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©2013 LinkedIn Corporation. All Rights Reserved. Introducing Showcase Pages A new way to highlight your individual brands
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Introducing LinkedIn Showcase Pages

Jun 19, 2015

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Business

LinkedIn Europe

Introducing a new way to highlight your individual brands. LinkedIn Showcase Pages.

Drive engagement with a dedicated page

Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative. Create a page for a certain aspect of your business that has its own messages and audience segments.


Share specific content with a targeted audience

As with a Company Page, you can share Company Updates and Sponsored Updates with LinkedIn members who can now follow the aspects of your business they’re interested in.


Create relationships that matter

Showcase Pages are aimed at building relationships with LinkedIn members. For more campaign-based efforts, use our Sponsored Updates, Sponsored InMail, or display advertising products.

For full details visit http://lnkd.in/showcase
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Page 1: Introducing LinkedIn Showcase Pages

©2013 LinkedIn Corporation. All Rights Reserved.

Introducing Showcase PagesA new way to highlight your individual brands

Page 2: Introducing LinkedIn Showcase Pages

©2013 LinkedIn Corporation. All Rights Reserved.

Companies have many entities beyond their core corporate brand,

but until now they’ve only had one LinkedIn Company Page

to communicate from

Page 3: Introducing LinkedIn Showcase Pages

Now you can extend your company’s LinkedIn presence by creating

dedicated pages for your most prominent brands, businesses and initiatives

©2013 LinkedIn Corporation. All Rights Reserved.

Page 4: Introducing LinkedIn Showcase Pages

©2013 LinkedIn Corporation. All Rights Reserved.

Share content with LinkedIn members

who can now follow the aspects of

your business they’re interested in

Page 5: Introducing LinkedIn Showcase Pages

Create meaningful relationships with distinct segments of LinkedIn members

through relevant content

©2013 LinkedIn Corporation. All Rights Reserved.

Page 6: Introducing LinkedIn Showcase Pages

Get started in 3 easy steps

©2013 LinkedIn Corporation. All Rights Reserved.

Identify business areas that need a dedicated

page on LinkedIn

Open the “Edit” menu on your Company Page, then click “Create a Showcase Page”

Now you’re ready to start sharing your content

1. Identify 2. Create 3. Publish

Page 7: Introducing LinkedIn Showcase Pages

Find out more:http://lnkd.in/showcase

©2013 LinkedIn Corporation. All Rights Reserved.