intro2e_ch09.ppt

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Chapter 9

Mobile Computing and Commerce

Chapter 9

Copyright © 2009 Pearson Education,Inc. Publishing as Prentice Hall 1

Learning Objectives

1. Discuss the value-added attributes, benefits,and fundamental drivers of m-commerce.

2. Describe the mobile computing environmentthat supports m-commerce (i.e., devices,software, services).

3. Describe the four major types of wirelesstelecommunications networks.

4. Discuss m-commerce applications in finance.

5. Describe m-commerce applications inshopping, advertising, and provision of content.



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Learning Objectives

6. Discuss the application of m-commerce

within organizations and across the supply

chain.

7. Describe consumer and personal

applications of m-commerce.

8. Understand the technologies and potential

application of location-based m-commerce.

9. Describe the major inhibitors and barriers of

m-commerce.

Chapter 9


Mobile Commerce: Attributes,

Benefits, and Drivers

mobile commerce (m-commerce,

m-business)

Any business activity conducted over a

wireless telecommunications network or from mobile devices.



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Chapter 9


Mobile Commerce: Attributes,Benefits, and Drivers

ATTRIBUTES OF M-COMMERCE

Ubiquity

Convenience

Interactivity

Personalization

Localization

Chapter 9


Mobile Commerce: Attributes,

Benefits, and Drivers

DRIVERS OF M-COMMERCE

Widespread availability of more powerful mobiledevices

The handset culture

The service economy

Vendors’ push

The mobile workforce

Increased mobility

Improved price and performance

Improvement of bandwidth



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Chapter 9


Mobile ComputingComponents and Infrastructure

wireless mobile computing (mobile

computing)

Computing that connects a mobile

device to a network or another

computing device, anytime, anywhere.

Chapter 9


Mobile Computing

Components and Infrastructure

MOBILE DEVICES

personal digital assistant (PDA)

A stand-alone handheld computer

principally used for personal information

management.

smartphone

A mobile phone with PC-like capabilities.



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MOBILE COMPUTING SOFTWARE

Mobile Operating System

Mobile Application User Interface

microbrowser

Wireless Web browser designed to operate

with small screens and limited bandwidthand memory requirements.

Chapter 9


Mobile Computing


Wireless Application Protocol (WAP)

A scripting language used to create content

in the WAP environment; based on SML,

minus unnecessary content to increase

speed.



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Markup Languages

Wireless Markup Language (WML)

A scripting language used to create content in

the WAP environment; based on XML, minus

unnecessary content to increase speed.

Extensible Hypertext Markup Language

(xHTML) A general scripting language; compatible withHTML; a standard set by W3Consortium.

Chapter 9


Mobile Computing




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MOBILE COMPUTING SERVICES

Short Message Service (SMS)

A service that supports the sending and

receiving of short text messages on mobile

phones.

Enhanced Messaging Service (EMS) An extension of SMS that can send simple

animation, tiny pictures, sounds, and

formatted text.

Chapter 9


Mobile Computing


Multimedia Messaging Service (MMS)

The emerging generation of wireless

messaging; MMS is able to deliver rich

media.

Location-Based Services global positioning system (GPS)

A worldwide satellite-based tracking system that

enables users to determine their positionanywhere on the earth.



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Chapter 9



Voice-Support Services

interactive voice response (IVR)

A voice system that enables users to request

and receive information and to enter and change

data through a telephone to a computerizedsystem.

voice portal A Web site with an audio interface that can beaccessed through a telephone call.

Chapter 9


Wireless

Telecommunications Networks

personal area network (PAN)

A wireless telecommunications networkfor device-to-device connections within avery short range.

Bluetooth

A set of telecommunications standardsthat enables wireless devices tocommunicate with each other over shortdistances.



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Chapter 9


WirelessTelecommunications Networks

wireless local area network (WLAN)

A telecommunications network thatenables users to make short-rangewireless connections to the Internet or another network.

Wi-Fi (wireless fidelity)The common name used to describe theIEEE 802.11 standard used on mostWLANs.

Chapter 9


Wireless


802.11b

The most popular Wi-Fi standard; it is inexpensiveand offers sufficient speed for most devices;

however, interference can be a problem.

802.11a

This Wi-Fi standard is faster than 802.11b but has asmaller range.

802.11g

This fast but expensive Wi-Fi standard is mostly

used in businesses.



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Chapter 9



Chapter 9


Wireless


MUNICIPAL WI-FI NETWORKS

WiMax

A wireless standard (IEEE 802.16) for

making broadband network connections

over a medium-sized area such as a city.



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Chapter 9



Chapter 9


Wireless


wireless wide area network (WWAN)

A telecommunications network thatoffers wireless coverage over a largegeographical area, typically over a

cellular phone network. Physical Topology of a WWAN subscriber identification module (SIM) card

An extractable storage card used for identification, customer location information,transaction processing, secure communications,etc.



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WWAN Communication Bandwidths 1G

The first generation of wireless technology, which wasanalog based.

2G

The second generation of digital wireless technology;accommodates voice and text.

3G

The third generation of digital wireless technology;supports rich media such as video.

4G

The expected next generation of wireless technology thatwill provide faster display of multimedia.

Chapter 9


Wireless


WWAN Communication Protocols

Frequency Division Multiple Access (FDMA)

Time Division Multiple Access (TDMA)

Code Division Multiple Access (CDMA)

WWAN Network Systems Global System for Mobile Communications

(GSM)

An open, nonproprietary standard for mobile

voice and data communications.



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Chapter 9


Mobile Financial Applications

MOBILE BANKING AND FINANCIAL

SERVICES

WIRELESS ELECTRONIC PAYMENT

SYSTEMS

Wireless Bill Payments

Closing the Digital Divide

Chapter 9


Mobile Shopping, Advertising,

and Content Provision

WIRELESS SHOPPING

MOBILE AND TARGETED

ADVERTISING

mobile portal

A customer interaction channel that

aggregates content and services for

mobile users.



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Chapter 9


Mobile Enterpriseand Supply Chain

SUPPORT OF MOBILE EMPLOYEES

Mobile Office

Sales Force Mobilization and Automation

Worker Support in Retailing

Support in Operations

Job Dispatch

Maintenance and Repair at Remote Sites

Chapter 9


Mobile Enterprise

and Supply Chain

SUPPORTING OTHER TYPES OF

WORK

CUSTOMER AND PARTNER

SUPPORT

B2B M-COMMERCE AND SUPPLY

CHAIN MANAGEMENT



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Chapter 9


Mobile Consumer Services

MOBILE ENTERTAINMENT

Music and Video

Mobile Games

Mobile Gambling

Chapter 9


Location-Based

Mobile Commerce

location-based m-commerce

Delivery of m-commerce transactionsto individuals in a specific location, at aspecific time.

Five key factors for services provided :1. Location

2. Navigation

3. Tracking

4. Mapping

5. Timing



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Chapter 9


Location-BasedMobile Commerce

THE TECHNOLOGY FOR

L-COMMERCE Global Positioning System

GEOGRAPHICAL INFORMATION SYSTEMAND GPS Geographical information system (GIS)

A computer system capable of integrating, storing,editing, analyzing, sharing, and displayinggeographically referenced (spatial) information.

GPS/GIS Applications

Chapter 9


Location-Based

Mobile Commerce

LOCATION-BASED ADVERTISING

telematics

The integration of computers and

wireless communications to improveinformation flow using the principles of

telemetry.

OTHER APPLICATIONS OF

LOCATION-BASED SYSTEMS



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Chapter 9


Location-BasedMobile Commerce

BARRIERS TO LOCATION-BASED M-

COMMERCE

Accuracy of devices

The cost-benefit justification

Limited network bandwidth

Invasion of privacy

Chapter 9


Security and Other Implementation

Issues in M-Commerce

M-COMMERCE SECURITY ISSUES

TECHNOLOGICAL BARRIERS TO M-

COMMERCE

ETHICAL, LEGAL, AND HEALTHISSUES IN M-COMMERCE



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Chapter 9


Security and Other ImplementationIssues in M-Commerce

Technical Limitations of MobileComputing Insufficient bandwidth

Security standards

Power consumption

Transmission interferences

GPS accuracy WAP limitations

Potential health hazards

Human–computer interface

Complexity

Chapter 9


Managerial Issues

1. What’s our timetable?

2. Is it real or just a buzzword?

3. Is an all-in-one device a winner?

4. Which system to use?5. Which will win the wireless race:

WiMax, Wi-Fi, or 3G?

6. Which applications first?



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Chapter 9


Summary

1. M-commerce, its value-added

attributes, and its fundamental drivers.

2. The mobile computing environment

that supports m-commerce.

3. Wireless telecommunications networks.

4. Finance applications.

Chapter 9


Summary

5. Shopping, advertising, and content-

providing applications.

6. Enterprise and SCM applications.

7.

Consumer applications.8. Location-based commerce.

9. Security and other implementation

issues.



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Chapter 9


All rights reserved. No part of this publication may be reproduced, stored in a

retrieval system, or transmitted, in any form or by any means, electronic,mechanical, photocopying, recording, or otherwise, without the prior written

permission of the publisher. Printed in the United States of America.

intro2e_ch09.ppt

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