@linkdetox @cemper @lnkresearchtool Christoph C. Cemper Introduction to Google Penalties, Link Audit and Link Risk Management
Jul 28, 2015
@linkdetox @cemper @lnkresearchtool
Christoph C. Cemper
Introduction to Google Penalties, Link Audit and Link Risk Management
@impactana @cemper @lnkresearchtool @linkdetox
AboutChristoph C. Cemper
SEO & Marketing since 2003
Founder & CEO of
LinkResearchTools
Link Detox
Impactana
@impactana @cemper @lnkresearchtool @linkdetox
ABOUT20 (soon 21) SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
• Link Opportunity Review for risk of potential links
@impactana @cemper @lnkresearchtool @linkdetox
ABOUT4 SEO Tools ONLY for Google Penalties
• Link Detox • Link Detox Screener• Competitive Link Detox• Link Detox Boost
@impactana @cemper @lnkresearchtool @linkdetox
ABOUT
Find content and people that make an impact.
New Product for
• Content Marketing• Video Marketing • Influencer Analysis
Closed Alpha Launch Monday June 15http://impct.at/ImpactanaJun15
WHAT MATTERS in SEO?
RANKINGS.
RESULTS.
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IS THIS GOOD SEO?
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NO BIG DEAL THAT IS MY BRAND
„Glory Terms“
Vanity Search
IF you don‘t have brand rankings…
… you are really in troubleor wrong brand
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MONEY KEYWORDS MATTER
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BRAND KEYWORD SEARCH
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MONEY KEYWORD SEARCH
WHO KNOWSTHIS GUY?
Matt Cutts, Head of Google Webspam TeamFighting SEO Spam since January 2000On Leave since July 2014
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GOOGLE PENALTIES ARE HAPPENING.
The question is WHEN…
And WHO gets hit.
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A 99% DROP IN TRAFFIC HURTS
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A 99% DROP IN TRAFFIC HURTS
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IF GOOGLE CALLS YOU „PURE SPAM“
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BIG BRANDS are not immune
Types of Google Penalties
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◦ Link Based Penalty – Google Penguin
◦ Content & Site based penalty – Google Panda
„Big“ Automated Penalties („Filters“)
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◦ Pure Spam◦ Unnatural Links to your Site◦ Hacked Site◦ Thin Content◦ Pure Spam◦ User-Generated Spam◦ Cloaking and Sneaky Redirects◦ Hidden Text and Keyword Stuffing◦ Spammy Freehosts◦ Spammy Structured Markup
http://www.linkresearchtools.com/case-studies/google-manual-action-penalties-recovery/
Manual Penalties („Manual Actions “)
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Manual Actions over Time
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◦ „Deep Dive“ by Google Spam Team◦ Competitors complaining to Google◦ Negative SEO
http://www.linkresearchtools.com/case-studies/google-manual-action-penalties-recovery/
Triggers for Manual Penalties
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◦ Google Pigeon Update – Targeting Local SEO & Maps
◦ Payday Loans Updates – Targeting Notoriously Spammy Industries
◦ Pirate Update – Targeting copyright violations (DMCA)
◦ Quality Update
◦ Mobile Update aka “Mobilegeddon”
Other Google Updates (causing Penalties)
WHAT IS GOOGLE PENGUIN?
It‘s an automated Spam Fighter.
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Natural Links VS Unnatural Links
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History of Google Penguin Updates
THOUSANDS OF VICTIMS… Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)
Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries)
Penguin Everflux – December 10, 2014
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LINK BUILDING changed
http://webcertain.tv/vod/5-past-keynote-christoph-cemper-link-research-tools/1234
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What Penguinhates?
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Google Penguin hates◦ Low Quality Links◦ Over Optimized Anchor Text◦ Keyword Stuffing◦ Paid Links◦ Automated Spam Links◦ Link Directories◦ Article Directories◦ Free For All (FFA)
EVERYTHINGTHAT IS
EASY AND CHEAP
This is unacceptable
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What Penguinloves?
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Google Penguin likesPenguin likes
Natural Links
On Topic Links
Diversified Anchor Text
EVERYTHINGTHAT IS NATURAL
YEAH!
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What toDO?
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Link Risk Management
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Recover your site from a Google Penalty
Protect from new bad backlinks and negative SEO
Build Safe links with audited Link Detox Risk
Ongoing Link Audit Process
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Recover your site!
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There are two possible solutions:
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1. Collect all your backlinks
2. Gather them all on one place
3. Remove duplicates
4. Check every backlink
5. Identify and disavow risky ones
6. Collect them in one document
7. Upload them to Google Search Console (GWT)
8. Wait up to 9 months
Option A – Manual Review
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Option B – Link Detox
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Start your Link Detox report
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Analyze your results
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Check your backlinks
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Outreach to webmasters
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Review your backlinks manually
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Recover faster: Link Detox Boost
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Boost & Measure Google Crawling
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Protect your site!
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Monitor your backlink profile
Continous Monitoring with Link Alerts
◦ New spammy link spikes
◦ New virus links
◦ New malware links
◦ But also new MENTIONS to convert
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Ongoing cleanup, disavow and outreach
GETTING SAFE LINKS
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Some cheap „Mickey Mouse Desktop tool“ with „Private Proxies“
EXCEL
GMAIL with some „cool“ plug-ins to „save you time“
Using these „great“ tools?
@impactana @cemper @lnkresearchtool @linkdetox
These are your TIME KILLERS
= EXPENSIVE = NON Scalable
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BLP for link research + Pitchbox for outreach
No Excel involved. No Gmail involved. No Time Wasters.
Convert mentions into backlinks
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◦ people linking to your Twitter to link to your site◦ people linking to your .COM if you also have a .ES◦ people linking to your old website, but not to the new website◦ people linking to your competitors but not to you
◦ LRT Missing Link Tool (MLT) + PitchBox◦ No Excel involved. No Gmail involved. No Time Wasters.
Get Linkers to LINK
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Website Relaunch Tool = Link Juice Recovery (LJR)
◦ Find links to missing pages◦ 301 Redirect them in minutes!
◦ LRT Missing Link Tool (MLT) + PitchBox◦ No Excel involved. No Gmail involved. No Time Wasters.
RECOVER LINK JUICE
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Link Detox Risk
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LinkDetoxOne.comEnglish, German, Russian, Polish, Turkish, Spanish, Portugese
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◦ Monitor your competition
◦ Learn what works and made an impact
◦ Look at the right numbers ◦ Buzz is distribution, volatile, easy to fake◦ Impact is the long term effects that we‘re after
◦ Find and use best practices for your content
◦ Reach out to Influencers that made an impact
Content Marketing that makes an impact
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BUZZ - IMPACT
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BUZZ - IMPACT
But alsoSpammy & Unnatural
Links
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http://impct.at/toolbarchrome
@impactana @cemper @lnkresearchtool @linkdetox
www.linkdetox.comwww.linkdetoxone.comwww.linkresearchtools.com
Thank you so much!
ALL THE LINKS IN HERElrt.io/semrush-webinars
www.impactana.com