Introduction

An analysis of the use of technology in the film Avatar and the impact it had on 3D cinema

Nick Elliott

IntroductionItem 1 - Avatar (2009) FOCUS FILM

Genre Action/ Adventure/ Fantasy/ Sci-FiProduction Co. Twentieth Century Fox Film CorporationDirector James Cameron

Item 2 - The Hobbit: An Unexpected Journey (2012)

Genre Adventure/ FantasyProduction Co. New Line CinemaDirector Peter Jackson

Item 3: Oblivion (2013)

Genre Action/ Adventure/ Mystery/ Sci-FiProduction Co. Universal PicturesDirector Joseph Kosinski

What technology did James Cameron use in Avatar?• James Cameron used motion

capture technology in Avatar

•He wasn’t the first to use this technology however…

• It was also used in films like Pirates of the Caribbean, King Kong and The Hobbit: An Unexpected Journey

•Clip

Motion Capture Technology

How did this technology impact other films?• James Cameron’s CGI and

performance capture technology revolutionised the film industry

• It helped other films such as The Hobbit develop characters like Gollum.

• This is a quote from an interview with James Cameron about ‘The Life of Pi’

• After Avatar was made, 3D films were produced in an entirely different way

• 3D technology will have to be constantly advancing to keep up with demand

• Viewers will be looking for a unique experience at the cinema

• They will also be willing to pay a premium price for that unique experience

• Directors will become more adventurous and will have a wider target market to aim at.

What does this mean for the future of 3D films?

The Future of 3D Film

Thanks for listening

“The most ambitious 3D film ever released”