Razvan Gavrilas Be-Wizard – Rimini March 2014 UNNATURAL LINKS & PENALTIES cognitiveSEO
Unnatural Links, Google Penalties, Prevention & Recoveries in 2014
Jun 22, 2015
Unnatural Links, Google Penalties, Prevention & Recoveries in 2014
Important concepts:
Natural vs Unnatural Links
27 Types of Unnatural LInk Building Techniques & Strategies
1. Link for Link
2. Money for Links
3. Goods or Services for Links
4. Guest Posting
5. Automatically Generated Links
6. Widget Links
7. Advertorials
8. Text Advertisements that pass PageRank
9. Articles & Commercial Anchor Text
10. Web-Directory Links
11. Footer links
12. Sitewide links
13. Blogroll links
14. Forum & Blog Comments
15. 100% Do-Follow Links
16. Anchor Text Over-optimization
17. Geographically Irrelevant Links
18. Contextually Irrelevant Links
19. Link Velocity Spikes
20. Article Directories
21. Link Networks
22. Press Releases
23. Bookmark Sites
24. Resource Pages
25. Sites that Sell Links
26. Social Profile Links
Halifax Google Penalty Case Study
Lastminute.com Negative SEO Case Study
Google Manual Penalties
Google Algorithmic Penalties
Google Penalty Prevention Techniques
Google Recovery and Dilution Techniques
Important concepts:
Natural vs Unnatural Links
27 Types of Unnatural LInk Building Techniques & Strategies
1. Link for Link
2. Money for Links
3. Goods or Services for Links
4. Guest Posting
5. Automatically Generated Links
6. Widget Links
7. Advertorials
8. Text Advertisements that pass PageRank
9. Articles & Commercial Anchor Text
10. Web-Directory Links
11. Footer links
12. Sitewide links
13. Blogroll links
14. Forum & Blog Comments
15. 100% Do-Follow Links
16. Anchor Text Over-optimization
17. Geographically Irrelevant Links
18. Contextually Irrelevant Links
19. Link Velocity Spikes
20. Article Directories
21. Link Networks
22. Press Releases
23. Bookmark Sites
24. Resource Pages
25. Sites that Sell Links
26. Social Profile Links
Halifax Google Penalty Case Study
Lastminute.com Negative SEO Case Study
Google Manual Penalties
Google Algorithmic Penalties
Google Penalty Prevention Techniques
Google Recovery and Dilution Techniques
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Transcript
Razvan Gavrilas Be-Wizard – Rimini March 2014
UNNATURAL LINKS & PENALTIES
cognitiveSEO
cognitiveSEO
WHO AM I? IT
Marketer SEO Geek
cognitiveSEO Founder
Natural Link
Unnatural Link
cognitiveSEO
27 unLINKs
cognitiveSEO
cognitiveSEO
1. Link for Link
cognitiveSEO
2. Money for Links
cognitiveSEO
3. Goods/Services for Links
cognitiveSEO
4. Guest Posting
cognitiveSEO
5. Automatically Generated Links
cognitiveSEO
6. Widget Links
cognitiveSEO
7. Advertorials
cognitiveSEO
8. Text Advertisements
cognitiveSEO
9. Articles & Commercial Anchor Text
cognitiveSEO
10. Web-directory Links
cognitiveSEO
11. Footer Links
cognitiveSEO
12. Sitewide Links
cognitiveSEO
13. Blogroll Links
cognitiveSEO
14. Forum & Blog Comments
cognitiveSEO
15. 100% Do-follow Links
cognitiveSEO
16. Anchor Text Over-Optimization
cognitiveSEO
17. Geographically Irrelevant Links
cognitiveSEO
18. Contextually Irrelevant Links
cognitiveSEO
19. Link Velocity Spikes
cognitiveSEO
20. Article Directories
Last night I wrote 100 articles
Good Job! My SEO
Padawan
cognitiveSEO
21. Link networks
Last night I wrote 100 articles
cognitiveSEO
22. Press Releases
cognitiveSEO
23. Bookmark Sites
cognitiveSEO
24. Resource Pages
cognitiveSEO
25. Sites that Sell Links
cognitiveSEO
26. Social Profile Links
cognitiveSEO
27. Any Link
cognitiveSEO
cognitiveSEO
How to Spot a Penalty?
cognitiveSEO
cognitiveSEO
How did everything begin?
cognitiveSEO
Link Profile
cognitiveSEO
Shady No. 1- Web-directory Links
cognitiveSEO
Shady No. 2 - Easily Pattern-able Links
cognitiveSEO
Shady No. 3 - Advertorials
cognitiveSEO
cognitiveSEO
The Drop
cognitiveSEO
How to Spot Negative SEO?
cognitiveSEO
How to Spot Negative SEO?
cognitiveSEO
Brand vs Commercial Anchor Text
cognitiveSEO
Link Profile
cognitiveSEO
Unnatural Links
cognitiveSEO
cognitiveSEO
Drop Analysis
cognitiveSEO
and … BOOM 2 Day Recovery!
cognitiveSEO
cognitiveSEO
Analyze
cognitiveSEO
GWT
cognitiveSEO
M is for Misleading!
cognitiveSEO
cognitiveSEO
Step No. 1 – Prevent by Analysis
cognitiveSEO
Step No. 2 – Prevent by Continuous Tracking
cognitiveSEO
Step No. 3 – Prevent by Instant E-mail Alerting
cognitiveSEO
cognitiveSEO
Disavow
cognitiveSEO
Dilute
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