1 introduction to digital marketing

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Introduction to digital Marketing

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Topics Covered

1) What is Digital Marketing2) Overview of Digital Marketing3) Why Digital Marketing is important in Indian Context4) How Marketing is changed with Digital Marketing5) Key Metrics and Trends of Digital Marketing

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What is Digital Marketing

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Let’s Understand why Digital Marketing is important

Why are people going online?

For information on a new product, service or location

If they have a question

If they are looking for help

If they want more information on certain individuals or organizations

With the constant growth of the web, and more people getting connected every day,digital marketing has become a necessity for many organizations.

This also includes small businesses that wants to trade online and make a name forthemselves on the web.

The web is crowded with information. If you have a website, can these people reach youthat are searching the web for answers?

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Website design (user experience)

Search engine optimization (SEO)

Pay per click (PPC)

Social media marketing (SMM)

Email marketing

Display advertising (banner ads)

Affiliate marketing

Content marketing

Online reputation management (ORM)

Overview of Digital Marketing

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Over traditional marketing * Digital Marketing is MORE BENEFICIAL

Puts the consumer in control

Provides convenience

Increases satisfaction

Drives brand loyalty

Reduces the selling cycle

Reduces the cost of sales

Builds your brand

Provides targeted results

It is measurable

Cost effective

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Why Digital Marketing is important in Indian Context

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Indian Internet Stats

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Indian Internet Stats

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Indian Internet Stats

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Because People have changed!!!

You might think that the basic rules of marketing don’t need to change because people don’tchange. But people have changed. In three significant ways, your potential customers aredifferent.

First, they don’t see themselves as passive consumers. They don’t expect to call your toll freehelp line and be placed on hold forever. They expect to get the attention of someone on Twitteror Facebook NOW. And if not, they will get the attention of plenty of others about theirproblems.

Second, their attention spans are shorter. Attention marketing is where there is hope. Youcan’t just be providing a wonderful product anymore. You have to use your platform as a businessto make their lives more meaningful.

Third, they don’t see themselves as the targets that marketing people have traditionally seenthem as. They see themselves as people with innumerable options. They’ll call you when theydecide.

How Marketing is changed with Digital Marketing

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Even the Four P’s of marketing have changed

Brian Fetherstonhaugh of Ogilvy One has spoken and written about howmarketing is no longer about Product, Place, Price and Promotion

But it is about

Experience

Everyplace

Exchange

Evangelism

Well, if the Four Ps of marketing have changed, then the textbooks need to berewritten.

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When we started using the phone instead of the letter, or mobilephone instead of the land line, our lives changed in significantways

New communication tools have meant lost industries and jobs aswell as new opportunities

The same is and will be true in marketing so we should not denythe major changes that face us

How Marketing is changed with Digital Marketing

So are you feeling dejected, No you should not

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Marketers Understood this Phenomenon

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Digital Marketing Trends - 2014

Location-based MarketingMakes use of GPS technology to deliver multimedia content tailored to the geographicallocation straight to the potential customer’s mobile device.

Social Media DiversificationIt’s no longer only Facebook, Twitter, YouTube, and LinkedIn. Though these are the mostpopular, networks such as Pinterest, Google+, and Instagram are on the surge too.

Content CurationData is filtered and customized information platforms are curated by users according to their needs.

More Video MarketingVideos can convey a message ten times more powerfully than text content, though persuasivecontent is in a much higher league. Video marketing is already popular but it will get more soin 2014.

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Coming Up

Using Social Media

to grow your business