DIGITAL MARKETING INTRODUCTION TO DIGITAL MARKETING
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DIGITAL MARKETING
INTRODUCTION TO DIGITAL MARKETING
SECTION OVERVIEWINTRODUCTION TO DIGITAL MARKETING
‣ WORKSHOP GOALS‣ INTRODUCTIONS‣ STRUCTURE
INTRODUCTION TO DIGITAL MARKETING
INTRODUCTIONS
INTRODUCTION TO DIGITAL MARKETING
QUICK INTRODUCTIONS…
‣ NAME‣ WHAT YOU DO‣ YOUR CURRENT HANDSET(S)‣ FAVORITE MOBILE APP
INTRODUCTION TO DIGITAL MARKETING
‣ HONG KONG + SHENZHEN‣ BSC (UST) AND MSC (HKU)‣ LEAD INSTRUCTOR AT GENERAL ASSEMBLY‣ SPECIALIZE IN WEB AND MOBILE DEVELOPMENT‣ FOCUS ON MOBILE APP, ENTERPRISE, AND
WEARABLES‣ RUBY ON RAILS / METEOR / OBJECTIVE-C
HARRY NGCO-FOUNDER, REQUE.ST
INTRODUCTION TO DIGITAL MARKETING
NEXT UP…ECOSYSTEMS & TRENDS
INTRODUCTION TO DIGITAL MARKETING
INTRODUCTION TO DIGITAL MARKETING
INTRODUCING
INTRODUCTION TO DIGITAL MARKETING
INTRODUCTION TO DIGITAL MARKETING
SECTION OVERVIEWINTRODUCTION TO DIGITAL MARKETING
‣ EDM (MAILCHIMP)‣ SEO (GOOGLE / YAHOO / BING)‣ SEM (GOOGLE / YAHOO)‣ SOCIAL MEDIA (FACEBOOK / WECHAT / LINE)‣ BLOG / WIKI / FORUM
INTRODUCTION TO DIGITAL MARKETING
RESOURCES
‣ Websites‣ Yahoo! Advertising‣ https://hk.emarketing.yahoo.net/sme/
newcustomers/‣ Google Ads‣ http://www.google.com/adwords/
‣ Facebook Ads‣ https://www.facebook.com/advertising
INTRODUCTION TO DIGITAL MARKETING
7 STEPS TO MARKETING
STEP 1: 知⼰己知彼KNOW YOUR COMPETITOR
INTRODUCTION TO DIGITAL MARKETING
‣ EDM‣ SEO‣ SEM‣ SOCIAL MEDIA
STEP 1: 知⼰己知彼KNOW YOUR COMPETITOR
INTRODUCTION TO DIGITAL MARKETING
‣ EDM‣ SEO‣ SEM‣ SOCIAL MEDIA
STEP 2: 分散投資DIVERSE INVESTMENT
INTRODUCTION TO DIGITAL MARKETING
‣ KEYWORDS IN SEM‣ GOOGLE / YAHOO
STEP 2: 分散投資DIVERSE INVESTMENT
INTRODUCTION TO DIGITAL MARKETING
STEP 3: 眼明⼿手快QUICK OF EYE AND DEFT OF HAND
INTRODUCTION TO DIGITAL MARKETING
‣ KEYWORD‣ PRICING‣ BUDGET
INTRODUCTION TO DIGITAL MARKETING
STEP 4: 有始有終CLOSE LOOPED
INTRODUCTION TO DIGITAL MARKETING
‣ GOOGLE ANALYTICS‣ CRM
INTRODUCTION TO DIGITAL MARKETING
INTRODUCTION TO DIGITAL MARKETING
STEP 5: 規模效益ECONOMIES OF SCALE
INTRODUCTION TO DIGITAL MARKETING
‣ CUSTOMER VALIDATION‣ CUSTOMER ACQUISITION‣ SCALE
STEP 5: 規模效益ECONOMIES OF SCALE
INTRODUCTION TO DIGITAL MARKETING
STEP 6: 居安思危BE PREPARED
INTRODUCTION TO DIGITAL MARKETING
‣ SUDDEN NEWS‣ TRENDS
STEP 6: 居安思危BE PREPARED
INTRODUCTION TO DIGITAL MARKETING
STEP 7: 穩守突擊STEADY ASSAULT
INTRODUCTION TO DIGITAL MARKETING
‣ MEDIA COVERAGE‣ WORD OF MOUTH
STEP 7: 穩守突擊STEADY ASSAULT
INTRODUCTION TO DIGITAL MARKETING
INTRODUCTION TO DIGITAL MARKETING
THANK YOU!
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