INTRODUCING - schoolsweek.co.ukschoolsweek.co.uk/Intro.pdf · out as a TeachFirst participant and finally as an Advanced Skills Teacher. ... We are keen for suggestions as to who

A newspaper for all schoolswww.academiesweek.co.uk

INTRODUCING...

NEWS | ANALYSIS | INTERVIEWS | REVIEWS | JOBS

MEDIA PACK 2014

A newspaper For all schools - not just academies!

Academies Week is a new printed and online weekly newspaper for the whole school sector. Building on three successful years publishing

our sister newspaper, FE Week, we have recruited an impressive editorial team (see page 3). The ambition is to quickly become the ‘must read’ for everyone interested in school policies, finances and related research.

Each edition will be 20 or more pages and packed full of exclusive news, in-depth analysis, opinion pieces, book and research reviews as well as job advertisements. We will also be publishing regular event or topic related supplements. So get in touch with your suggestions.

Who is Academies Week for?The Academies Week newspaper and online content is aimed at teachers with a broad interest in education policy and finance, as well as aspiring, middle/senior managers, leaders and governors across the whole school sector in England.

What areas of education are you interested in?Education related news and analysis that will be relevant to the early years, primary and secondary school sectors, including specialist school provision up to the age of 19, such as Studio Schools and University Technical Colleges.

How can I get involved with the newspaper?There are several ways and we would encourage you to do so. This can range from suggesting news stories, interviews and events for us to attend through to sharing press releases and writing opinion pieces. See page 5 for more details.

How much does a subscription cost?Use the promotional code on the back page to pay just £25 for the year (a 50 per cent saving on the full price).

Can I advertise products and jobs?Yes. See pages 6 and 7 for details.

On what day do you publish each week?Subscribers receive their newspaper on a Friday. See page 5 for publication dates and advertisement deadlines.

Can I register for free news updates?Yes. Simply visit the website and registervia the subscribe button.

Email any further questions or comments you have to [email protected] or call 020 8123 4778.

ABOUT US & THE TEAM

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MEDIA PACK 2014 academiesweek.co.uk

ABOUT US & THE TEAMDeputy EDITORLAURA MCINERNEYT: 020 3051 4284 M: 07764 752 843@[email protected]

SENIOR reporterPHILIP NYET: 020 3051 4288 M: 07814 222 [email protected]@academiesweek.co.uk

EDITOR

Nick is the founder and former editor of FE Week and author

of several books, including the Hands on Guide to Post-16

Funding, published by Pearson. As director of planning and

performance at Lewisham College for seven years, he established a

successful funding workshop and conference business.

In early 2010 Nick moved to Pearson to launch their think tank,

and in 2011 he left to set-up Lsect Ltd, a training and publishing

company.

Sophie comes from a background in regional newspapers,

having worked for the past five years as a reporter at both daily

and weekly papers, including the Northampton Herald & Post

and Luton on Sunday.

Most recently Sophie was the only specialist education reporter at

the Oxford Mail, a large regional daily.

Her crowning moment – so far – was being named as Journalist

Newcomer of the Year in the East of England EDF Awards.

Billy recently completed a degree in journalism at Anglia

Ruskin University alongside his NCTJ Diploma at Harlow

College. He spent two weeks as an intern at FE Week in

February 2014, which led him to the role at Academies Week.

Billy is a diehard Arsenal fan and lives with his parents, four

brothers and one sister in Romford, Essex.

Laura McInerney taught in East London for six years, starting

out as a TeachFirst participant and finally as an Advanced

Skills Teacher. After writing a book in 2011, The 6 Predictable

Failures of Free Schools…and How To Avoid Them, she spent the

next two years in the US studying education policy on a Fulbright

Scholarship.

During this time Laura regularly wrote features for LKMCo, TES,

and the New Statesman and she stills writes a monthly Guardian

column.

Philip has a particular interest in data-led reporting, as well as

a strong interest in finance. He has written for a number of

publications, including The Times, The Financial Times and

the Hackney Citizen, and co-founded specialist education news

website EverythingFreeSchools.

He previously spent close to three years at the National Audit

Office, scrutinising the finances of government bodies and

contributing to value-for-money studies.

NICK LINFORDT: 020 8123 4778 M: 07899 798 [email protected]@academiesweek.co.uk

SENIOR reporterSOPHIE SCOTTT: 020 3051 4289 M: 07809 465 803@[email protected]

reporterBILLY CAMDENT: 020 3051 4287 M: 07984 531 [email protected]@academiesweek.co.uk

020 3051 4287

However big or small, if you have information or a story you

think our readers would be interested in, then please get

in touch. For press releases make sure you email our news

email account, and don’t be afraid to give us a call.

[email protected]

DO you have a story?

MEDIA PACK 2014

Contributing to Academies Week

NEWS

As you would expect from a quality

newspaper, the first pages will be

filled with the latest news from across the

school sector.

These stories will be written by our reporters (see page 3) but they

are keen to hear from you about anything you think Academies

Week should investigate and / or report.

If you have a potential story and / or press release this should be

emailed to [email protected] to ensure it is considered.

Alternatively, you might have a subject that you would like one of

our reporters to investigate.

Please do let us know if you have shared the same information

elsewhere, and if there are any timing restrictions.

Profile interview

Every week there will be an in-depth

interview with and about someone

who works within the school sector. For

example, it might be a politician, school

leader, governor, union official, civil

servant or simply an teacher with an interesting history.

Typically 1,000 words across two pages, the profile follows a

popular format in our sister paper FE Week, and includes a large

current photo alongside several other pictures.

We are keen for suggestions as to who to interview, along with

self-promotions if you think other readers would be interested.

With one per edition there will be as few as 37 profile interviews

each year, so we expect competition for coverage will be fierce.

expert articles

The ‘experts’ section is where we

publish opinion pieces. At 600 words

in length and between three and four

per edition, they present an opportunity

for specialists and other experts to share their views on policies,

announcements and best practice.

In some cases opinion pieces will be commissioned from

relevant writers, but we are also keen for people and organisations

to come forward with offers and suggestions.

These articles are not paid-for-advertorials (although we can do

those), so be careful not to be promoting a particular product.

If you would like to write an opinion piece then get in touch with

[email protected] to discuss the topic.

For advertorials contact [email protected].

REVIEWS

We will review a book and

published piece of research

each week.

There will also be a ‘best blogs of the

week’ article alongside other features that

will be developed with reader feedback.

Like the expert articles, the reviews will be written by relevant

experts who will offer an opinion based assessment.

We will commission the reviewers. However, if you know of a

relevant book and or piece of research that is due for publication

then please contact our Deputy Editor (see page 3).

This is a new section, unlike anything published by our sister

publication FE Week, so do give Laura early feedback to help to

make it as interesting and useful as it can be.

school assembly

Our ‘school assembly’ section is

where we will publish 8 to 10 short

celebratory news stories each week

about individual students and schools.

This follows a popular format in our sister publication FE Week,

called Campus Roundup.

Higher quality and interesting photos have the best chance of

featuring and the best picture might even appear on the front page.

We will need lots of school related press releases and photos each

week, such as you might send to a local newspaper.

So if you work with any schools, be sure to tell them to email

them to us at [email protected]

News

Profile Interview

Expert Articles

Reviews

School Assembly

Supplements

Supplements

In addition to the newspaper, we

will also be publishing 16 page

supplements from time to time.

These are sent with the main paper at

no extra cost to subscribers, as well as being free for all to download.

Typically sponsored, a supplement might be event based, such as

before or after an annual conference.

Alternatively, supplements present an opportunity to explore a

topic, such as technology in schools, in greater detail.

If you would like to suggest an event or topic suitable for a

supplement, or even sponsor one, then get in touch with shane.

[email protected]

The newspaper consists of sections, which can also be found online. They are summarised below and we are keen that you contribute.

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MEDIA PACK 2014 academiesweek.co.uk

PUblication scheduleACADEMIES WEEK publication schedule until July 2015

EDITION NUMBER EDITION DATE 5PM DEADLINE FOR ADVERTS

1 19-SEP-14 16-SEP-14

2 26-SEP-14 23-SEP-14

3 3-OCT-14 30-SEP-14

4 10-OCT-14 7-OCT-14

5 17-OCT-14 14-OCT-14

6 24-OCT-14 21-OCT-14

HALF TERM

7 7-NOV-14 4-NOV-14

8 14-NOV-14 11-NOV-14

9 21-NOV-14 18-NOV-14

10 28-NOV-14 25-NOV-14

11 5-DEC-14 2-DEC-14

12 12-DEC-14 9-DEC-14

13 19-DEC-14 16-DEC-14

CHRISTMAS HOLIDAY

14 9-JAN-15 6-JAN-15

15 16-JAN-15 13-JAN-15

16 23-JAN-15 20-DEC-15

17 30-JAN-15 27-DEC-15

18 6-FEB-15 3-FEB-15

19 13-FEB-15 10-FEB-15

HALF TERM

20 27-FEB-15 24-FEB-15

21 6-MAR-15 3-MAR-15

22 13-MAR-15 10-MAR-15

23 20-MAR-15 17-MAR-15

24 27-MAR-15 24-MAR-15

EASTER HOLIDAY

25 17-APR-15 14-APR-15

26 24-APR-15 21-APR-15

27 1-MAY-15 28-APR-15

28 8-MAY-15 5-MAY-15

29 15-MAY-15 12-MAY-15

30 22-MAY-15 19-MAY-15

HALF TERM

31 5-JUN-15 2-JUN-15

32 12-JUN-15 9-JUN-15

33 19-JUN-15 16-JUN-15

34 26-JUN-15 23-JUN-15

35 3-JUL-15 30-JUN-15

36 10-JUL-15 7-JUL-15

37 17-JUL-15 14-JUL-15

MEDIA PACK 2014

Recruiting the right staff is never an easy process. But we all have to do it.

At Academies Week we aim to ensure that to kick start your recruitment campaign advertising your role is simple, affordable and effective.

Our recruitment section is located at the back of the newspaper and is simple to navigate. Our online jobs board has been developed with the job seeker and recruiter in mind.

We don’t have any over-complicated pricing structure and you don’t pay a penny more for composite adverts. If

you are placing a quarter page advert or larger we can even design the advert for you free of charge.

Expedience and attention to detail are integral when recruiting. You won’t have to wait hours for any requested edits to be made to any online postings. We will make them whilst you are on the phone.

Online advertising starts from just £95, with a featured listing costing just £250 that includes having your vacancy tweeted directly from the @academiesweek Twitter account.

To discuss recruitment advertising further, email or give us a call – we will be happy to discuss your needs.

ADVERTISINGINTRO

display

recruitment

online:

Academies Week is dedicated to serving the schools sector in England. Our audience stretches across all

school types. As a weekly printed newspaper we can offer you a platform

from which to communicate your organisation’s message directly and effectively at your target audience.

We pride ourselves on our enthusiasm and creativity, and

will work with you to get a clear understanding of your desired outcomes.

There are many innovative methods that we can deploy to help you to achieve your objectives.

Whether it is the launch of a new product or service, or you have vacancies to fill, our team will ensure that your advertising activity is best for you and your organisation.

We are in touch with what works when it comes to display advertising. Academies Week offers traditional

space for adverts in the paper, but we also like to think creatively, both online and in print.

We have learnt a great deal from our sister title FE Week. Creative activity such as sponsored supplements, webinars and policy summits have been incredibly popular with readers and sponsors.

Academies Week will also offer these innovative ways to communicate with readers.

Every client is different, we get that. That is why you will also have the same account manager from initial enquiry to campaign review.

By advertising with Academies Week, not only will your adverts look stunningly crisp and clean on our 80gsm brilliant white newspaper, you will also know that you are successfully engaging with your target audience.

Email or call and let’s have a chat about how we can help.

> Available as an upgrade for £500 + VAT per week

> We can design free of charge

Includes:

> Top slot on weekly jobs email

> Online banner/button on academiesweek.co.uk

homepage, academiesweek.co.uk/jobs homepage

and ALL job listings

featured job of the week

620 x 120160 x 600

Provide banners as animated (frame by frame) gifs or as a static jpeg (RGB).160 WIDE x 600 pixels260 WIDE x 200 pixels620 WIDE x 120 pixels

260 x 200

SCC = £25

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MEDIA PACK 2014 academiesweek.co.uk

HALF PAGE VERTICAL129mm (w) x 338mm (h)£3,200

FULL PAGE261mm (w) x 345mm (h)£5,600

QUARTER PAGE (LEFT)129mm (w) x 165mm (h)£1,600

20x4 (RIGHT)129mm (w) x 200mm (h)£2,400

FRONT PAGE BANNER262mm (w) x 47mm (h)£1,250

HALF PAGE261mm (w) x 165mm (h)£3,200

OUTSIDE BACK262mm (w) x 185mm (9h)£3,750

RECRUITMENT ADVERTISING:

DPS545mm (w) x 345mm 9h)(no bleed)£11,200

PRODUCTION GUIDELINES FOR THE FE WEEK NEWSPAPER:Files must be supplied in Adobe PDF format.All fonts should either be embedded or converted to outlines within the design package. All colours should be converted to CMYK.All graphics should be at least 300dpi to ensure high-quality printing.For best results please ensure any text is at least 5mm from the edge of the item.

All files must be constructed to the exact dimensions of the booked space. NB* NO BLEED, CROP MARKS or additional white space for the newspaper. This does not apply to supplements.

QUARTER PAGE129mm(w) x 165mm(h)£1,280

HALF PAGE262mm(w) x 165mm(h)£2,560

FULL PAGE262mm(w) x 330mm(h)£5,000

HALF PAGE VERTICAL129mm(w) x 330mm(h)£2,560

20 X 4129mm(w) x 200mm(h)£1,600

CALL 020 8123 4778 OR EMAIL [email protected]

YOUR EXCLUSIVE 50 per cent OFF AN ACADEMIES WEEK

ANNUAL promotional code

w w w. a c a d e m i e s w e e k . c o . u k / s u b s c r i b eacademiesweek.co.uk @academiesweek

EB2014

So you pay just £25 for 37 editions