Deciding on Goals for your site and setting them up in Google Analytics by Ileane Smith April 2012
Jan 28, 2015
Deciding on Goals for your site and setting them up in
Google Analytics
by Ileane SmithApril 2012
What are your Goals?
You can have multiple goals for your site, but until you figure out, your goals - You will be:
LOST!
No Goals in GA yet? Your brand new reports that track social impact will be blank!
You haven't defined any goals
So we're unable to measure the value of social referrals on your site!
Set up your goals in GA and your social value report can look like this!
And this!
Types of Goals
Number of Pages Visited on Site
Length of Time Spent on Site
Destination URL
Event (advanced)
Goals in Google Analytics
Here's the Goals tab
How Many Pages Were Visited
How Long Did They Stay
URL Destination
Exact Match
Head Match
Regular Expression Match
Once you have Goals set up in Google Analytics
you can see which social networks are bringing your site quality traffic and the highest
ROI!!
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