Introducing Digital Media @ UNICEF Ethiopia May 2014 Zerihun Sewunet UNICEF Ethiopia
Introducing Digital Media at UNICEF Ethiopia
Oct 21, 2014
Introducing Digital Media at UNICEF Ethiopia
and Finding and Managing information
April 2014
Zerihun Sewunet
UNICEF Ethiopia
and Finding and Managing information
April 2014
Zerihun Sewunet
UNICEF Ethiopia
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Transcript
Introducing Digital Media
@ UNICEF EthiopiaMay 2014
Zerihun SewunetUNICEF Ethiopia
Social Media?
Why Social Media?
Joining in conversation with target groups
ETHIOPIA: context and opportunities
5
6
Learn what our supporters are saying and sharing about you
Ask and answer questions
9
Drive traffic
Enable Easy Sharing
Enable grassroots movements in real-time and rapidly respond to emergencies.
11
Build new contacts
12
13
Who is on social media?
Governm
ent Donors
Donors agencies
Media
UN
Agencies +
multilateral
orgns
Private P
artners
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Website
Youtube
How we do it
www.unicef.org/ethiopia
unicefethiopia.wordpress.com
twitter.com/UNICEFEthiopia
www.facebook.com/UNICEFETH
www.linkedin.com/company/unicef-ethiopia
www.flickr.com/unicefethiopia/
www.youtube.com/UNICEFEthiopia
Finding and managing information online
List your best three sources of information
How do you manage your information?
• From the work we do • Face-to-face meetings • Events / workshops • Internet • Publications or books • Media….
What are your information sources?
Finding information: problems ?
• Too much! - Too much information / knowledge out there – Too many platforms / tools?
• Dealing with information overload... • Quality Information • Filter failure?
Basic command:
• “...” : the exact phrase • *: Words starting with e.g People* • OR : Logical expression
Advanced search:
• [site: country code] : country code e.g et • [filetype:] : specific format e.g doc • Etc...
Using social media
Using social media: Yammer
Using social media: Twitter
Using social media: LinkedIn
UNICEF Ethiopia website
UNICEF Ethiopia blog
UNICEF Ethiopia photo collection
UNICEF Ethiopia Videos
Managing Information
To make informed decisions …
To re-use information… …And learn
from the past
How do we manage information?
• Organize our content • Categorize and tag it properly
Use different technology like: • Social media tools • Content management systems • Your note pad...
Managing information @ UNICEF Ethiopia
• Wikis• Blogs • Delicious • SlideShare • Flickr • YouTube • RSS feeds
UNICEF Ethiopia
P.O.Box 1169
Addis Ababa, Ethiopia
www.unicef.org/Ethiopia
© UNICEF
May 2014
Cover photo © UNICEF Ethiopia/2013/Ose
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