

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 8: Introduction to Government Contracting 101

Readiness Factors to Consider

bull Do You have an Established Business

bull Do You Have a Record of Performance

bull Do You Have the ResourcesWorking Capital

bull Do You Have the Financial Capability

Readiness Factors to Consider

bull Do You Have a Clear Focus

bull Do You Have Realistic Goals

bull Do You Have Capacity

bull Do You Have the Commitment

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 9: Introduction to Government Contracting 101

Readiness Factors to Consider

bull Do You Have a Clear Focus

bull Do You Have Realistic Goals

bull Do You Have Capacity

bull Do You Have the Commitment

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 10: Introduction to Government Contracting 101

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 11: Introduction to Government Contracting 101

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 12: Introduction to Government Contracting 101

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 13: Introduction to Government Contracting 101

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 14: Introduction to Government Contracting 101

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 15: Introduction to Government Contracting 101

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 16: Introduction to Government Contracting 101

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 17: Introduction to Government Contracting 101

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 18: Introduction to Government Contracting 101

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 19: Introduction to Government Contracting 101

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 20: Introduction to Government Contracting 101

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 21: Introduction to Government Contracting 101

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 22: Introduction to Government Contracting 101

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 23: Introduction to Government Contracting 101

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 24: Introduction to Government Contracting 101

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 25: Introduction to Government Contracting 101

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 26: Introduction to Government Contracting 101

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 27: Introduction to Government Contracting 101

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 28: Introduction to Government Contracting 101

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 29: Introduction to Government Contracting 101

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 30: Introduction to Government Contracting 101

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 31: Introduction to Government Contracting 101

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 32: Introduction to Government Contracting 101

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 33: Introduction to Government Contracting 101

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 34: Introduction to Government Contracting 101

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 35: Introduction to Government Contracting 101

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 36: Introduction to Government Contracting 101

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 37: Introduction to Government Contracting 101

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 38: Introduction to Government Contracting 101

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 39: Introduction to Government Contracting 101

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 40: Introduction to Government Contracting 101

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 41: Introduction to Government Contracting 101

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 42: Introduction to Government Contracting 101

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 43: Introduction to Government Contracting 101

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 44: Introduction to Government Contracting 101

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 45: Introduction to Government Contracting 101

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 46: Introduction to Government Contracting 101

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 47: Introduction to Government Contracting 101

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 48: Introduction to Government Contracting 101

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 49: Introduction to Government Contracting 101

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 50: Introduction to Government Contracting 101

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 51: Introduction to Government Contracting 101

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 52: Introduction to Government Contracting 101

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 53: Introduction to Government Contracting 101

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 54: Introduction to Government Contracting 101

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 55: Introduction to Government Contracting 101

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 56: Introduction to Government Contracting 101

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 57: Introduction to Government Contracting 101

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 58: Introduction to Government Contracting 101

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 59: Introduction to Government Contracting 101

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 60: Introduction to Government Contracting 101

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 61: Introduction to Government Contracting 101

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 62: Introduction to Government Contracting 101

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 63: Introduction to Government Contracting 101

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 64: Introduction to Government Contracting 101

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 65: Introduction to Government Contracting 101

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 66: Introduction to Government Contracting 101

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68
Page 67: Introduction to Government Contracting 101

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68